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Connect with customers and build lasting relationships with email built for commerce, by Shopify.
Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.
- Send branded emails to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- AI-generated email subject lines, body copy, and optimized send times
- Encourage customers to buy products directly from your emails.
- Track results like click-through rates, products added to cart, and purchases.
- Highlights
- Popular with businesses in United States
- Use directly in Shopify admin
Languages
English, Chinese (Simplified), French, Dutch, German, Italian, Japanese, Portuguese (Brazil), Spanish, Chinese (Traditional), Czech, Danish, Finnish, Korean, Norwegian, Polish, Portuguese (Portugal), Swedish, Thai, Turkish, and Vietnamese
Works with
- Shopify Flow
- Shopify Forms
Categories
Campaign types
Pricing
Free
Free to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
All charges are billed in USD.
Reviews (2,273)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants appreciate this app for its seamless integration with Shopify, enhancing marketing by boosting engagement and conversions. It features user-friendly tools like customizable templates and automation, easing routine communications. The built-in analytics and smooth performance are also highlighted, with robust support noted, especially when switching from platforms like Mailchimp or Klaviyo. The free tier is valued for providing substantial email marketing tools while keeping costs low.
So happy to move from Mailchimp.
This has a lot of the features we want and we have peace of mind that Shopify is behind this, with its great support. We got excellent and speedy help from Shopify support about migrating our customer data and the tags that we created in Mailchimp. Everything went very smoothly.
The amount of emails we send also means we are still in the free bracket, which is great, as it was starting to cost us a lot with Mailchimp, and we didn't want to make a costly mistake going to a competitor, only to find out that it was terrible as well. Shopify email made it easy for us to switch.
It could do with some more analytics, but its good value and those would be nice to haves.
Great to be able to make automations as long and as complex as we want. Mailchimp asked for more money for every little feature. Mailchimp support was also non-existent.
Only thing we would want to have right now is to be able to set an email sender alias which is different from the store name.
I wish Shopify Email offered a template specifically for sharing blog posts. While the "Newsletter" template works great for monthly updates, I would love a nurturing email template for weekly value-based content. Since Shopify emphasizes blogging and has a great blog integration, why not include a dedicated email template for sharing blog posts and similar content?
I've been pretty happy with Shopify Email as an alternative to more expensive options. I'm trying to make more use of email marketing in general, and currently send very few, but overall it's been very easy to use the templates and tools provided.
Support
App support provided by Shopify.
Get supportResources
Launched
April 14, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner, content providers
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
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Content providers
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, marketing, store analytics, Online Store, Shopify admin, other services
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Edit customers
Customer data
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View products
Products or collections
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View orders
All order details for the last 60 days
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View and Sync Discounts
Discount codes and promotions
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Edit marketing
Marketing events
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View store analytics
Analytics
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View your Online Store
Pages on your Online Store, checking for web cookies and conversion tracking pixels, Online Store pages, or theme
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Edit Shopify admin
Email sender configuration, files, legal policies, or Shopify Home
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View other services
Apps
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Edit other data
Brand settings, checkout settings, locales, price rules, or billing
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