Shopify Email

Unfortunately I believed Shopify's marketing and thought this was a great free (or certainly very cheap) alternative to mailchimp, omnisend etc. It's not. It was clearly programmed on the fly and it is totally unsuitable for a modern store which uses multichannel marketing or sales. Online instructions are useless and most support people do not understand this app.
The BIGGEST problem is that you can only send emails to customers who have subscribed on the Shopify store. You can import customers from other email marketing databases (or your old Shopify store which you replaced with a new one) but Shopify email wont let you send emails to them because they didn't subscribe on this exact store. No doubt they will blame GDPR rules but everything I did was in compliance. In reality they probably cant be bothered to build something decent (which is a massive shame because I would have paid for it!).
I have just wasted a full 2 weeks moving from Omnisend to Shopify email. When emails wouldn't send Shopify blamed bouncebacks so I spent money and time cleaning a pretty clean database, then they blamed something else. Eventually someone actually understood the product, took a proper look at the screenshots I sent and told me the truth. It took 2 weeks during which time I launched a new product and didn't fully market it. Now I will have to subscribe with Omnisend again. Shopify could not care less.
Don't go near this product with a long barge pole if you are used to using a quality email marketing platform.
I don't know about you but the Shopify of old where they cared about their customers and couldn't wait to understand and meet customer requirements seems a very long time ago.
A very disappointed Shopify usage who used to be one of their biggest fans
Rachel

I really enjoy using Shopify Email. Very easy to navigate and convenient. Will definitely be using this in the future. Thank you!

For a free app, this is simply wonderful. Has all the basic functions that I actually use, finding your way around initially takes only an hour or two.

i love it as it take about 5 minutes to put an email together because of the templates! 15 minutes if you want to change a lot of information butt for my business the templates on this app are good enough. 5Stars for sure

Application simple et efficace, parfait pour débuter une infolettre sans avoir à se casser la tête! :-)

excellent

On the initial age, it is good for learning purpose but if we get more option to customize our email, we are more happy

I couldn't find any word in the dictionary to describe my pleasure. I will recommend everybody I know to it.

Great and easy process to create email , Shopify for creating this process and easy way to navigate.

Doesn't support RTL languages. They told me they will develop it at future. I hope sor.......................