Reviews (2,039)

Overall rating
4.6
Counts per rating level
  • 70% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its user-friendly interface and seamless Shopify integration. They value its cost-effectiveness, customization options, and built-in analytics, which enhance email campaign effectiveness. Features like email automation and support for large volumes are also praised for saving time and boosting sales, improving engagement and conversions efficiently.

Edited February 1, 2023

The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. There's also a glitch that kicks you out of the editor and back to the main app page which happens pretty often. There's been no new updates since I original posted a review in May 2022 and the issues are still there. I'm reducing the star rating because it looks like Shopify won't be updating regularly. Would also be good to be able to have a "Show email in browser" button in emails.

Frames Footwear
New Zealand
Over 2 years using the app
Shopify replied June 13, 2022

Thank you for taking the time to write your review and I'm glad to hear that you've made use of Shopify Email to connect with your customers. We appreciate the feedback that you've shared with us here and I will be sure to communicate your comments to our development team. -Victor, Shopify Support

March 27, 2023

Worst app i've ever used. It keeps sending out an automated email to my customers post purchase that I did not authorize! Even when I delete this app it keeps sending them out. Please stop sending automation emails!!!!

Brwn Luxe
United States
Over 2 years using the app
Shopify replied April 2, 2023

Hi there. Thank you for taking the time to leave your feedback. I'm sorry to hear that you've had a negative experience using Shopify Email. To confirm, are you referring to the email confirmation that customers receive after placing an order? If you haven't done so already, I'd encourage you to connect with our Live Support so we can take a closer look: https://bit.ly/2AWw5VA. - Blair, Shopify Support

Edited July 24, 2024

Abandoned checkout automation does not support multilingual features, so all the customer get the email only in one language and it is not translated in each customer's language. THIS IS CRAZY!
Why are you still not supporting multilingual websites?
Shopify Multilingual API has been out for 2 years and this is a native application from Shopify.
You are pressing shopify store owners to use the new marketing automations (abandoned cart, checkout, product page, welcome email...) but still all the template sections inside the Shopify Email creator are only available in one language (the main one).
With the actual situation, we can not use the new automations, we can not use your sections, basically everything is not usable.
I have been waiting and waiting, but still nothing from shopify, no feedback.

Ghidini 1849
Italy
Over 2 years using the app
Shopify replied October 10, 2022

Thank you for writing your review and for providing us with your feedback on how Shopify Email can be improved. I can understand completely why having more language and translation options would be helpful for your business, and I will be sure to pass your comments onto our development team for review. We appreciate you taking the time to get in touch. -Victor, Shopify Support

October 6, 2020

Really easy to use! Enough customizable options. Really great for basic use. It does need more template options.

Atamiki Beauty
Aruba
About 1 month using the app
October 1, 2020

Perfect for staying in contact with my customers! Its a great way to send your customers discounts and to see new arrivals

Mollie's Boutique
United States
About 1 month using the app
April 10, 2021

its good one from now...
the mails are grate and easy to add or delete things
ita all i test from now

GameS
Spain
About 1 month using the app
Edited October 5, 2020

I had a hard time using. For exemple there is no way to found how to automate a personalised name for each client of my list. I had also some trouble importing from my list from a .csv file even when using shopify .csv template.

MyRoyalFriend
Belgium
Over 2 years using the app
Shopify replied October 13, 2020

Hey there!

Claire here from Shopify Support. Thank you so much for taking the time to leave us a review. I'm really sorry to hear of the struggles you were facing with getting the Shopify email app working for you.

I would love to talk to you further and better understand the issues you were facing to see what we can do on our end. I will send you an email to open up that line of communication!

Claire - Shopify

December 27, 2020

this app in my opinion deserve zero but 1 star for better pricing , but everything else is bad. I tried to like it but unfortunately Mailchimp and others offer way much better tools. I do wish Mailchimp didn't delete their app in Shopify. I know there is a tool to connect the Mailchimp account but still you will need to deal with the third party and encounter other issues. If Shopify Mail offer the following suggestions/wishes maybe I will give them a second shot and reevaluate this app: 1) Shopify Mail need more report Analytics tools like the ones in Mailchimp, I don't know who unsubscribed or the visitors count from each country and etc.
2) no bounce report, no report on a lot of things!!!
3) within the composer, there are no many to add on like where are the dividers? why can not control the footer? why not add HTML code like Mailchimp? and so on. Bottom line, this app need a lot to be done and they should since they made changes to their terms which lead maiclhimp leaving the platform. I do hope they add a lot of goodies until then, this app as the current state is very trash (sorry to say that).

HealthPulze
Canada
Over 2 years using the app
Shopify replied December 30, 2020

Hey there,

Amy here from Shopify Support. Thank you for taking the time to share your feedback with us. Don’t be sorry for your opinion! It’s feedback like this that helps us to improve and grow. I really appreciate such a detailed review. I’m going to follow up with you with an email to open up the lines of communication so I can provide your feedback to my team.


Amy | Shopify Support

December 15, 2020

Great app so far, love the ease of use and how simple it is to navigate and change features that you would want to include in your emails

NatxCustomStyle
United States
About 1 month using the app
November 16, 2020

I am new to email marketing. I sent out my first email campaign and it was easier than I expected. Hopefully it will have great returns.

Mock’s Crossroads Coffee Mill
United States
About 1 year using the app