Reviews (2,116)

Overall rating
4.6
Counts per rating level
  • 70% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants praise this app for its user-friendly interface and seamless Shopify integration, which simplifies creating email campaigns using existing data. They appreciate the cost-effectiveness, especially the free email sends, and the customization options that allow for unique branding. Built-in analytics and automation features are also highlighted, helping to increase engagement and conversions, thus positively impacting business growth.

Edited November 26, 2023

I used another tool (brevo) to create an automation for abandonned cart. I left the automation for abandonned cart running in email. I ran a test : put a product to basket, filled in my details and abandonned the cart.
While I did receive an email from Brevo, I did NOT receive an email from the app "email". Nothing in my junk either.
So, this prooves indeed that there is an issue with the delivery of the email with this app.

Raconte Moi un Chocolat
France
Over 1 year using the app
Shopify replied November 21, 2023

Hi, thanks for your review. Where deliverability for Shopify Email is concerned, the system will send out emails in batches if your customer list has a large number of email subscribers. This process helps avoid spam filters while improving overall delivery rates, which will ultimately help preserve your reputation with email providers as a sender too.

If you'd like our team to investigate your account and its abandoned checkout emails in more detail however, please contact us here: https://shopify.link/qLKl. Thanks! -Kimi, Shopify Support

September 11, 2022

Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

Titan Pop Culture
Australia
Over 1 year using the app
Shopify replied September 30, 2022

Hi there, Titan Pop Culture. Thanks for taking the time to leave us a review for Shopify Email. I'm sad to hear that the recent changes made to emails and automations haven't been something that you've been able to get value from. Having greater customization of your emails, and using your own custom templates, is incredibly helpful for merchants that want to have greater control over their marketing and branding emails. I've gone ahead and passed this review to our Product Team for their consideration, and also made a feature request to ask for greater customization options in the future. I can't outline when these requests may be added, but you can rest assure that they're now on the team's radar. Thanks again for your review. -Imogen, Shopify Support

Edited January 6, 2021

Cons:
You cannot do custom segmentations inside the app.
Templates are limited.
Deliverability takes too much time.
No automations.
Pros:
It is cheap

Japanese Taste
Japan
About 1 year using the app
Shopify replied January 22, 2021

Hey there,

Claire here from Shopify. Thank you for taking the time to share your feedback with us on the Shopify email. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team.

Claire l Shopify

November 23, 2021

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Gypsy Diamonds
Canada
About 1 year using the app
Shopify replied November 24, 2021

Hi, there. Thank you for taking the time to leave this review and provide us with this feedback. We do cancel some campaigns that receive high signals that the subscribers do not like the emails they are receiving. That said, I would recommend reviewing our Best practices for Shopify Email (https://bit.ly/3cNEACe) to ensure you do not run into this issue in the future. Thanks again for your review! -Marty, Shopify Support.

November 10, 2021

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Photodobe (Photo-presets)
United Kingdom
About 1 year using the app
Shopify replied November 16, 2021

Hi there. Thank you so much for your review and for providing us with this feedback. We are sorry to hear you have been experiencing these issues, but I am delighted to share that our development teams are currently working on this. Although I cannot share a definitive time frame for this, I would be happy to provide this further feedback to our team to let them know this is still something to look into further.

In the meantime, for some further context, Shopify email automatically removes bounced emails from a subscriber list so we don’t try sending them out again. Also when a subscriber unsubscribes, we also won’t be sending them the email again.

I hope this provides you with some further context to how the app currently functions, thanks again for taking the time to leave this feedback! Marty, Shopify Support

June 21, 2023

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

NAKED Record Club
France
About 1 year using the app
Shopify replied June 27, 2023

Hi Rachel. Thank you for taking the time to leave your feedback, we truly appreciate it. I'm sorry to hear that your experience with the app, and this all sounds incredibly frustrating. I'd love to reach out and discuss your case further with you to figure out what's going on, as we do support the ability to mark customers as subscribed to email marketing through CSV import. I've reviewed your previous history with the support team to get up to speed, and if you're open to it would love to talk further about your experience. I'll reach out via email! - Clare, Shopify Email PM

November 24, 2023

After previously using Mail Chimp and Sequno I decided to switch as the integrated platform seemed easier to use. After a few months I realised that none of my scheduled emails were being sent on time (affecting my ROI).

I eventually reached out to Shopify customer support as I was being charged p/email and they weren't being delivered and the advisor said:

"I understand that technically we are creating apps that might help merchants on paying app charges but we understand that the apps or alternative options we offer is not the best option compared to third party apps that focuses on the service they are offer. We offer cheaper prices to lessen the cost."

So if you are focused on saving money, this app may be a good option. If you want a service that is reflective of the cost or need emails to be delivered at specific times - go elsewhere!

Slay My Print
United Kingdom
About 1 year using the app
Shopify replied November 27, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. As we can completely understand the impact of this, I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

May 16, 2021

We are small businesses, You Big. We pay you monthly usd $ 79 and usd $ 200-500, per transactions (done by computer and bots). Could It be an plus for your costumers? Big companies are bigger when they add worth to their clients.

TU beauty store
Colombia
About 1 year using the app
Shopify replied June 10, 2021

Hi, there. Thank you for taking the time and sharing this feedback with us. We can appreciate your interest and support for Shopify Email, and we'd be happy to pass your suggestion along to our developers. Cheers! -Elias, Shopify Support

November 11, 2023

Automated emails don't send, causing me to miss out on a number of sales. Shopify also can't fix it.

Lanin
United Kingdom
11 months using the app
Shopify replied November 14, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. I understand there's been issues setting up an automated email workflow and I took a look at your account to troubleshoot what might be causing the problem. The 'Customer subscribed to email marketing trigger', which is used in our 'Welcome new subscriber' automation, only works with customers created through the Online Store footer email sign up form or the Shopify Forms app. Since there was a 3rd party pop up app adding customers within your account, the trigger did not respond to new customers created. I'll send an email directly in case you have follow up questions on how to set this up going forward! - Clare, Shopify Email

February 1, 2022

Produkt einfügen funktioniert nicht. Habe alle Browser durchprobiert, kein Chance. Was ist da los?..

weinliebhaberin
Austria
11 months using the app