Reviews (2,226)

Overall rating
4.6
Counts per rating level
  • 71% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly value this app for boosting business growth through enhanced engagement and conversions. They appreciate its cost-effectiveness, scalability, and seamless integration with Shopify stores. Features like customizable templates, dynamic fields, built-in analytics, and email automation are standout benefits. The user-friendly interface and reliable performance make it a preferred choice, with effective support aiding in optimization.

December 15, 2020

Great app so far, love the ease of use and how simple it is to navigate and change features that you would want to include in your emails

NatxCustomStyle
United States
About 1 month using the app
Edited February 1, 2023

The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. There's also a glitch that kicks you out of the editor and back to the main app page which happens pretty often. There's been no new updates since I original posted a review in May 2022 and the issues are still there. I'm reducing the star rating because it looks like Shopify won't be updating regularly. Would also be good to be able to have a "Show email in browser" button in emails.

Frames Footwear
New Zealand
Over 2 years using the app
Shopify replied June 13, 2022

Thank you for taking the time to write your review and I'm glad to hear that you've made use of Shopify Email to connect with your customers. We appreciate the feedback that you've shared with us here and I will be sure to communicate your comments to our development team. -Victor, Shopify Support

December 27, 2020

this app in my opinion deserve zero but 1 star for better pricing , but everything else is bad. I tried to like it but unfortunately Mailchimp and others offer way much better tools. I do wish Mailchimp didn't delete their app in Shopify. I know there is a tool to connect the Mailchimp account but still you will need to deal with the third party and encounter other issues. If Shopify Mail offer the following suggestions/wishes maybe I will give them a second shot and reevaluate this app: 1) Shopify Mail need more report Analytics tools like the ones in Mailchimp, I don't know who unsubscribed or the visitors count from each country and etc.
2) no bounce report, no report on a lot of things!!!
3) within the composer, there are no many to add on like where are the dividers? why can not control the footer? why not add HTML code like Mailchimp? and so on. Bottom line, this app need a lot to be done and they should since they made changes to their terms which lead maiclhimp leaving the platform. I do hope they add a lot of goodies until then, this app as the current state is very trash (sorry to say that).

HealthPulze
Canada
Over 2 years using the app
Shopify replied December 30, 2020

Hey there,

Amy here from Shopify Support. Thank you for taking the time to share your feedback with us. Don’t be sorry for your opinion! It’s feedback like this that helps us to improve and grow. I really appreciate such a detailed review. I’m going to follow up with you with an email to open up the lines of communication so I can provide your feedback to my team.


Amy | Shopify Support

Edited December 28, 2020

I used this app to send a email to let my subscribers know my online store is now live....it was super easy, the email was already drafted all I had to do was make changes where I needed and hit send.....thanks shopify!

MsHDesigns and Supply
United States
About 1 month using the app
Edited October 5, 2020

I had a hard time using. For exemple there is no way to found how to automate a personalised name for each client of my list. I had also some trouble importing from my list from a .csv file even when using shopify .csv template.

MyRoyalFriend
Belgium
Over 2 years using the app
Shopify replied October 13, 2020

Hey there!

Claire here from Shopify Support. Thank you so much for taking the time to leave us a review. I'm really sorry to hear of the struggles you were facing with getting the Shopify email app working for you.

I would love to talk to you further and better understand the issues you were facing to see what we can do on our end. I will send you an email to open up that line of communication!

Claire - Shopify

March 8, 2021

Ive migrated 2 websites from Mailchimp since shopify and mailchimp fell out of bed, and to be fair i'm disappointed and will be looking at alternatives. My monthly marketing bill for emails has doubled compared to previous app, and theres no function to feed each email to social media accounts as before, which overall has had an impact on sales and bottom line. So paying more for less sales isnt good! bye bye!

Fat Chimp
United Kingdom
Over 2 years using the app
Shopify replied April 21, 2021

Hey there!

Claire here from Shopify Support. Thank you so much for taking the time to leave us a review. I'm really sorry to hear the Shopify email app didn't meet your expectations. I would love to talk to you further and better understand the issues you were facing so we can share your feedback with our team. I will send you an email to open up that line of communication!

Claire - Shopify

Edited September 28, 2020

The app is very good to use & a great use for all the store.,
One suggestion is that please increases the subscribers list in each campagin more than 40k customers & remove the weekly limit. This plan will not be friendly for large stores.

Itsy Bitsy
India
About 1 year using the app
Edited May 25, 2020

Before getting rid of MailChimp, I tested this app out knowing it was new, but saw really good results, so it made a lot of sense get rid of MailChip (software we had a lot of success with for nearly ten years) and consolidate all of our marketing data in Shopify. Well, as soon as I moved my list of subscribes from MailChimp to Shopify, the results have been nothing short of catastrophic. With the data I had in Shopify I was able to successfully deliver emails to 8K customers. I added an additional 10K customers from MailChimp, customers I confirmed were unique (i.e. not yet in Shopify), and my successful deliveries went from 8K to averaging 4K, a decrease of 50%, this after a 50% increase in contacts. Makes ZERO sense, and the only support I'm receiving thus far is to improve my best practices. I'm not against the idea that I could improve my emails, but this has literally never been a problem for me. Not happy at all.

The Outdoor Patio Store
United States
Over 2 years using the app
Shopify replied May 29, 2020

Hey there,

Amy here from Shopify. I appreciate the feedback. Its exciting that you experienced some positive results in the beginning, but unfortunate that didn't last after you imported your MailChimp list. Im going to follow up with you via email so I can gather some more information from you and see what might be going on.

Amy l Shopify

November 16, 2020

I am new to email marketing. I sent out my first email campaign and it was easier than I expected. Hopefully it will have great returns.

Mock’s Crossroads Coffee Mill
United States
About 1 year using the app
September 10, 2020

Overall, it’s okay. I hope that we can add catalogs and the like, as well as detailed editing of the footer part.

Drocon Official Website
United States
About 1 year using the app