Reviews (138)
Connecting Littledata – The Data Layer was straightforward, and the initial setup was quick with no obvious issues. Unfortunately, that's where the positives ended.
We expected a complete e-commerce integration with Google Ads, but only three conversion events were available: Purchase, New Customer Purchase, and Existing Customer Purchase. Essential e-commerce events such as add_to_cart, begin_checkout, view_item, add_payment_info, and other key events were not available for Google Ads, making it impossible to build a complete conversion funnel.
Even more concerning, after connecting the app, our GA4 traffic suddenly disappeared, despite the website continuing to receive visitors. This left us spending a considerable amount of time trying to diagnose whether the app was interfering with our analytics setup.
While the app is easy to install, our experience was disappointing. We expected a comprehensive data layer solution that would support the full range of Google Ads and GA4 e-commerce events, not just purchase tracking. Unfortunately, it did not meet our expectations.
