TikTok

I started using TikTok Shop immediately when it launched in the Netherlands and have been trying to make it work ever since.

One of my biggest frustrations is the amount of manual work required to get products properly listed. TikTok asks for all kinds of additional product metadata, even when that information is already available in other product fields. There is often no easy way to map or reuse existing data, so you end up entering the same information manually for product after product. For a seller with a larger catalogue, this quickly becomes extremely time-consuming.

Then there is the email communication. Every single day I receive numerous emails from TikTok, often in the most exotic languages imaginable and with little or no relevance to me.

Between the excessive manual work, the lack of real support, unresolved category issues and chaotic communication, TikTok Shop still feels like an unfinished product rather than a mature platform for professional sellers.