Reviews (1,872)

Overall rating
4.7
Counts per rating level
  • 74% of ratings are 5 stars
  • 16% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its cost-effectiveness, including a free usage tier, and its ability to enhance email marketing directly within the platform. It offers customizable templates, automated features, and AI-generated content, improving customer engagement and retention. Integration with other apps and built-in analytics are also valued, alongside responsive support for tracking email campaign performance.

July 1, 2025

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

Tim Platt Fine Art Photography
United Kingdom
Almost 2 years using the app
June 9, 2025

I like the ease of templates already set and ready to go. Also, it's easy to select the product I want to feature in a newsletter all on one platform. Love the AI generated engagement option!

Windrush Bay
United Kingdom
About 5 years using the app
June 14, 2025

I've found it easy to use and set up. I set up the APP a few months ago and have had less sales using the Shopify free email compared to Omnisend - but the ever increasing cost of Omnisend meant that I could not justify the cost of it.

Southern Seas Glasses
United Kingdom
Over 4 years using the app
June 17, 2025

This email marketing platform has been as good if not better than stand-alone services. It is easy to use, and has been very helpful with managing analytics and the segmented lists are super helpful.

Thyme and Sage
United States
Over 4 years using the app
June 29, 2025

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

Stupid Car Tray
United States
Over 1 year using the app
July 4, 2025

i was dying on mailchimp which capped my contact list and decided to switch to brevo. they threw another loop at me when they cap monthly email sends...

only to find out that shopify has had a solution all this time. FOR FREE.

Can't recommend it more.

DrawnBy:
Singapore
5 months using the app
June 3, 2025

I’m thrilled to be able to send emails directly from Shopify both to current customers as well as upload an email list from a former email marketing company.

Sheree Burlington
United States
Over 2 years using the app
July 6, 2025

Easy to use and very effective! We love how simple it is to choose templates and customize them with our information. Shopify Email makes it easy to engage with both potential and existing customers, which helps us build stronger relationships and improve customer retention. Highly recommend!

Above The Rest
United States
3 months using the app
May 18, 2025

Using Shopify Email has been a smooth and efficient experience. It’s very user-friendly, especially for store owners like me who manage both products and marketing. I appreciate the built-in templates, easy customization tools, and the ability to target specific customer groups directly from my store dashboard.

I also like how it integrates seamlessly with my store’s branding and products, making it easy to create professional-looking campaigns without needing external software.

One suggestion I have is to improve verification steps for sender emails and domain authentication—it would be great to make that process more beginner-friendly.

Overall, Shopify Email is a great tool for growing my brand and connecting with customers.

JANAM.ONLINE
United States
About 2 months using the app
June 13, 2025

Would love the ability to include more than one segment and possible an exclusion list to ensure I'm excluding a specific segment from email campaigns.

Properly Improper
United States
Over 2 years using the app