Reviews (2,063)

Overall rating
4.6
Counts per rating level
  • 70% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and seamless Shopify integration, making it ideal for those with minimal technical skills. They value the customizable email templates and the free tier that allows up to 10,000 emails per month. The built-in analytics are also a highlight, helping track and optimize email campaign effectiveness. It's especially beneficial for solo entrepreneurs and beginners in email marketing.

May 8, 2020

This has a lot of potential, but isn't really ready for active use, especially if you have a large list. The features are very limited, but adding products to an email is incredibly fast and could improve your workflow. We've been testing it with around 10000 subscribers and it just takes too long to send emails (they go in batches but it can take hours for any to send at all) so scheduling is effectively meaningless. There's no automation, and I'm not sure whether anything is planned or if this is only intended to be a starter service for very small businesses.

Ysolda Ltd
United Kingdom
12 months using the app
Shopify replied May 11, 2020

Hey there,

Amy here from Shopify. I'm happy to hear that you can see the potential. I appreciate both the positive and negative feedback. I'm going to send you an email so I can gather all of the feedback from you and pass it along to my developers.

Amy l Shopify

May 13, 2021

This app has potential to be so much better than it actually is, given it is made by Shopify for Shopify merchants - it should be so much more powerful and integrated than what it actualy is. I do like how easy it is to select products from my store to promote in an email, however I cannot believe that Shopify do not make First Name fields available to personalise each email to my loyal customer base - why would I send out an email that is not addressed personally to them? There is very little in the back end to support refining customer lists and segmentation within shopify also, more work needs to occur with this app to make it worthwhile to use.

Seven Horizons
Australia
11 months using the app
July 27, 2021

I used this to send out a marketing email to my customers. It was fine to set up although I needed help to add something to my DNS setting because test emails weren't going through which is weird because Shopify is my host. Unlike Mailchimp though you can't do anything more after sending it. You can't see who opened the email and send them further marketing, nothing. I'll continue using Mailchimp until Shopify actually starts to take this seriously because right now it's just not very good.

Catherine Iskiw Designs
United States
11 months using the app
Shopify replied August 10, 2021

I'm glad to hear that you were able to get Shopify Email set up despite the issue with your DNS settings, and thank you for sharing your experience using the app with us here.

Shopify Email is still a relatively new app and our development team continue to build it over time. However, I can see why being able to view open rates and other analytics would be helpful in terms of evaluating your marketing strategy, so I will be sure to pass your feedback onto them for their consideration. -Victor, Shopify Support

June 2, 2020

Very basic email app. It's fairly easy to use but wish there were more tools like automating welcome emails or scheduling them.

Annie and Sisters
United States
9 months using the app
Shopify replied June 9, 2020

Hey there,

Claire here from Shopify. Thank you for taking the time leave us a detailed review. I'm a glad to hear you found it easy to use, but can totally understand wanting more functionality for your business. Our team are working to improve the app and add functionality to suit our merchants needs, so I will be sure to pass on this feedback to our team for future updates. I'm going to follow up with you in an email so if there is any further feedback on features you would love to see I can pass this on to our developers too.

Claire l Shopify

May 11, 2023

For a free email marketing tool, don't expect much from this. It works on standard automation such as; "Welcome", "Abandoned", "Offers" etc. However, it gets pretty annoying when you want to customise a template to send an email to customers who purchased a certain product/collection. And you want to get segmentation details of. your customers. You won't find anything in the HELP articles, it's just a merry-go-round situation. This by Shopify is to just make up the FREE services. KLAVIYO is much much better in all aspects.

The Strength Games
Singapore
7 months using the app
Shopify replied May 13, 2023

Hi, there. Thank you for taking the time to share your feedback with us. I have passed your comments along to our developers to help us better our products and offerings in the future. While there are third-party apps that can accomplish this, we appreciate your business needs and hope to support them in the future. - Moira, Shopify Support

May 17, 2020

DON'T WASTE YOUR TIME ON THIS APP RIGHT NOW.

First email got 30% opens, then got restricted for trying to send a 2nd email with a few days?

No ability to filter by opened / not opened so don't understand how else I could have done it. Now being told there are weekly sending limits.

App looks nice hence the 2 stars but unusable right now. Will have to move back to Mailchimp. Wish I hadn't wasted a day setting it all up ‍♂️

Pure Earth®
United Kingdom
7 months using the app
Shopify replied May 18, 2020

Hey there,

Amy here from Shopify. I appreciate you sharing your feedback with us. We are consistently making changes to our apps to make them better suite our Merchants needs. I'm going to send you an email to open up the lines of communication here so I can provide your feedback to my team.

Amy l Shopify

February 3, 2022

it is very helpful for a very simple use, but it does not support HTML code inside email, as this is an important feature for email customization, but unfortunately this app does not have this feature, Shopify need to work more on this app

Takareer
United Arab Emirates
6 months using the app
Shopify replied February 15, 2022

Thank you for writing your review and for sharing the feedback you have for Shopify Email. I can certainly see why having more customization options would be a benefit when it comes to crafting email campaigns, and I will be sure to pass your suggestion onto our development team. -Victor, Shopify Support

December 28, 2020

I really want this app to work, it's much easier doing everything directly in Shopify. But it has let us down twice in a row, and each time has been disastrous. We rely on our newsletter heavily for new releases, when something doesn't work it affects our business significantly. The first time the whole newsletter that we'd spent days on just deleted itself right before we sent it out. The second time the product links in the newsletter didn't work because when we had created the newsletter the products were still in draft mode. When we made them active the link was broken and they took to the customer to a 'preview' mode. Email marketing is so important, if you are going to release a tool like this I think it needs to be more polished. Other advice for the app:
- allow more configurations for product alignment
- the more customisation the better, it's pretty simplistic atm
- It only sends half of the emails at a time, meaning some customers don't get it until up to 24 hours later, when you have limited releases this frustrates people. - Would be great to be able to import your own fonts
- As far as I can tell there is no way to not have a 'logo' at the header. Get rid of this function.

Paradise Grapevine
Canada
7 months using the app
Shopify replied January 22, 2021

Hey there,

Claire here from Shopify. Thank you for taking the time to share this great feedback with us. I am sorry the app as it is right now does not suit your needs, our team are consistently working to improve the app and add functionality where possible. I'm going to follow up with you in an email to open up the lines of communication here so I can provide your feedback to my team in order to help with future updates to the app.

Claire l Shopify

April 21, 2020

Shopify Email is not available for your store yet. The app will be automatically installed for you when it becomes available. how can i remove this ?

US FITGIRLS
Netherlands
6 months using the app
Shopify replied April 22, 2020

Hey there!

Amy here from Shopify. I wanted to take a minute to follow up with you and thank you for your feedback. I'm going to send you an email to open up the lines of communication and see what I can do for you.

Amy l Shopify

July 26, 2020

good pricing but the delivery rate is quite poor when compared to previous email app we have used it the past. I believe there will be future improvements.

glassesng
Nigeria
6 months using the app
Shopify replied July 29, 2020

Hey there!

Amy here from Shopify, thanks for the feedback! You can find some great insight here as to how to increase the deliverability of your emails - https://bit.ly/314x9jQ

I'm going to send you an email to open up communication incase you have any other questions!

Amy l Shopify