Reviews (2,027)

Overall rating
4.6
Counts per rating level
  • 70% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its user-friendly interface and seamless Shopify integration. They value its cost-effectiveness, customization options, and built-in analytics, which enhance email campaign effectiveness. Features like email automation and support for large volumes are also praised for saving time and boosting sales, improving engagement and conversions efficiently.

November 24, 2020

I used this app for my email marketing campaigns. It was easy to use and made the process very easy. Grateful.

UVUL Apparel
United States
Over 1 year using the app
November 23, 2021

This app is cheap and so are the delivery of my emails. I sent out a email blast for Blackfriday and the app decided to stop after 50% and tells me that it stopped because there where some peoples that did unsubscribed. Also it's reporting feature is extremely cheap only sending info and clicks but no results like add to carts or sales. As I said cheap yes but this does more damage to our brand than help.

Gypsy Diamonds
Canada
About 1 year using the app
Shopify replied November 24, 2021

Hi, there. Thank you for taking the time to leave this review and provide us with this feedback. We do cancel some campaigns that receive high signals that the subscribers do not like the emails they are receiving. That said, I would recommend reviewing our Best practices for Shopify Email (https://bit.ly/3cNEACe) to ensure you do not run into this issue in the future. Thanks again for your review! -Marty, Shopify Support.

November 10, 2021

Really bad experience. Basically at some point of time no email started going through. Shopify would send out 5% and stop sending. I wrote to support. They've recommended sending to the "most engaged" latest customers. This did not work. Open rate was next to thing. They've send learning me videos. Nothing worked. The reason turned out to be lack of basic functionality, which would lead to your email list getting slowly poisoned. Shopify does not allow you removing bounced emails or the ones that mark you as spam. At some point of time your email database becomes filled with old emails that cannot get delivered. This leads to lower delivery rates as email systems start to think you are spamming. Then Shopify will see that your open rates are low as you get into spam folders, etc nad Shopify stops sending out emails. The solution has been to install a One Email marketing app. Segment my list into 1k segments. Constantly talk to One support as my sending would get blocked due to high complaint/bouncedback rated ....it took me just a month to clean my emails out. I've tested sending emails after this on Shopify and omg - 30% open rate and it's all delivering. To sum up: poor customer service, 100% lack of knowledge, no solution to the issue - basically "figure it out yourself". What can Shopify do about it? Allow clients to unsubscribe bounced emails and whoever has marked your messages as spam. This will leave email list clean and healthy. Simple.

Photodobe (Photo-presets)
United Kingdom
About 1 year using the app
Shopify replied November 16, 2021

Hi there. Thank you so much for your review and for providing us with this feedback. We are sorry to hear you have been experiencing these issues, but I am delighted to share that our development teams are currently working on this. Although I cannot share a definitive time frame for this, I would be happy to provide this further feedback to our team to let them know this is still something to look into further.

In the meantime, for some further context, Shopify email automatically removes bounced emails from a subscriber list so we don’t try sending them out again. Also when a subscriber unsubscribes, we also won’t be sending them the email again.

I hope this provides you with some further context to how the app currently functions, thanks again for taking the time to leave this feedback! Marty, Shopify Support

November 2, 2020

I WOULD HAVE LIKED TO BE ABLE TO ADD SECTIONS IN THE TEMPLATE BUT OTHERWIS EIT WAS GREAT - VERY SIMPLE TO USE

Mama Bamboo
United Kingdom
Over 1 year using the app
January 24, 2021

I used this app to design an advert for my customers. It is very easy to put together for someone who is not a designer.

Digi Pharm Store
South Africa
Over 1 year using the app
September 1, 2020

This is the easiest way to email your customers. So many templates to choose from and very easy to modify and change details to suite your needs. Love it and will continue to use it.

LoraLeeArtist
United States
Over 1 year using the app
December 17, 2020

Super easy to use and it can read the discount code you create and provide a template with it for most holidays. However, it could be better if it can create with coding or cooperate with Stripo email that offers thousands of beautiful templates for you to integrate with main email sender service tool.

Bonsenkitchen
United States
Over 1 year using the app
September 1, 2020

I love how easy is it to use. Simply format. Simple to learn on your own. I my favorite thing is how it easily and automatically links with products in my store. What I don't like is the limited functions like I can't copy and paste small pics or emojis in the body of the text. It doesn't have the bells and whistles of expensive paid ecommerce email marketing apps, but the ease of it is valuable to me.

KOI Gourmet Skincare
United States
Over 1 year using the app
June 21, 2023

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

NAKED Record Club
France
About 1 year using the app
Shopify replied June 27, 2023

Hi Rachel. Thank you for taking the time to leave your feedback, we truly appreciate it. I'm sorry to hear that your experience with the app, and this all sounds incredibly frustrating. I'd love to reach out and discuss your case further with you to figure out what's going on, as we do support the ability to mark customers as subscribed to email marketing through CSV import. I've reviewed your previous history with the support team to get up to speed, and if you're open to it would love to talk further about your experience. I'll reach out via email! - Clare, Shopify Email PM

October 19, 2020

So far so good! I like that I can do everything in one place without having to purchase or download something else.

The Burgundy Barnyard
United States
Over 1 year using the app