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Wholesale Pricing by Supple

Wholesale Pricing by Supple

Developed by SuppleApps

118 reviews
Price: $24.00 / month Free Trial: 7 days More info
  • Offer Discounts to selected customers, collections and individual products in the same shop as retail, without duplicating variants
  • Multiple Pricing Levels and Minimums e.g. Gold customers get 10% Off Shirts (each product minimum 12), and 20% Off Accessories (each product minimum 6)
  • The only solution Compatible with Shopify Sales Channels & 3rd party Inventory Management (see reviews)

☞ Click here to see a demo

How to work with Wholesalers

  1. wholesalers create a regular customer account

  2. they email you to approve their account as a wholesale account (including optional business info that you require)

  3. you tag that customer with "Wholesale" (or any tag that you created discounts for)

  4. approved wholesalers can login, browse the store & purchase at wholesale pricing

Create multiple, flexible discount rules, or import custom fixed prices per product variant

Discounts are applicable only to signed in, tagged customers (examples: wholesalers, premium or gold members).
Unlike other apps, Wholesale prices are not shown in public anywhere, including Google Shopping Feeds and all Shopify Channels (e.g. Pinterest, Buy Buttons...)

By default, discounts are computed based on 'Compare at' price (Suggested retail price, MSRP) when it is set, otherwise on Price. For example, say an item costs $100, and Wholesalers have a 50% discount.
At some point you put the item on sale at $70, while leaving the Compare at price to $100. Regular customers will pay $70, and Wholesalers will pay $50.
If the item is on sale at $40, then everybody will pay $40 for it. You can change the base price to sale Price field in Settings.

Multiple customer pricing levels, each customer type having different discounts, work fine.

100% Compatible with all inventory apps (unlike all other apps)

As we don't duplicate product variants like other apps, we avoid issues like out-of-sync inventory, pausing before making product updates or having wholesale prices show in Google feeds.

See reviews for more feedback from merchants like you, e.g.
"Have really enjoyed the fact that it doesn't create variants for each product discount. This has re-enabled us to use Shopify's inventory management feature (previously impossible with other solutions)."

How to organize wholesale or member discounts?

There are 3 strategies you could apply to organize discounts for various customer types.

Strategy 1: Discount existing collections

Create various discount rules for the same customer tag, e.g.

  • "wholesale" customers get 40% Off Shirts and Beanies

  • "wholesale" customers get 50% Off Jerseys

  • "VIP" customers get 15% Off Shirts and Beanies

  • "VIP" customers get 20% Off Jerseys

Strategy 2: Set fixed, custom prices for each product variant

Simply set desired prices for each customer type in a spreadsheet, and import those in the app.

First, add some default discount rules (e.g. "wholesale" customers get 30% Off everything), which apply unless a product has specific prices set.

Then go to Bulk Import Prices and download a CSV file where you can put your own custom prices for each variant.

Note: while this feature is available even in the Basic subscription plan, it requires a $99 one-time fee to setup.

Strategy 3: Create hidden collections to organize discounts depending on margins

Tag each product depending on the margin, or the % Off discount you'd like to have for that product. e.g.

  • tag shirt A with tag "margin32"

  • tag shirt B with tag "margin40"

  • tag shirt C with tag "margin45"

  • tag Jersey D with tag "margin32" (yes, it could be same as shirt A)

  • tag Jersey E with tag "margin47"

Next, create automatic hidden collections, e.g. margin32 for products tagged "margin32". These collections are always hidden from all customers, including wholesalers.

Next, create discount rules for the hidden collections, e.g. "wholesale" customers get 32% Off margin32 collection

While browsing the Shirts collection, a wholesaler will see various discounts on each product.

Selected customers get appropriate discounts

Only approved Wholesalers (customers that you tagged) see discounted prices as they browse the shop.

Non-applicable customers (e.g. not signed in, or not tagged) see only regular prices.

Offer Net15/Net30 payment terms to selected customers

net15/net30 payment terms allows selected customers (tagged with net30 tag) to create an unpaid order directly from the cart. ($99 one-time setup fee)

In cart, net30 customers will see an option to Choose a Shipping Address and "Checkout with Net30 Payment" (you can edit label and terms text)
Order will be created directly with wholesale prices (no discount code), and the optional Extra fees/Shipping that can be set in app also apply. There are no shipping fees or taxes added.

