Propel Replay, Survey, Heatmap

It’s fascinating to see how visitors actually use my website. A few times, I’ve watched customers struggle with a page and then been able to fix the problem. For example, I noticed people repeatedly tapping a container because they thought it was a button, so I made the whole area clickable and now visitors are successfully using it.

I’m still new to the tool, but I can already see how powerful it is. It has also revealed a lot of bot traffic visiting pages and seemingly collecting my personal information, which the tool flags as suspicious or potentially fraudulent activity. I would never have known this was happening otherwise.