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Shopify Email

Email marketing made for commerce

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

  • Speed tested: no impact to your online store

Key values section

Easily design emails

Create beautifully branded emails in minutes with our drag-and-drop editor and all the customization you need to make your brand shine.

No coding experience required

Anyone can be an email expert with our pre-built templates that showcase products, prices, and more, directly from your store.

Manage campaigns in Shopify

Create, send, and track campaigns, all from within Shopify—the platform you trust to run and grow your business.

App details

Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout and more to make it your own.
  • Personalize your subject line, preview and body text with customers information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule an email to send at a desired time.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
  • Track results including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup if you purchase your domain on Shopify.

Get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Launch date

Fits seamlessly into

  • Shopify Flow
Shopify Email

Shopify Email

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

With Shopify Email you can:

  • Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
  • Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
  • Easily customize an email by editing text, buttons, images, layout and more to make it your own.
  • Personalize your subject line, preview and body text with customers information for a more engaging experience.
  • Duplicate previous emails to keep your content consistent.
  • Be more flexible. Schedule an email to send at a desired time.
  • Import customer lists into Shopify.
  • Segment emails to ensure the right message gets to the right person.
  • Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
  • Track results including open and click-through rates, products added to carts, and purchases.
  • Send emails from your domain with little setup if you purchase your domain on Shopify.

Get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Launch date

Fits seamlessly into

  • Shopify Flow

Pricing

Free to install

The first 10,000 manual or automated emails per month are free. Then, it is $1 USD for every 1,000 emails you send.

Reviews

4.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 18% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 6% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • 527 Photo

    Location United States
    Time spent using app 4 months

    Overall, this app is not good. My biggest complaint is that it takes hours to send an email to our 1600 customers. This is a problem when we launch a subscriber exclusive sale with limited stock quantities. Not all customers get the email at the same time. Also, the layout is very basic looking and the app doesn't offer a sticky popup tab to entice shoppers to join the list throughout their shopping journey. Automations, reports, and editor are all in different locations in the admin dashboard making it confusing and the abandon cart automation is not even sending. I do like that I can link products easily but that's about it.

  • Big Game Lures Hawaii

    Location United States
    Time spent using app About 2 months

    Terrible waste of my time!! Nearly impossible to edit! I have lots edits over and over. Why offer such a substandard product??? The editing screen does not even fit on my screen window (Macbook). Avoid at all costs! Going back to Klaviyo. You get what you pay for (minus loss of time).

    Developer reply
    August 11, 2022

    Hi, there. Thanks for taking the time to leave a review for Shopify Email. We're sorry to hear that you haven't been happy with your experience using the app so far. In regards to the editing screen fitting on your macbook, it may be worthwhile to adjust the screen zoom while editing if viewing the entirety of the template is required. The editing screen allows for quick and easy scrolling through different sections of the email to ensure that nothing is added to a spot where it shouldn't be. You also have the opportunity to preview your email to correct any mistakes after editing. If you'd like to share some additional feedback with us, please consider reaching out to our Live Support Team using this link: https://bit.ly/2AWw5VA. - Imogen, Shopify Support

  • Arktis Store

    Location United Kingdom
    Time spent using app 6 months

    Needs a serious overhaul to be useful. Missing so many basic features. e.g.
    - Adjustable padding/ margins
    - Menu for header
    - Custom widths
    - More than 2 columns
    - Proper footer customisation On the plus side, it is cheap to use.

    Developer reply
    July 30, 2022

    Thank you so much for taking the time and sharing this feedback with us. We understand that you'd like to see more features, such as adjustable padding or margins, custom widths, more columns, and footer customizations, with Shopify Email and we'd be happy to share your suggestions with our development team for considerations in future releases.

    That being said, if you need something with more customization features in the meantime, then we'd recommend taking a look at Klaviyo: Email Marketing & SMS (https://bit.ly/2XGCbmk) or Omnisend Email Marketing & SMS (https://bit.ly/3OR7gdP). Cheers! -Elias, Shopify Support

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