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Connect with customers and build lasting relationships with email built for commerce, by Shopify.
Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.
- Send branded emails to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- AI-generated email subject lines, body copy, and optimized send times
- Encourage customers to buy products directly from your emails.
- Track results like click-through rates, products added to cart, and purchases.
- Highlights
- Popular with businesses in United States
- Use directly in Shopify admin
Languages
English, Chinese (Simplified), French, Dutch, German, Italian, Japanese, Portuguese (Brazil), Spanish, Chinese (Traditional), Czech, Danish, Finnish, Korean, Norwegian, Polish, Portuguese (Portugal), Swedish, Thai, Turkish, and Vietnamese
Works with
Shopify Flow, Shopify FormsCategories
Campaign types
Pricing
Free
Free to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
All charges are billed in USD.
Reviews (2,068)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants appreciate this app for its user-friendly interface and seamless Shopify integration, making it ideal for those with minimal technical skills. They value the customizable email templates and the free tier that allows up to 10,000 emails per month. The built-in analytics are also a highlight, helping track and optimize email campaign effectiveness. It's especially beneficial for solo entrepreneurs and beginners in email marketing.
I've been using this after switch from Klaviyo and like it so much better. All my "stuff" in one place. Create your colors/templates and go from there. Email program is robust and fairly intuitive. Make sure to have your DMARC aligned with Shopify to prevent issues. I still think Shopify could add more features such as showing what individual recipients opened, clicked on, etc. That is a feature I would like to see. Might be there and I'm missing it. Overall, happy right now.
Beautiful, Easy to use.. 10 STARS!
After Struggling and Cursing my way through an entire year with Klaviyo I was to the point I was NOT ever going to send another email again. I teach people how to make things pretty & I sell things to make things pretty.. So have an interface that had terrible templates that were so ugly ( Klaviyo) that took HOURS to customize and code. It is a breath of fresh air to use Shopify's emails.
It is SIMPLE.. if you are looking for all the bells and whistles this might not be for you. But after a year of having every metric under the Sun, not being able to use them.. and then finding 1/2 the sales that were being captured in the 'email metrix' were actual not really coming from email.. this is for me.
If you are someone looking for an EASY, streamline email option, this is it. If you are a Solo human like I am .. doing it all.. this probably is perfect for you.
If you HATE Klaviyo because you found it HARD to use & ugly .. this is ALSO for you!!!
"A Game-Changer for Email Marketing on Shopify!"
⭐️⭐️⭐️⭐️⭐️
The Shopify Email App is an absolute must-have for anyone looking to streamline their email marketing directly within Shopify. It’s user-friendly, intuitive, and has all the essential tools to create engaging, professional-looking emails that represent your brand beautifully. I love the customization options – from templates that perfectly fit my store's style to easy personalization with dynamic fields, it makes connecting with customers seamless and efficient.
The built-in analytics are fantastic for tracking performance and adjusting campaigns, and the integration with Shopify means my products, customer segments, and purchase history are all right at my fingertips. Plus, it's affordable and scales as my business grows.
Overall, the Shopify Email App has truly elevated my email marketing efforts, helping me increase engagement and conversions while saving time. Highly recommended!
Support
Shopify can answer any questions you have about Shopify Email.
Resources
Launched
April 14, 2020
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy.
View personal data:
Customers, store owner, content providers
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
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Content providers
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, marketing, store analytics, Online Store, Shopify admin, other services
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Edit customers
Customer data
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View products
Products or collections
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View orders
All order details for the last 60 days
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View and Sync Discounts
Discount codes and promotions
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Edit marketing
Marketing events
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View store analytics
Analytics
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View your Online Store
Pages on your Online Store, checking for web cookies and conversion tracking pixels, Online Store pages, or theme
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Edit Shopify admin
Email sender configuration, files, legal policies, or Shopify Home
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View other services
Apps
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Edit other data
Brand settings, checkout settings, locales, price rules, or billing
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