Cover Shipping Losses
Route protects your store and your customers while covering losses, keeping more revenue in your pocket.
Cart abandonment with new customers can be due to lack of trust. Route can increase conversion of these customers.
Improve Customer Experience
You don't lose money on refunds because we cover the cost. And we create an easy way for you to sell the same item again.
About Route ‑ Shipping Insurance
Why You Will Love Route
It's Free! As a merchant, you will never pay for Route.
Route will cover the cost of all lost, stolen or broken items that have been insured by the consumer, which means you can keep more of your revenue!
Route increases customer confidence at a pivotal point in the purchase process, resulting in site conversion increase.
Shoppers can buy with confidence knowing their purchase is guaranteed. Route reinforces trust in your brand and aids in purchasing decisions at the checkout page.
- Allow your customers to insure their shipments in one-click
- Increase conversion, customer loyalty, and lifetime value
- Increase trust by guaranteeing shipment or money back at no cost to you
What is Route?
Route is a free plug-and-play shipping insurance app for Shopify merchants.
We make it easy for your customers to purchase shipping insurance on their order for a fraction of the cost of the cart value.
As a business, you no longer have to worry about refunding orders which aren’t delivered for customers who choose to insure their order through Route.
Simply click “Add App” to sign up for the service. No coding is needed and setting up Route takes minutes.
How does it work?
After signing up with Route, you can either choose to have us install the code for you for free or someone on your team with very limited development experience can do this easily.
As part of the checkout process, customers can select Route to secure their order in one-click.
Customers receive a confirmation email from Route that they are protected and gives them a link to file claims.
If for whatever reason the order does not reach the customer, your product gets damaged before arriving at the customer or gets stolen from their porch, the customer can claim a refund from Route.
How do I get started?
To get started, click the button labeled “Add App”. If you’re logged into Shopify you’ll be asked to authorize the connection between your store and Route. This allows us to install our widget on your cart page.
How does Route calculate how much to charge customers? The amount we charge is calculated using a number of variables from type of product to the past history of similar businesses. Customers typically pay around one percent of the cart value.
Who is underwriting Route? Route is backed by the Lloyds of London group.
How long does it take Route to process claims? We respond to claims within 24 hours and do our best to process/payout claims within 5 days.
Is there a contract, or can I uninstall at any time? You can uninstall Route at any time. If you do wish to uninstall Route, you can do so by clicking the delete button within your apps section, you will also need to unpublish/delete the Route product as well from your store.
See the app in action
Explore how the app works in an example store.View example store
Overall rating Based on 55 reviews
Most recent reviews
1of1 Card Shop
This is the app everyone needs; no joke. Insuring orders was what I had always needed and voluntary insurance was NOT the way to go. State Farm, All State would not insure any packages and the only way to feel secure sending USPS was to send registered mail which is a hassle.
Insert the Route App. On average my store will charge my customers $0.98 per transaction ($50 purchase) to guarantee delivery to their doorstep. If its not delivered, if its lost or if its damaged they get a refund, a re order or store credit.
Along with the technology the customer service is second to none. Installed the app on a Saturday and needed help implementing and was greeted by several emails saying they "had it covered Monday". Monday rolled along and at 5am eastern I was ready to go along with a phone call saying thank you for the download.
To say this solution is a big help is an understatement. Cant wait to explain the value add in an email to all of my customer base.
A company that will pay for all your customers' lost, stolen and damaged packages at no cost to you? If it sounds too good to be true, it might be. Over six weeks, Route paid five claims for lost and stolen packages. But our first damage claim—and more importantly, the company's handling of it—caused us to deactivate the app.
We sell luxury baby gear, so the safety and integrity of our products is of the utmost importance. A customer contacted Route when her $1,400 product arrived with a 3-foot gash and numerous holes in the box, which resulted in scratches and dents. Route tersely informed her that she was not eligible for a replacement or refund because the damages were "only cosmetic," not functional. Route instead offered a $150 refund, which would not come close to covering the cost of replacement parts. The customer was outraged and is planning to file a chargeback against us, which would quickly erase the financial gains we made with Route.
Route's website makes no mention to customers or retailers that claims may be only partially covered. Prior to implementation, the sales rep assured us repeatedly that Route does not meddle in the details of claims—he said their goal is to make these claims easy for both us and the customer. In reality, they are asking customers to file police reports for any lost item over $100, and their team is arguing with customers about the value of damaged products. Plus, our account manager on multiple occasions threatened to raise our rate from 1% to 3% because we had five claims in six weeks. Route will work for you some of the time or hopefully, even most of the time. But for us, the benefits did not outweigh the risk to our customer satisfaction and company reputation.
Great idea and eventually will very likely be good. In the current version, it caused more problems than it solved. EDIT: I'm still using the app with the hope it works better in the future, it's a great idea.
The integration is done by adding a product to your inventory, which they don't tell you. This means that any dynamic product display could potentially show the the insurance product. We immediately saw it in our dynamic ads, recommended product widgets, also bought widgets, new products, trending products, and in our automated emails. There are some workarounds for parts of this, but not all.
The one claim we had failed because the customer contacted us first and needed immediate help.
The new widget is defaulted to "on" so it's automatically added to the customers bill unless they turn it off. After a few customer complaints about this, we had to disable the app. (There isn't actually a way to disable the app, I added css display: none and put the product out of stock) - EDIT: They fixed the widget so it no longer defaults to the on position.
Support is slow to respond and does not do much to actually solve problems. For an app that would ideally lead the way for our customer support, this was a bad sign. User experience and ultimately reviews mean everything to our business, so is just isn't worth the risk for us. EDIT: Communication has improved and we're working together to address all of my concerns.