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Wholesale Pricing by Supple

Wholesale Pricing by Supple

Developed by SuppleApps

127 reviews
Price: $24.00 / month Free Trial: 7 days More info
  • Offer Discounts to selected customers, collections and individual products in the same shop as retail, without duplicating variants
  • Multiple Pricing Levels and Minimums e.g. Gold customers get 10% Off Shirts (each product minimum 12), and 20% Off Accessories (each product minimum 6)
  • The only solution Compatible with Shopify Sales Channels & 3rd party Inventory Management (see reviews)

☞ Click here to see a demo

How to work with Wholesalers

  1. wholesalers create a regular customer account

  2. they email you to approve their account as a wholesale account (including optional business info that you require)

  3. you tag that customer with "Wholesale" (or any tag that you created discounts for)

  4. approved wholesalers can login, browse the store & purchase at wholesale pricing

Create multiple, flexible discount rules, or import custom fixed prices per product variant

Discounts are applicable only to signed in, tagged customers (examples: wholesalers, premium or gold
members). Unlike other apps, Wholesale prices are not shown in public anywhere, including Google Shopping
Feeds and all Shopify Channels (e.g. Pinterest, Buy Buttons...)

By default, discounts are computed based on 'Compare at' price (Suggested retail price, MSRP) when it is
set, otherwise on Price. For example, say an item costs $100, and Wholesalers have a 50% discount. At some point you put the item on sale at $70, while leaving the Compare at price to $100. Regular customers
will pay $70, and Wholesalers will pay $50. If the item is on sale at $40, then everybody will pay
$40 for it. You can change the base price to sale Price field in Settings.

Multiple customer pricing levels, each customer type having different discounts, work fine.

100% Compatible with all inventory apps (unlike all other apps)

As we don't duplicate product variants like other apps, we avoid issues like out-of-sync inventory, pausing
before making product updates or having wholesale prices show in Google feeds.

See reviews for more feedback from merchants like you, e.g.
"Have really enjoyed the fact that it doesn't create variants for each product discount. This has re-enabled us to use Shopify's inventory management feature (previously impossible with other solutions)."

How to organize wholesale or member discounts?

Strategy 1: Discount existing collections

Create various discount rules for the same customer tag, e.g.

  • "wholesale" customers get 40% Off Shirts and Beanies

  • "wholesale" customers get 50% Off Jerseys

  • "VIP" customers get 15% Off Shirts and Beanies

  • "VIP" customers get 20% Off Jerseys

Strategy 2: Set fixed, custom prices for each product variant

Simply set desired prices for each customer type in a spreadsheet, and import those in the app.

First, add some default discount rules (e.g. "wholesale" customers get 0% Off everything), which apply
unless a product has specific prices set.

Then go to Bulk Import Prices and download a CSV file where you can put your own custom prices for each

Note: while this feature is available even in the Basic subscription plan, it requires a $99 one-time
fee to setup.

Selected customers get appropriate discounts

Only approved Wholesalers (customers that you tagged) see discounted prices as they browse the shop.

Non-applicable customers (e.g. not signed in, or not tagged) see only regular prices.

Offer Net15/Net30 payment terms to selected customers

net15/net30 payment terms allows selected customers (tagged with net30 tag) to create an unpaid order
directly from the cart. ($99 one-time setup fee)

In cart, net30 customers will see an option to Choose a Shipping Address and "Checkout with Net30 Payment"
(you can edit label and terms text) Order will be created directly with wholesale prices (no discount
code), and the optional Extra fees/Shipping that can be set in app also apply. There are no shipping
fees or taxes added.

The order is created in your Shopify admin, with exact wholesale prices for each line item (no discount
code). Orders will be tagged with 'net30' and the customer wholesale tag. They are also with Unpaid
initial status. You can search for tagged orders and Save search as a tab

There are no variable shipping rates charged, only the optional fixed Extra fees/Shipping that can be
set in app will apply. Also, net30 orders will have zero tax. If your country requires collecting
tax on those orders, please compute appropriate tax and add it to the total that you require from
customers (as the payment is handled manually anyway).

