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Connect with customers and build lasting relationships with email built for commerce, by Shopify.
Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.
- Send branded emails to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- AI-generated email subject lines, body copy, and optimized send times
- Encourage customers to buy products directly from your emails.
- Track results like click-through rates, products added to cart, and purchases.
- Highlights
- Popular with businesses in United States
- Use directly in Shopify admin
Campaign types
Managing campaigns
Launched
April 14, 2020
Languages
English, Chinese (Simplified), French, Dutch, German, Italian, Japanese, Portuguese (Brazil), Spanish, Chinese (Traditional), Czech, Danish, Finnish, Korean, Norwegian, Polish, Portuguese (Portugal), Swedish, Thai, Turkish, and Vietnamese
Categories
Works with
Shopify Flow, Shopify FormsPricing
Free to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
Free to install
Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month.
All charges are billed in USD.
Reviews (1,563)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants appreciate this app for its user-friendly interface, cost-effectiveness, and seamless integration with stores. It's praised for its basic customizable templates, valuable analytics, and mass emailing features. However, some merchants report issues with email delivery and desire more advanced features like adding videos or GIFs to emails. Despite these concerns, its affordability and simplicity make it a favored choice.
It shows personalization as {last name} literally. What a ridiculous function
Hi, there! Thank you for your review. Where it shows {last name} should be pulling in the relevant last name. If it's not doing this we would need to look into this with you in more detail in order to assist further. Please contact our support team through the Help Center here (https://shopify.link/vRnL) for more help. This guide on creating email marketing campaigns using Shopify Email (https://shopify.link/2ZpN) and this guide on adding custom Liquid to Shopify Email campaigns (https://shopify.link/7AKV) can help in the meantime as well. -Erin, Shopify Support
It's good, and I'm glad to have an integrated mail app. I used to use Constant Contact, and there were features that I would love to see added to Shopify mail that would make it closer to that kind of app. But I'm quite happy to not have to pay Constant Contact, and I'm willing to put up with slightly less functionality but better integration and ease of use.
Everything was ok for a number of years, but Shopify has decided that we do not need to see open rates on any of the campaigns that have 100% delivery.
I mean: every other email provider shows open rates, etc, but Shopify's programmers, decided they see things differently and removed these report stats.
Thank you for your review. Campaign analytics reports can be accessed from the *Campaign Summary > View Report* section through Shopify Email's marketing tab. Read more about this here: https://shopify.link/j6rb. -Olivia, Shopify Support
Support
Shopify can answer any questions you have about Shopify Email.
Resources
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy.
View personal data:
Customers, store owner, content providers
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
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Content providers
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, marketing, Online Store, Shopify admin, other services
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Edit customers
Customer data
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View products
Products or collections
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View orders
All order details for the last 60 days
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View and Sync Discounts
Discount codes and promotions
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Edit marketing
Marketing events
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View your Online Store
Pages on your Online Store, checking for web cookies and conversion tracking pixels, Online Store pages, or theme
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Edit Shopify admin
Email sender configuration, files, legal policies, or Shopify Home
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View other services
Apps
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Edit other data
Brand settings, checkout settings, locales, price rules, or billing