Reviews (2,358)

Overall rating
4.6
Counts per rating level
  • 71% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its seamless Shopify integration, making it easier to access customer data for effective email campaigns. They highlight its cost-effectiveness compared to platforms like Mailchimp and Klaviyo, and praise its user-friendly design tools, customizable templates, and automation features. Built-in analytics help streamline marketing efforts, and reliable customer support enhances its usability, making it a recommended choice for enhancing customer engagement and conversions.

April 29, 2024

We really love Shopify platform and their email are useful... BUT i will be honest their email system is not the greatest and their competitors when it comes to email marketing are out doing them!

Shopify doesn't have much room for creative emails. As its a shopify platform with a shopify email iv'e always wondered why they do not have video options or GIF or moving features inside their emails but other platforms do? This is sad as the best thing is as a company is to limit the amount of platforms we use to not build clutter but it looks like it might be an options

PBeauty Hair
United Kingdom
About 4 years using the app
Shopify replied May 1, 2024

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. As we can completely understand the impact of this, I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

February 11, 2025

Muy buena al crear correos. Desafortunadamente he tenido problemas con la moneda de mi tienda. No coincide la moneda del sitio de internet con el de los correos. Usa formatos diferentes y coloca los símbolos erróneos. No he podido resolver este caso.

Café Greca
Mexico
About 2 months using the app
April 10, 2024

Just tested Shopify Email having been a regular Mailchimp user for the last few years. They don't really compare. Shopify email user interface is clunky and the send time (we have 2,500 subscribers) is really slow due to the batch sending. Also... the Reports interface is very very slow to update, it's not giving me statistics in real-time.
Not sure if we are going to keep using it.... I like that the cost is lower than Mailchimp (thank you Shopify) but please, please keep developing this functionality so that it works smoothly, quickly, intelligently. Right now it's not very intuitive and I am not convinced I'm going to stick with it.

Somerset Foodie
United Kingdom
Over 2 years using the app
May 31, 2024

Pretty simple to learn how to create and send emails. There are a few templates to help get you started but with a blank template you can create your own content. The only downfall about the email app is that the recipients of my store's emails, don't actually see my company email address if it's a third party email address. The recipients see shopify's default email assigned to the store which consists of words and numbers that's something like "store+55971938392@shopifyemail.com" that's not very professional or convincing looking. I really do not want to rebrand a new email but may have to as to prevent the funky default shopify email address. I'd like to see Shopify allow third party Gmail accounts to integrate seemlessly with their email app so you don't see their strange default email address.

LG Natural CBD
United States
7 months using the app
Shopify replied June 3, 2024

Hi there, thank you for your review. I am not sure if this is expected behaviour at this point as merchants should be able to set their own email address as the sender email listed, so I would recommend touching base with our support team to see if this can be avoided: https://shopify.link/vRnL.

We appreciate you taking the time to share your feedback with us. -Victor, Shopify Support

March 25, 2024

Would love to be able to insert pdfs designed in Canva with hyperlinks. Would also love to have the feature to resend the email only to those who haven't opened in instead of again to everyone.

Wear Your Curls
United States
Over 3 years using the app
Shopify replied March 28, 2024

Thanks for sharing these feature requests! Both have been passed on to our developers for consideration in future updates. -Sophia, Shopify Support

April 2, 2024

The app is very easy to use however my challenge and disappointment was with the number of people that the email was sent to in relation to the number of clients that are actually on my email subscriber list. For some reason the numbers were off by almost 100 subscribers.

Suntree Soaps
Canada
Over 1 year using the app
Shopify replied April 4, 2024

Thank you for sharing your review. We're glad to hear that you found the app easy to use. In terms of the emails that were sent out, you will want to wait a few hours for this number to be accurate. Then, you can gain insights into email performance metrics via the activity report in the Marketing section of your Shopify admin: https://shopify.link/7QJD. -Mac, Shopify Support

November 8, 2024

Die App ist ok. Große Segmente werden jedoch nicht gesendet und das Selektieren einzelner Segemente ist nicht optimal.

The Brand Box Handel & Vertrieb GmbH
Germany
4 months using the app
May 9, 2024

It's decent enough to use, but I would like more ability to better customise fonts, colours, and the general theme of emails. In particular, changing colours of text and hyperlinks to be our house colours is time-consuming and doesn't work very well.

Working Class History | Shop
United States
About 2 years using the app
April 4, 2024

Very intuitive, easy to use design tools but in terms of practicality for abandon cart it's not great; the person would have had to accepted email marketing which reduces reach. Come on Shopify.

NiceSeats
United States
5 months using the app
April 5, 2024

It's OK, but I'd like more customization options and a better interface, everything feels too limited and simple. Does the job for short simple newsletters.

Danita Art
United States
Over 1 year using the app