You will have to followup with the customer to collect payment, including potential variable shipping
fees or taxes.

Tax exemption

In some countries, retailers and resellers don’t pay sales tax on wholesale purchases.

To enable tax exemption for desired customers, go to Customers section and edit customer Overview.

Require minimums to get discount

For each customer group, you can require a minimum order value or quantity in order to get the discount.

Advanced feature: require Minimum Order Quantity per collection (requires a one-time fee to activate).

Orders with less than minimum are allowed, but paid at regular, full price.

Volume Discounts

Offer additional discounts for large orders (requires a one-time fee to activate).

Volume Discount Types

  • Discounted cart total amount

  • Cart total quantity

  • A product quantity

Easily recognize Wholesale orders

Give staff a "heads up" that an order was a wholesale or membership order, by looking at the appropriate
order group.

Comparison between Membership and Wholesale apps

Set & Forget

Unlike other apps, there's no need to "pause" rules and wait before and after you update prices, or when
you export or import products. Product price changes are instant. Newly added products take up
to 1 day to be eligible for wholesale discounts.

One shop, Zero hassles.

Our innovative approach relies on built-in Shopify features: discount codes, tax management. There is
no duplication of products or variants, which would have implied more work to manage inventory, fulfillment,
or hide discounted variants from 3rd party shops (e.g. Facebook store or Google shopping).

When the app is setup, we create many discount codes for various amounts: every $0.10 up to $100, and every
$1 up to $2,000 by default (let us know if you need more). To be easily recognizable, all are prefixed
with "saWholesale".

The discounted subtotal needs to be rounded to Original cart subtotal minus Wholesale discount, in order
to match one of the existing discount codes. If the discounted subtotal is smaller than $100, rounding
is to nearest $0.10. When larger than $100, rounding is to nearest $1. Both roundings are always in customer's
favor. The maximum rounding is at most 0.99 for entire order.

In cart, app computes applicable discounts and automatically applies appropriate discount code. The app also
fills in order notes field with prices for each item, for customer's reference. Detailed pricing notes
are visible both in customer's My Account, and in your Admin.

Shopify POS seamless integration

To start using Wholesale on POS

  • create at least a discount rule for a chosen customer tag, in Wholesale app

  • click Synchronize products

  • tag customer(s) in Shopify Admin

  • add an existing, tagged customer to POS cart

  • choose Apply Wholesale Discounts from cart "..." menu at top-right

Pricing & Add-ons

  • Up to 300 monthly wholesale orders: $24 /mo

  • Up to 700 monthly wholesale orders: $49 /mo

  • Unlimited orders: $99 /mo

Setting up first theme: free

Setting up additional themes: $25

Custom prices for each product and variant, bulk import: $99 (one-time)

Net15/Net30 payment terms: $99 (one-time)

Advanced Minimums, i.e. MOQs per product per collection: $99 (one-time)

Volume Discounts: $99 (one-time)

Quick Order form:
$40 (one-time)

Custom functionality available on demand

Need custom functionality for your wholesalers or members? For example...

  • show some pages, collections or products only to wholesalers

  • hide some products from wholesalers / members

  • display some navigation menu items only to wholesalers

  • hide prices for customers which aren't signed in

We can fulfill your needs with custom theme coding. Tell us more at support@suppleApps.com and get a free quote for our development services. With one-time
custom development fees, you avoid high priced monthly subscriptions.

Comparison between Membership and Wholesale apps


How do I work with Wholesalers?

Wholesalers are regular customer accounts on your shop, tagged with the tag that you chose in Wholesale app (letters are
case sensitive).

Create a Wholesale page, which explains how potential wholesalers can work with you. Add it to your site
Click here to see an example

After you review their info, find their customer record in your Customers section, and tag it with the tag
that you chose in Wholesale app (use exactly the same case)

To enable tax exemption for desired customers, go to Customers section and edit customer Overview.

How to organize wholesale or member discounts?

Click here to see a detailed answer

What do I have to do to hide wholesale prices from Google Shopping feeds, Facebook shops, Pinterest?

Nothing, they just work. Instead of creating duplicated variants or products, this app relies on Shopify
Discount codes, which are applied during checkout, avoiding issues created by duplicate variants.

