Klaviyo: Email Marketing & SMS

I do not recommend for small businesses. Too complicated to use. The moment a user gets out of a flow that you didn't want them to get out of, you're in a bind. You have to do mind gymnastics in order to figure out how to align your flows correctly. I've also had serious problems with the back-populate function, which they know they need to overhaul. I've also had people kicked out of flows, but the flow says just that they've been "skipped" - big difference between these two things. Klaviyo is very powerful and has some great features, but I'm looking forward to switching because it's simply too complicated.