The order is created in your Shopify admin, with exact wholesale prices for each line item (no discount code).
Orders will be tagged with 'net30' and the customer wholesale tag. They are also with Unpaid initial status. You can search for tagged orders and Save search as a tab

There are no variable shipping rates charged, only the optional fixed Extra fees/Shipping that can be set in app will apply.
Also, net30 orders will have zero tax. If your country requires collecting tax on those orders, please compute appropriate tax and add it to the total that you require from customers (as the payment is handled manually anyway).

You will have to followup with the customer to collect payment, including potential variable shipping fees or taxes.

Tax exemption

In some countries, retailers and resellers don’t pay sales tax on wholesale purchases.

To enable tax exemption for desired customers, go to Customers section and edit customer Overview.

Require minimums to get discount

For each customer group, you can require a minimum order value or quantity in order to get the discount.

Advanced feature: require Minimum Order Quantity per collection (requires a one-time fee to activate).

Orders with less than minimum are allowed, but paid at regular, full price.

Volume Discounts

Offer additional discounts for large orders (requires a one-time fee to activate).

Volume Discount Types

  • Discounted cart total amount

  • Cart total quantity

  • A product quantity

Easily recognize Wholesale orders

Give staff a "heads up" that an order was a wholesale or membership order, by looking at the appropriate order group.

Comparison between Membership and Wholesale apps

Set & Forget

Unlike other apps, there's no need to "pause" rules and wait before and after you update prices, or when you export or import products.
Product price changes are instant.
Newly added products take up to 1 day to be eligible for wholesale discounts.

One shop, Zero hassles.

Our innovative approach relies on built-in Shopify features: discount codes, tax management.
There is no duplication of products or variants, which would have implied more work to manage inventory, fulfillment, or hide discounted variants from 3rd party shops (e.g. Facebook store or Google shopping).

When the app is setup, we create many discount codes for various amounts: every $0.10 up to $100, and every $1 up to $2,000 by default (let us know if you need more). To be easily recognizable, all are prefixed with "saWholesale".

The discounted subtotal needs to be rounded to Original cart subtotal minus Wholesale discount, in order to match one of the existing discount codes.
If the discounted subtotal is smaller than $100, rounding is to nearest $0.10.
When larger than $100, rounding is to nearest $1. Both roundings are always in customer's favor. The maximum rounding is at most 0.99 for entire order.

In cart, app computes applicable discounts and automatically applies appropriate discount code. The app also fills in order notes field with prices for each item, for customer's reference. Detailed pricing notes are visible both in customer's My Account, and in your Admin.

Shopify POS seamless integration

To start using Wholesale on POS

  • create at least a discount rule for a chosen customer tag, in Wholesale app

  • click Synchronize products

  • tag customer(s) in Shopify Admin

  • add an existing, tagged customer to POS cart

  • choose Apply Wholesale Discounts from cart "..." menu at top-right

Custom functionality available on demand

Need custom functionality for your wholesalers or members? For example...

  • show some pages, collections or products only to wholesalers

  • hide some products from wholesalers / members

  • display some navigation menu items only to wholesalers

  • hide prices for customers which aren't signed in

We can fulfill your needs with custom theme coding. Tell us more at support@suppleApps.com and get a free quote for our development services. With one-time custom development fees, you avoid high priced monthly subscriptions.

Comparison between Membership and Wholesale apps


  • Up to 300 monthly wholesale orders: $24 /mo

  • Up to 700 monthly wholesale orders: $49 /mo

  • Unlimited orders: $99 /mo

Setting up first theme: free

Setting up additional themes: $25

Net15/Net30 payment terms: $99 (one-time)

Advanced Minimums, i.e. MOQs per product per collection: $99 (one-time)

Volume Discounts: $99 (one-time)

Custom prices for each product and variant, bulk import: $99 (one-time)


How do I work with Wholesalers?

Wholesalers are regular customer accounts on your shop, tagged with the tag that you chose in Wholesale app (letters are case sensitive).

Create a Wholesale page, which explains how potential wholesalers can work with you. Add it to your site navigation.
Click here to see an example

After you review their info, find their customer record in your Customers section, and tag it with the tag that you chose in Wholesale app (use exactly the same case)

To enable tax exemption for desired customers, go to Customers section and edit customer Overview.

How to organize wholesale or member discounts?

Click here to see a detailed answer

What do I have to do to hide wholesale prices from Google Shopping feeds, Facebook shops, Pinterest?

Nothing, they just work. Instead of creating duplicated variants or products, this app relies on Shopify Discount codes, which are applied during checkout, avoiding issues created by duplicate variants.