Does this app work with other pricing apps, such as Sale Rack or Power Tools Pricing Policy?

Yes! As we don't create variants or duplicate products, there are no extra updates required. Any price changes reflect instantly
on Wholesale or Membership prices.

Can I offer different shipping rates for wholesalers only?

No, sorry. Wholesalers go through the regular checkout process, and Shopify doesn't support different rates
for different customer groups. It would be best to factor shipping costs into the discounts you're setting

What we can do is to charge a fixed extra fee (e.g. shipping) for each wholesale order. Please see Extra
fees on the right inside the Wholesale app.

Other alternatives:

  • if you have free shipping for regular customers, we recommend to slightly decrease your wholesale discounts,
    so that shipping costs would be covered by product purchases.

  • create a paid shipping rate for orders larger than an amount that regular customers won't reach, e.g.

Can I offer different payment terms wholesalers only? e.g. net 15, net 30

Yes (for a $99 setup fee -- please send via PayPal to support@suppleapps.com). In cart, net30 customers will
see an option to Choose a Shipping Address and Checkout with Net30 Payment.

Order will be created directly with wholesale prices (no discount code), and the optional Extra fees/Shipping
that can be set in app also apply.

You will have to followup with the customer to collect payment, including potential variable shipping fees.

Can I offer promos to Wholesalers, considering only one discount code can be used?

Yes. Temporary higher discounts can be easily enabled by adding a new discount rule, selecting promo collections
and a higher discount percentage. When promo period is complete, just disable the promo rule and click

If a product is in multiple collections with different discounts, by default the largest discount
applies (you can change in Settings).

Can customers abuse discount codes?

A wholesaler could add many products to cart, start checkout, see the discount code for $500, go
back to shop, remove some products and use the $500 discount code. That being said, every
placed order is checked by the app. If a larger discount code is used than the applicable one,
you will get a warning email with order details, to double-check and possibly cancel the order.

Getting a warning email doesn't necesarily mean the customer intended a fraud. Possible causes for inappropriate discounts
being used include

Wholesale Pricing by Supple reviews (127)


Dont let them access to your store ever
so many things stopped working - you will regret it


Great app and support from the team at SuppleApps. We also needed some custom work done, and Marius delivered. We are a 100-year old business with a growing online presence, and plan to use the other apps from this vendor in the future.


The team at Supple have been amazing at helping us out with our customer portal. They're quick to respond, clear and very helpful with our custom queries. We use their filter app as well and have had the same service. Big thumbs up from us.


Marius was really helpful and very professional. Works a treat on our new website www.strandedinternational.com


We love using the app - makes it so simple for our wholesale customers! Not to mention quick customer service too!


I tried a different wholesale before checking out Supple's- it didn't work at all! Impacted my site's load time, and it totally screwed up my back end. I had to waste a whole day manually deleting unwanted product variants. They also charged me a huge fee to install liquid code!

Since I have already been using Supple's Collection Filter app for 2+ years, I decided to try their wholesale app. No fee for the first liquid code installation! No added product variants. WAY easier to use- products sync in under 4 minutes. Fast, informative response from their dev team, and no annoying instruction videos to watch (seriously can't stand those). It works. Can't wait to finally launch my wholesale program.


We're very pleased with this app and the support that has come with it! They have been very helpful with all our enquiries, and the process is seamless.


Marius, our admin support, had been really prompt in responses, and effective in getting things resolved!

Am a happy customer of SuppleApp!
- Daniel, Singapore


I have been completely impressed with the responsiveness of the Supple team. I also love the app and it is doing exactly what we needed it to do and simplifying our B2B / B2C integration. Very grateful that this app and the Supple team are part of our new site.


Wholesale is a big part of our business so the wholesale app simply must function well and support must be top level.
After using this app for some time now I can tell you that this app does everything it says it will and the support we have received from Marius has been absolutely amazing. We have needed to contact Marius a couple times to tweak some things a little and he has always responded very quickly and sorted stuff out immediately. No fuss, he just did the job fast and did it right, every time.

$24.00 / month
7 days

Support & Sales

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