Shopify Forms

Shopify Forms

Pricing
Free
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
4.2 (406)
Developer
Shopify

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. more
  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Works with

  • Shopify Email

Reviews (406)

Overall rating
4.2
Counts per rating level
  • 59% of ratings are 5 stars
  • 14% of ratings are 4 stars
  • 10% of ratings are 3 stars
  • 7% of ratings are 2 stars
  • 9% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and easy setup, highlighting its seamless integration with Shopify and customization options, including custom meta fields and Shopify Flow integration. It supports various form types like pop-up and in-line, enhancing email collection and lead generation. Noted for its reliability and speed, the app is also free, making it ideal for small businesses or startups.

October 9, 2025

Never like leaving bad reviews, but have to in this case. The limitations in styling and data collection pretty much render this absolutely useless, at least for in-line forms.

If you want to create an obtrusive pop-up form or quick offer it might be ok, but for anything with any level of branding, its a big fat nope! Really disappointing, but it seems to fit Shopify's model of forcing paying customers to pay for yet another third-party app :/

Aesoterik
United Kingdom
Over 2 years using the app
September 7, 2025

Forms has been pretty straightforward to use. It has been fun working to figure out how to run an automation using the metafields, especially when I get it to work! Overall, I am enjoying this app and its simplicity!
Would recommend.

Ignitely
United States
7 days using the app
August 26, 2025

It's easy enough to create a form, but the limited customization options make this app basically useless for anyone who cares about their store design. You can't even add custom CSS via the theme editor since the form is sequestered behind a shadow dom.

Zenex International
United States
7 months using the app

Support

App support provided by Shopify.

Get support

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Launched

November 1, 2022

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, discounts, marketing, store analytics, Online Store, Shopify admin

  • Edit customers

    Customer data

  • View and Sync Discounts

    Discount codes and promotions

  • View marketing

    Marketing events

  • View store analytics

    Analytics

  • Edit your Online Store

    Pages on your Online Store, metaobject definitions, metaobjects, checking for web cookies and conversion tracking pixels, or theme

  • Edit Shopify admin

    Files

  • View other data

    Brand settings, checkout settings, or locales

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