Yotpo Loyalty & Rewards

Yotpo Loyalty & Rewards

by Swell Rewards

Loyalty, Referrals & Rewards by Yotpo (formerly Swell)

4.6 of 5 stars(2147 reviews)

Loyalty, Rewards, Referrals

Build your loyalty & referrals programs today with our Free plan. Offer points for purchase, and much more, all through one easy-to-use app!

VIP Rewards Tiers

Boost customer engagement, retention, and overall customer lifetime value by building a custom VIP Tiers loyalty program.

Refer a Friend

Build a referral marketing program that turns loyal customers into brand advocates and lower your acquisition costs.

About Yotpo Loyalty & Rewards

Yotpo Loyalty, Rewards and Referrals (formerly Swell Rewards) helps eCommerce brands maximize Lifetime Value. Build customized, on-brand loyalty programs to incentivize repeat purchases, referrals, social engagement, and more.

About Yotpo:

Yotpo, founded in 2011, is the leading eCommerce marketing platform, with a full suite of solutions for Reviews, Visual Marketing, Loyalty, Referrals, and SMS. Join top Shopify & Shopify Plus merchants like MVMT, Chubbies, and Steve Madden who use our single-platform approach to accelerate direct-to-consumer growth.

Key Benefits & Features

  • Increase Lifetime Value by rewarding loyal customers with points for valuable actions - purchases, sign-ups, birthdays, reviews, referrals, social media share, and more
  • Incentivize repeat purchase with diverse points’ redemption options such as coupons, discounts, free shipping, free products, and more
  • Build a customized Referral Program - offer points and discounts to encourage customers to spread the word
  • Increase engagement with VIP tiers - customers can earn based on their spending, referrals, and more
  • Integrate your Email Service Provider (Klaviyo, Mailchimp, and others) to send all of your program communications via your preferred ESP
  • Save time with Campaign Scheduling - set up your loyalty promotions in advance
  • Create a Paid Membership like Amazon Prime, and offer exclusive member benefits to increase upfront cash flow and maximize lifetime value
  • Checkout redemption options for Shopify Plus merchants that allow customers to redeem points for coupons or free gifts at checkout
  • Launch a customized and on-brand loyalty program in just minutes without any code

Reward customers for over 15 unique actions with loyalty points, including:

  • For every dollar spent, earn X points
  • Spend $X, Get $Y
  • Make X Purchases, Get $Y
  • Referring a friend
  • Creating an account
  • Birthday
  • Anniversary
  • Product reviews
  • Instagram follow
  • And more

What’s Included in our Free Plan?

Designed for growing businesses, our Free Plan offers the most extensive features in the industry, including:

  • 14 Rewards Campaigns, including points for purchase, creating an account, social follow, goal spend, happy birthday, and more
  • A powerful and customizable referral program
  • Multiple points’ redemption options
  • An out-of-the-box Rewards popup

Make sure to check out our Gold plan - which includes everything on Free and Silver plus:

  • No-code Rewards page builder
  • Recharge integration
  • Email integration
  • Webhooks

How Do I Get Started?

Integrate Yotpo Loyalty, rewards and referrals with your Shopify store in a single click. Our onboarding process gets you set up with the right loyalty program for your business in minutes! Our support is here to help 24/7.

Integrates with

  • Yotpo,
  • Klaviyo,
  • ReCharge,
  • Gorgias,
  • SMSbump

See the app in action

Explore how the app works in an example store.

View example store

Media gallery

Works with

  • Shopify POS

    Shopify POS

    Use this app while selling in person with Shopify point of sale.

    View more POS apps



Free to install

Plan available to stores with fewer than 100 monthly orders

  • Upgrade to Silver required with more than 100 orders

  • 10+ Rewards Campaigns

  • Powerful Referral Program

  • Customizable Email Capture Tool



$0.35 per order after 200 total orders per month

  • Best for stores with 0 - 400 monthly orders

  • Run an Omnichannel Program

  • More Customization Options

  • Automatically Sync Email Subscribers



$0.20 per order after 800 total orders per month

  • Best for stores with 400 - 1000 monthly orders

  • Easy-to-use Rewards Page templates

  • Integrate with ReCharge

  • Deep Email Marketing Integrations

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    82% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Cosmetics Tenerife

Be aware: If you aren't willing to go for a paid plan and you have customers who already did purchase, is not a good choise! The list of the clients is populating in days AND you cannot add manually point to the existing customers and you will receive daily replies from the support team like "I have been told tomorrow should work". Also, if you use a different language than EN you will have like 1 full day to work, and everything is very confusing...nothing to do with 2020. Even though I don't go for lower stars because the APP is still providing a lot of features and is a lot customizable but sometimes 1st you need to think about the customers who already invested trust in your store!!! Those have been said, If you are going for a paid plan is a very good APP, if not I truly recommend you to look around!

Sysco@Home Test Store

Installed Swell Loyalty and rewards on our DEV server first, and was helped by Kerby through the entire process to get me up and running so I could start my testing and implementation. Great job!

Developer reply

December 6, 2020

Thank you for taking the time to leave a review. Happy to hear we were able to help you set up and that everything is running smoothly!


Brilliant customer service, highly recommend. Easy to use and great for customer retention. https://poisonarrow.com.au

Developer reply

November 11, 2020

Thank you for leaving a review! We're happy to hear you had such a positive experience with our customer service and that we were able to help you.