Reviews (2,176)

Overall rating
4.6
Counts per rating level
  • 71% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for its user-friendly interface and seamless Shopify integration, making email campaign management straightforward by directly accessing products and customer data. They value the cost-effective pricing, including a free tier, and customizable templates that enhance brand alignment. Features like built-in analytics and automated workflows are noted for boosting sales and engagement, benefiting both new and experienced store owners.

February 23, 2024

I've had my store over 13 years and in that time, I've used several top newsletter services, including Mailchimp and Klaviyo. For a one person business, I never really used all the advanced features of those services and they were really expensive and often hard to figure out. I was immediately pleased with Shopify Email for it's ease of use and intuitiveness. It just works so easily with my Shopify store. When I first saw some of the basic templates, I was a little dismayed, but quickly found them easy to customize to a nice, clean design. On top of the ease of use, the low cost has really saved my 1 person shop during a big dip in my niche lately. Wonderful option for those getting started or with a time / money budget. Truly pleased with this app. I hope Shopify continues to give it love. Way to go, Shopify!

French Kiss Collections
United States
6 months using the app
April 27, 2024

Perfect for small stores and makes email sending cheap and easy. Saved me a fortune compared to Klaviyio

Nato Strap Store
United Kingdom
Almost 4 years using the app
May 28, 2024

I've used Shopify for years and have never had a problem its worked perfectly for my small business

S T Y L E L A U N D R Y
Australia
Over 2 years using the app
April 25, 2024

I've been using this app to manage email campaigns for my online store, and it's been a mostly positive experience. The user-friendly interface makes it easy to navigate, and it's quite cost-effective. Integration with my store was seamless, and I particularly appreciate the diverse range of email templates and the valuable analytics it offers, like tracking delivery, open, and click-through rates.

The mass emailing feature stands out as a robust alternative to other more expensive services. However, there's definitely room for improvement. I would love to see more advanced features, a wider variety of templates, and additional font options to enhance our marketing emails further.

While the app's simplicity is one of its greatest strengths, making it accessible even to beginners, it can sometimes feel limiting when you're looking to create more complex, customized campaigns. Also, there have been a few instances where email delivery didn't go as smoothly as expected.

Overall, it's a solid choice for those starting out or running straightforward campaigns, but for those needing more depth, it might fall a bit short.

HORP
Australia
Over 2 years using the app
April 12, 2024

Its good. I definitely wish it had a few more edit options, but overall it’s been really easy to use and free with the Shopify app.

The Mason Bar Company
United States
Over 3 years using the app
May 31, 2024

Pretty simple to learn how to create and send emails. There are a few templates to help get you started but with a blank template you can create your own content. The only downfall about the email app is that the recipients of my store's emails, don't actually see my company email address if it's a third party email address. The recipients see shopify's default email assigned to the store which consists of words and numbers that's something like "store+55971938392@shopifyemail.com" that's not very professional or convincing looking. I really do not want to rebrand a new email but may have to as to prevent the funky default shopify email address. I'd like to see Shopify allow third party Gmail accounts to integrate seemlessly with their email app so you don't see their strange default email address.

LG Natural CBD
United States
7 months using the app
Shopify replied June 3, 2024

Hi there, thank you for your review. I am not sure if this is expected behaviour at this point as merchants should be able to set their own email address as the sender email listed, so I would recommend touching base with our support team to see if this can be avoided: https://shopify.link/vRnL.

We appreciate you taking the time to share your feedback with us. -Victor, Shopify Support

April 7, 2024

I have enjoyed using the Shopify Email app. It is easy to navigate and I love the pre-made templates that make for a simple way to personalize your stores brand. Sending emails never felt so good! Thank you Shopify!!

Kish
goditbrands.com

GOD IT BRANDS
United States
Over 1 year using the app
November 28, 2024

https://www.viintage.store

Viintage Store
Qatar
13 days using the app
March 4, 2024

Definitely a 5.
1. Saves me from needing an outside app like MailChimp.
2. All of my mass emails have a professional look.
3. Many templates.
4. Easy links.

Uniformity Lafayette
United States
Over 3 years using the app
November 17, 2024

I like

Jewelry Angel GR
Israel
14 days using the app