Shopify Email , 1,348 reviews

Overall rating
4.4
Counts per rating level
  • 65% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with their stores. It's praised for its range of email templates and valuable analytics, including delivery, open, and click-through rates. The mass emailing feature is seen as a strong alternative to other services. However, some merchants suggest improvements such as advanced features, more template options, and font selections. A few have reported issues with email delivery. Its simplicity is viewed as both a strength and a limitation.

March 21, 2024

Super easy to use, delivers emails to my subscribers, running on the free plan currently.
Only 1 gripe with the system which is, when adding products to an email, if the product has more than 1 image, then the system uses the last image available, not the first (or main) product image as you would expect.
This can be edited to display your choice of image for the product, but IMO it should always load the first, main, default image for a product as standard IMO. This is why we set a default image for a product in Shopify product admin, right? - the first image a customer sees of a product!
Beyond that, it really is a super easy to use system that gets the job done!
And for lower volume email sending users, most likely free to use - and low cost when you start paying to send more.

Midland Helicopters
United Kingdom
Over 1 year using the app
March 1, 2024

Really good free app. You can set up automations up to 90 days wait time, and send up to 10000 emails for free! This is perfect for those with small email lists that have to otherwise pay through the nose for basically the same thing.

Of course, there are things I wish it would do (mostly would like to know the non-Shopify links that are clicked), but for free email hosting? It's pretty darn amazing.

Patricia Loofbourrow
United States
Almost 2 years using the app
April 15, 2024

I love this user-friendly app. It's a lot easier to navigate than some of the paid apps I have tried and has enough features for what I need.

As a small business we don't have a lot of spare $$ to spend and to find a free app that functions so well is an absolute bonus.

Saucy Ladies
Australia
Over 3 years using the app
March 11, 2024

I love that this app is free for minimal email needs. It has everything I need! And because they offer a free version, should my needs change I would be happy to pay for the app. I appreciate that Shopify made their own email app.

Arcane Bunny Society
United States
Over 3 years using the app
April 12, 2024

Its good. I definitely wish it had a few more edit options, but overall it’s been really easy to use and free with the Shopify app.

The Mason Bar Company
United States
Over 3 years using the app
April 7, 2024

I have enjoyed using the Shopify Email app. It is easy to navigate and I love the pre-made templates that make for a simple way to personalize your stores brand. Sending emails never felt so good! Thank you Shopify!!

Kish
goditbrands.com

GOD IT BRANDS
United States
Over 1 year using the app
March 30, 2024

You really can make these emails appealing using canva and adding to the basic features. Who needs more than that for free? I am saving $125.00 per month dropping a real service which I never used to full capacity anyway, plus I am blasting the entire list easily on the free plan.

Bluefishfinder.com
United States
About 1 year using the app
February 23, 2024

I've had my store over 13 years and in that time, I've used several top newsletter services, including Mailchimp and Klaviyo. For a one person business, I never really used all the advanced features of those services and they were really expensive and often hard to figure out. I was immediately pleased with Shopify Email for it's ease of use and intuitiveness. It just works so easily with my Shopify store. When I first saw some of the basic templates, I was a little dismayed, but quickly found them easy to customize to a nice, clean design. On top of the ease of use, the low cost has really saved my 1 person shop during a big dip in my niche lately. Wonderful option for those getting started or with a time / money budget. Truly pleased with this app. I hope Shopify continues to give it love. Way to go, Shopify!

French Kiss Collections
United States
6 months using the app
March 4, 2024

Definitely a 5.
1. Saves me from needing an outside app like MailChimp.
2. All of my mass emails have a professional look.
3. Many templates.
4. Easy links.

Uniformity Lafayette
United States
Over 3 years using the app
March 27, 2024

I use Shopify Email as a small business with currently 1455 email subscribers and it works perfect for me. I love that its free and easy to adjust.

Mie Christiansen Jewelry
Denmark
Over 3 years using the app