Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.7 (5977 reviews)

Pricing: Free to install
Rating: 4.7 (5,977)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Collect and display product reviews, build trust & make sales using social proof

Highlights: Popular with businesses in United States; Works with the latest themes

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
LoyaltyLion
Loox

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

500 emails/mo & up to 60 global SMS
Professional Email Templates
Popups & Signup Forms
Pre-built Workflows & Automations
24/7 Live Support

STANDARD

$16 / month

Reach up to 500 contacts (unlimited list size). Upgrade as you grow.

Includes EVERYTHING in Free
6,000 emails/mo & up to 60 Global SMS
1,000 published reviews
Customer Success Manager from $400/month

PRO

$59 / month

Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Standard
Unlimited Emails + Free Global SMS
Unlimited published reviews
Customer Success Manager from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (5,977)

Overall rating

4.7

Counts per rating level

90% of ratings are 5 stars
5.4K
5% of ratings are 4 stars
293
1% of ratings are 3 stars
48
1% of ratings are 2 stars
43
4% of ratings are 1 stars
215

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this app for its cost-effectiveness and comprehensive free plan, ideal for startups. It features a user-friendly interface with customizable email flows, review app integrations, and SMS marketing tools that enhance marketing efforts. The seamless Shopify integration and reliable performance simplify campaign management. Customer support is also highlighted for its responsiveness and effectiveness in providing personalized assistance and resolving issues quickly.

February 4, 2025

Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS.

Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive.

We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.

SoundAssured

United States

Over 5 years using the app

Omnisend replied February 6, 2025

Thank you for taking the time to share your feedback. We understand how important pricing transparency and fairness are when choosing an email marketing platform, and we appreciate the opportunity to clarify.

To address your concern, Omnisend bills for both subscribers and non-subscribers but not for unsubscribed contacts. Non-subscribers are individuals who have interacted with your store — whether through making a purchase, abandoning a cart, or creating an account — but have never subscribed to marketing communications. While you can't send promotional emails to them, they remain eligible for most automated messages that help drive engagement and revenue.

We truly value your business, which is why our billing team has already reviewed your account and suggested a more customized plan tailored to your needs. Additionally, our senior support specialists have provided further insights into our pricing options to find a solution that works best for you. If you’d like to continue the conversation, we’d be happy to explore additional ways to support your goals.

We appreciate the time you’ve spent with Omnisend and hope to find a pricing solution that works for you.

February 11, 2025

This is what I call customer service at its best, EXCELLENT Support via chat app with Didem. She helped me solve a problem with ease. She explained and guided me through the whole process in no time.

Mopani

South Africa

Over 4 years using the app

Omnisend replied February 13, 2025

This is exactly what we strive for — helpful, clear, and speedy support! Didem will be so happy to hear she made a difference. Thanks for sharing your experience — we truly appreciate it!

February 14, 2025

I've used them all. Omnisend is the winner...

So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with.

Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded.

Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time.

Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends...

And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow.

We have always worked it out, together!

So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind.

I cannot recommend them enough!

Andy okay

Sweden

Over 4 years using the app

Omnisend replied February 18, 2025

Now this is a review that deserves a standing ovation! 👏 We’re beyond thrilled to hear that, after trying them all, Omnisend has earned the top spot on your list. Pricing and tech are important (and we’re glad those hit the mark too!), but what truly makes us smile is knowing that our support team has been there for you every step of the way.
And trust us, we have no plans to drop the ball — we’re in this for the long haul! Thanks for such a thoughtful and amazing review. It means the world to us!