Does this app work with other pricing apps, such as Sale Rack or Power Tools Pricing Policy?

Yes! As we don't create variants or duplicate products, there are no extra updates required.
Any price changes reflect instantly on Wholesale or Membership prices.

Can I offer different shipping rates for wholesalers only?

No, sorry. Wholesalers go through the regular checkout process, and Shopify doesn't support different rates for different customer groups. It would be best to factor shipping costs into the discounts you're setting up.

What we can do is to charge a fixed extra fee (e.g. shipping) for each wholesale order. Please see Extra fees on the right inside the Wholesale app.

Other alternatives:

  • if you have free shipping for regular customers, we recommend to slightly decrease your wholesale discounts, so that shipping costs would be covered by product purchases.

  • create a paid shipping rate for orders larger than an amount that regular customers won't reach, e.g. $300.

Can I offer different payment terms wholesalers only? e.g. net 15, net 30

Yes (for a $99 setup fee -- please send via PayPal to support@suppleapps.com). In cart, net30 customers will see an option to Choose a Shipping Address and Checkout with Net30 Payment.

Order will be created directly with wholesale prices (no discount code), and the optional Extra fees/Shipping that can be set in app also apply.

You will have to followup with the customer to collect payment, including potential variable shipping fees.

Can I offer promos to Wholesalers, considering only one discount code can be used?

Yes. Temporary higher discounts can be easily enabled by adding a new discount rule, selecting promo collections and a higher discount percentage.
When promo period is complete, just disable the promo rule and click Synchronize.

If a product is in multiple collections with different discounts, by default the largest discount applies (you can change in Settings).

Can customers abuse discount codes?

A wholesaler could add many products to cart, start checkout, see the discount code for $500, go back to shop, remove some products and use the $500 discount code.
That being said, every placed order is checked by the app. If a larger discount code is used than the applicable one, you will get a warning email with order details, to double-check and possibly cancel the order.

Getting a warning email doesn't necesarily mean the customer intended a fraud.
Possible causes for inappropriate discounts being used include

Wholesale Pricing by Supple reviews (118)


Wholesale is a big part of our business so the wholesale app simply must function well and support must be top level.
After using this app for some time now I can tell you that this app does everything it says it will and the support we have received from Marius has been absolutely amazing. We have needed to contact Marius a couple times to tweak some things a little and he has always responded very quickly and sorted stuff out immediately. No fuss, he just did the job fast and did it right, every time.


What a great APP. And what great service!! We've worked with Supple for other APPs in our stores and they've always gone above and beyond to give us what we need. When our new client needed a wholesaler/dealer APP, we were pleased to see Supple had one in their products. Click. Buy. Installed. 30 minutes later, 1000 individual products tagged and ready for Dealer/Wholesale purchase. Whether you have 1 dealer or 1000, this is your APP. And for other powerful APPs, Supple is your partner. Thank you Supple! - Pro Sites


A pleasure to work with...
They respond almost immediately and they deliver results
I wish we would have found them sooner!


A very well structured app. Marius' responses are really fast - really pleased with the app and the support.


These guys are really amazing. We used another app for wholesale pricing that didn't really work out for our website. They sent me clear instructions how to start the setup process after installation, then removed the previous app and finished everything by the next day. They solved my problems in a short time, reacted fast to my e-mails so I'm a really satisfied client.


Great app, and FABULOUS customer support!


This app sounded great, but is full of bugs and hardly usable. For me, it was a total waist of money.


It's a really easy app to use, has made out checkout process easy for our wholesale customers. And the customer service has been beyond helpful!


The app works fantastically. The auto-generated discount codes work quite well and offer great flexibility over variant price alternative apps - it also works really well for our store as we use the one shopfront to sell our stock locally and overseas and this app allows us to discount our products based on customer tags - meaning we can "discount" to remove 10% GST/tax Australian customers have to pay for our overseas customers. Also since we use a live/dynamic currency converted to show prices based on location - using discount codes as opposed to variant prices also means we have greated flexibility - don't have to run 2 or more different stores and manually manage inventory levels between the 2 with the same stock!
The customer service is great - very quick, efficient and professional. I can highly recommended this app and Supple as a company to support your needs. Thanks again Supple!


We wanted to add wholesale to our shop online and dreading the process, but this app installation worked well and Marius has been terrific with adding tweaks and customizations as well as trouble shooting. Great support, can't wait to share it with our wholesale accounts.

$24.00 / month
7 days

Support & Sales

+4 072-627-4872
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