Reviews (7,083)

Overall rating
4.8
Counts per rating level
  • 89% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
June 22, 2026

When you have a product item that has a countdown timer to go live/public on your shopify website, the shop app doesn't adhere to those rules by hiding it. Those items are visible on the shop app, all the time, which can lead to selling before a certain start time, and potentially get your into contractual issues.

Also, the app will request your buyers by pushing notifications to their phones at really strange times, such as 2 am for an item they bought in store in person at 6pm.

Torchlight Games and Hobbies
Canada
Over 3 years using the app
May 18, 2026

I like SHOP. One thing would really helpwith Posts...Allow linking to Instagram or TikTok directly, so I do not have to use another app from the app store or manually enter posts.

Wearbands
United States
Over 5 years using the app
May 20, 2026

We’ve really enjoyed using the Shop app for our store. It has helped us reach new customers, increase product visibility, and create a smooth shopping experience for mobile buyers. The integration with Shopify is simple, and sharing products and content through Shop has become a great additional source of traffic and sales for our boutique. We also love how easy Shop Pay makes the checkout process for our customers.

The Larimar Shop
United States
Over 4 years using the app
May 12, 2026

We love having the Shop app as an option for our customers. It provides a smooth shopping experience, easy order tracking, and added visibility for our boutique. We also appreciate the exposure it gives our products and brand to potential new customers. Overall, it has been a great tool for helping customers shop with confidence and stay connected with LuShell Boutique.

LuShell Boutique
United States
Over 4 years using the app
June 7, 2026

Shop product eligibility and taxonomy handling needs urgent improvement for merchants selling paintball, airsoft, gel blaster, and foam-blaster-compatible sporting goods.

Around the same period Shop moved further into AI/agentic shopping experiences, my store saw roughly a 30% sales drop, while many products were over-classified as prohibited or weapon-adjacent. The issue is not just individual product wording. Shopify’s standardized category system appears to route paintball, airsoft, and gel blaster products into Hunting & Shooting, then Shop eligibility may treat that category, product images, or trigger words as a weapon signal without enough store or product context.

Some affected products are not firearms, firearm parts, ammunition, explosives, or combat equipment. They include sporting/recreational items such as paintball air tanks, hoses, regulators, BBs, batteries, paintball marker parts, airsoft internal repair parts, and even parts that can fit foam-launching products like Nerf-style blasters.

It is unacceptable to implement this level of automated classification without a clear reclassification path, a dedicated product eligibility appeal process, or meaningful support access. The Get Support path routes back to general Shopify Support, and support appears unable to directly escalate or resolve Shop taxonomy/product eligibility issues beyond submitting feedback.

Shop needs a real manual review process, clearer non-firearm categories for paintball/airsoft/gel blaster products, and a way for merchants to correct over-classified products without mislabeling their catalog or removing necessary brand and compatibility information customers rely on.

HR Tactical Innovations
United States
Over 2 years using the app
May 7, 2026

We’ve really enjoyed using the Shop app for our store. It has helped bring in new customers, increased visibility for our products, and made the shopping experience smooth for mobile buyers. The integration with Shopify is simple, and posting products and content through Shop has been a great additional source of traffic and sales for our boutique. We especially like how easy Shop Pay makes checkout for customers.

Style Babes
United States
Almost 4 years using the app
June 28, 2026

Shop was easy to set up - small shop owners are spread so thin every minute counts - and has actually pulled in some unexpected sales!

Love The Eco Life
United States
Over 1 year using the app
May 18, 2026

I appreciate the creation of the Shop Marketplace, a very powerful tool and secondary shopping destination to the likes of major marketplaces.
Very Strict performance guidelines, but after that's met, most of your products are showcased with no hassle or no suspension issues. That is a relief for merchants, obviously, who are eternally working on their stores. There's no rest as an entrepreneur, and we all relate to this. Thankyou for making it a seamless and united marketplace. Where would i go to learn about further shop customization?

Rivete Advanced Recovery & Mobility
United States
Over 2 years using the app
May 7, 2026

I am extremely happy with Shop! It has helped to increase my sales while lowering my advertising costs, as well as decreasing my concern for fraudulent orders. Shop has been a game changer for my small business. Thank you to Shopify and Shop!

Sporty Guru
Canada
About 3 years using the app
April 24, 2026

So far It a good. The platform is highly effective at driving actual sales and conversions, not just empty traffic. Ad spend can be higher than expected, requiring active management and optimization to maintain healthy profit margins. It is framed as a "high-performance" tool—powerful and scalable, but one that requires a bit of a learning curve to master the efficiency of the spend.

Bowie Salon and Spa
United States
Over 4 years using the app