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Shopify Email

Email marketing made for commerce

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Easily design emails

Create branded emails in minutes with our drag-and-drop editor, and get all the customizations you need to make your brand shine.

No coding experience required

Anyone can be an email expert with our pre-built templates that showcase products, prices, and more, directly from your store.

Manage campaigns in Shopify

Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

App details

Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers directly from the Shopify Admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. Each template has illustrations for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own.
  • Personalize your subject line, preview, and body text with customers' information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule to send an email at a desired time.
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and connect with customers at the right moment based on their customer journey.
  • Track results, including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup, if you purchase your domain on Shopify.

Launch date

Fits seamlessly into

  • Shopify Flow
Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers directly from the Shopify Admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. Each template has illustrations for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout, and more to make it your own.
  • Personalize your subject line, preview, and body text with customers' information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule to send an email at a desired time.
  • Add express checkout buttons to let customers buy products directly from your emails with just a few clicks.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and connect with customers at the right moment based on their customer journey.
  • Track results, including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup, if you purchase your domain on Shopify.

Launch date

Fits seamlessly into

  • Shopify Flow

Pricing

Free to install

The first 10,000 manual or automated emails each month are free. Then, it's $1 USD for every 1,000 emails you send.

Reviews

4.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 66% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 7% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • JNJ Apparel Campus

    Location United States

    Great app! Suggested additions based on what other apps offer that would put it at 5*: * Email multiple segments at once * Add custom data fields * Email customers based on the collection that they purchase from without doing a bunch of work arounds * Search and select segments in the search bar when choosing which collection to send to / sort the drop down list of segments by A-Z rather than the order in which they're created * See individual recipients' email receipt/open history

  • Ghidini 1849

    Location Italy
    Time spent using app 9 months

    Shopify has gone multilingual since almost 2 years now, it is absolutely a shame that this app does still not support multilingual features.
    You can use a conditional if based on the customer locale, yes, but all the link go to the main language and there is no way to add /fr or /it to the links of products, discounts, website ecc. regarding all the automated sections.
    Come on, fix it guys. We are not able to use the new checkout and cart emails without multilingual features.

  • Titan Pop Culture

    Location Australia
    Time spent using app Over 1 year

    Worst email app on the store, only thing it's got going for it is that it's cheap & can do flows but tbh it needs to be cheap now that shopify is taking fee's from all 3rd party transactions including buy now pay later services which already take too much. Moving the abandoned cart emails into this app while it is so half baked has me angry, I had an awesome template but now it's gone as you guys are forcing us to use this. I can't make anywhere near as good of an email in this app as I could using OrderlyEmails: Email Templates and just pasting the code into shopify. This app can't even size images properly, recommend products or display dynamic discount codes to draw a customer back. Such a lack of customization, lack of social networks you can list in your footer. The footer is just plain terrible tbh. Stop rolling this out until it's actually a good app!

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