Reviews (407)

Overall rating
4.5
Counts per rating level
  • 86% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 8% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate the app for its effective autopilot capabilities that require minimal oversight while delivering strong retargeting results. They report a significant return on investment and increased sales, crediting the targeted ad campaigns. The customer support is highly praised for its responsiveness and helpfulness in resolving issues and optimizing campaigns. Merchants find the app easy to install and use, suitable for various business sizes, and value the innovative features like FOMO integration and Journeys. Regular updates and comprehensive account management, including detailed reports and strategic advice, are also noted as beneficial.

August 31, 2017

I love this app & the customer support! Super easy to set up! I'm not very techy, but even I could get started. This app works even when I'm not! I love that I always have ads running & sales have went up! Thanks Shoelace!

Ranchrebel
United States
About 1 month using the app
Edited September 5, 2019

UPDATED 9/4/19: Shoelace was quick to contact me about the problems I was having - some of them were my own fault and some were technical things on my website. Their customer service was impressive and after having a short break from running ads, I'm ready to use their service again.
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ORIGINAL POST: Have used since early 2018. I thought this app was working well for me until the last month when there were no sales "reported" on their app analytics. I reached out for help changing my ad and didn't get a response back for a week. Then when someone did respond, they asked how much traffic my site gets monthly. When I replied 4k-6k, again I got no response. I noticed they no longer offer the $49/mo plan that I'm on. So I went and checked my Google analytics, and the data there does not mirror what the Shoelace app reports. Not even close. Shoelace says my sales through them have been $4000+ but Google says less than $400. I've wasted my money. I'm cancelling my account and looking for something else.

Krystal Whitten
United States
About 2 years using the app
Shoelace replied May 1, 2019

Hi Krystal - I'm very sorry for this experience. It does look like our messaging system directed your question to the wrong team which resulted in delayed replies. However, these responses were still outside our usual window and after this was brought to my attention (thank you!) I've spoken with the team to try and identify these cases daily and direct to the appropriate team. I've sent you an email for a few specific recommendations regarding your ads, if you could please check your inbox :).

We believe in full transparency which is why we offer our services in user's own Facebook ad accounts - results are pulled directly from Facebook. With that said, we know Facebook and Google tend to report different results. We have a help article available to explain why this occurs and how to work with both platforms to get a fuller picture of attribution (generally the reason a visitor converts is the result of multiple ads from multiple sources): https://help.shoelace.com/results/google-analytics-results-that-are-different-than-facebook - hope this helps clarify!

As you noticed, we have recently launched a new version of our app with additional features and have grandfathered our old plans. Users are welcome to stay on if they do not yet have a need for the additional features!

Please let me know if you have any other questions or concerns (you can reply to the email I sent your way or at support@shoelace.com) and we would be happy to help!

July 14, 2017

Awesome app. Great results, easy to use and fantastic customer support!

Barcode Clothing
United States
29 days using the app
September 28, 2018

I'll be honest. They change their app all the time without telling their customers and ignore their older clients. I have no idea if the app is even working on my platform anymore (and they don't care to notify you) because I haven't seen a bill in months and when I email them they tell me that they don't have the plan I'm on anymore. No notice on this whatsoever. I'm moving apps.

root + spring
United States
Over 1 year using the app
October 4, 2016

so far so good..update in a few months..

Thanks From,
www.uptownmale.com
Men's Modern Clothing Boutique

Uptownmale
United States
26 days using the app
September 27, 2018

Shoelace is a great app if you need help getting going with your Facebook ads.

Their service is top notch and you can be sure that they will treat you with respect.

What I liked about it was that they do everything for you and then send you a demo to approve.

They also get back to you every month or so and adjust bids or campaigns so that you get the most for your money.

It might not be for everyone.

I personally don't get a lot of traffic but I also target very specific customers who have high order value.

That means Facebook is not the best place to convert into a sale for me.
It's cold traffic that needs to be nurtured on a long journey through more than Facebook ads.

The cost for the basic plan is fine for most businesses.
But I think their upgraded plan gets a bit expensive at 150$ a month when most of the work is automated.

I've used Shoelace for more than a year and got results.
But on the second level plan, I was paying more in monthly fees than if I had integrated the automated campaigns myself in Facebook (if you have the knowledge).

I also wish they had better statistics.
I found the dashboard a bit too simple and it didn't really sell me into thinking the value was there (once I got to the higher tier plan).

It would also be nice if they had more integrations.

Their Instagram integration is through an expensive app and would have been worth it if they were through a cheaper Instagram one (Which I had suggested twice to their team but they never got to it).

Overall, I do recommend them if you want to get started quickly advertising Facebook and want to focus on other important tasks in your business.

HardCases.ca
Canada
Almost 2 years using the app
May 21, 2018

Good app. Have been using for many months and definitely brings in more business.

Rockittots
United Kingdom
Over 1 year using the app
September 25, 2018

If you want retargeting for your store without having to dig deep into facebook and instagram adds, this app is a solid choice. Customer support is helpful and responsive making the whole experience much easier than expected.

Machine Head
United States
22 days using the app
October 2, 2017

I really like this approach to re-targeting, building customers journeys is a very customer centric approach and should lead to a far higher engagement rate than other apps. We have been using for a few weeks and ROI is positive, however, I think there us much more that this APP can do for us moving forward once we integrate some of the more advanced features like retargeting website visitors with product reviews.

Pooch Uk
United Kingdom
21 days using the app
Edited November 25, 2016

This company stands behind there product, and the ease of use, and customer support reflect that.

Camille Beckman
United States
Over 1 year using the app