True Profit Calc & Analytics

by TrueProfit: Profit & Loss Analytics

Profit Calculator+Profit Tracker+Profit Loss+Net Profit & COGS

122 reviews
From $19.95/month. 14-day free trial. Additional charges may apply.
View demo store

App highlights

  • Speed tested: no impact to your online store

Key values section

Auto & real-time tracking

Everything on autopilot: Profit, COGS, Shipping, Transaction, Handling & Custom costs. Sync Ad Spend (FB, GG, Bing, Snapchat).

LTV & Product analytics

Dig deep and discover single product insights and your customer lifetime value to make better decisions.

Handy mobile app

Monitor any time, anywhere. See reports of multiple stores combined to better understand your finances.

  • TrueProfit all-in-one dashboard
  • Add cost of goods sold
  • Add Facebook, Google ad spends
  • Add shipping costs
  • See Customer lifetime value
  • Product Analytics
  • Mobile app
  • TrueProfit all-in-one dashboard
  • Add cost of goods sold
  • Add Facebook, Google ad spends
  • Add shipping costs
  • See Customer lifetime value
  • Product Analytics
  • Mobile app
True Profit Calc & Analytics

True Profit Calc & Analytics

TrueProfit is a profit analytics app that does exactly what it says: showing your true profit, all in real-time and on autopilot. By having all data gathered in one place, you can stop wasting time jumping back and forth between financial reports. Order metrics alt.

Keep track of all costs in real-time

  • Cost of goods sold (COGS): Add and manage COGS of each product and for each group of countries. You can enter COGS manually, import from Shopify's cost-per-item, upload a .csv file, or estimate it as a percentage of the sale price.

  • Ad spends: Sync Ad spends in real-time from Facebook, Google, Bing, Snapchat, TikTok, and more.

  • Shipping cost: Quickly add a flat rate or set super-advanced shipping rules based on countries and products. You can get more accurate shipping cost calculations for your business.

  • Transaction fees for each payment gateway (PayPal, Stripe, 2checkout, etc.)

  • Handling fees of each product/variant.

  • Custom costs: Manage your one-time or recurring costs easily.

New Profit Analytics with Great Improvements

Once you've completed setting up your cost structure, all factors will be automatically considered to give you a true profit analysis - without a spreadsheet!

With a new Time series Line Chart, merchants can analyze all changes to their store data at different time ranges.

Monitor on the go with a mobile app

Easily monitor your profit with our handy mobile app (pun intended) - either as single stores or multiple stores combined.

Lifetime Value

Knowing how valuable your customers are to your business and acting upon it. Monitor the related metrics: LTV, CAC, LTV: CAC Ratio, Repurchase Rate, and also Total Revenue (upcoming).

Discover your product insights

Discover your most important products and make data-driven decisions. See the breakdown metrics: views, add to cart, ATC rate, purchases, conversion rate, and revenue.

Order history

Manage single order metrics and adjust COGS & shipping costs of orders when necessary.

Historical COGS

Add different COGS over different time ranges for one product.

Shipping costs

Quantity breaks allow shipping costs to be different (to the first item) from the second item onwards.

You can get the exchange currency from third-party shipping units & sync shipping label from Shopify.

Report via email

Receive profit reports on a daily, weekly, or monthly basis without the hassle of logging in every day.

Set and forget

One time setup and you're good to go. Only go back and make updates when necessary.

Dedicated support

Our CS team is eager to help you deal with any problems for a better experience.

Shipping Integration: Shippo, ShipStation, ShipWire, Shipping Easy, ShipBob, and ShipHero.

Launch date

July 31, 2019

Integrates with

  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Snapchat Ads
  • Bing Ads
  • Pinterest Ads
True Profit Calc & Analytics

True Profit Calc & Analytics

TrueProfit is a profit analytics app that does exactly what it says: showing your true profit, all in real-time and on autopilot. By having all data gathered in one place, you can stop wasting time jumping back and forth between financial reports. Order metrics alt.

Keep track of all costs in real-time

  • Cost of goods sold (COGS): Add and manage COGS of each product and for each group of countries. You can enter COGS manually, import from Shopify's cost-per-item, upload a .csv file, or estimate it as a percentage of the sale price.

  • Ad spends: Sync Ad spends in real-time from Facebook, Google, Bing, Snapchat, TikTok, and more.

  • Shipping cost: Quickly add a flat rate or set super-advanced shipping rules based on countries and products. You can get more accurate shipping cost calculations for your business.

  • Transaction fees for each payment gateway (PayPal, Stripe, 2checkout, etc.)

  • Handling fees of each product/variant.

  • Custom costs: Manage your one-time or recurring costs easily.

New Profit Analytics with Great Improvements

Once you've completed setting up your cost structure, all factors will be automatically considered to give you a true profit analysis - without a spreadsheet!

With a new Time series Line Chart, merchants can analyze all changes to their store data at different time ranges.

Monitor on the go with a mobile app

Easily monitor your profit with our handy mobile app (pun intended) - either as single stores or multiple stores combined.

Lifetime Value

Knowing how valuable your customers are to your business and acting upon it. Monitor the related metrics: LTV, CAC, LTV: CAC Ratio, Repurchase Rate, and also Total Revenue (upcoming).

Discover your product insights

Discover your most important products and make data-driven decisions. See the breakdown metrics: views, add to cart, ATC rate, purchases, conversion rate, and revenue.

Order history

Manage single order metrics and adjust COGS & shipping costs of orders when necessary.

Historical COGS

Add different COGS over different time ranges for one product.

Shipping costs

Quantity breaks allow shipping costs to be different (to the first item) from the second item onwards.

You can get the exchange currency from third-party shipping units & sync shipping label from Shopify.

Report via email

Receive profit reports on a daily, weekly, or monthly basis without the hassle of logging in every day.

Set and forget

One time setup and you're good to go. Only go back and make updates when necessary.

Dedicated support

Our CS team is eager to help you deal with any problems for a better experience.

Shipping Integration: Shippo, ShipStation, ShipWire, Shipping Easy, ShipBob, and ShipHero.

Launch date

July 31, 2019

Integrates with

  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Snapchat Ads
  • Bing Ads
  • Pinterest Ads

Pricing 14-day free trial

Basic

$19.95/month

Additional $0.1 per exceeding order. The maximum surcharge is $300.

  • 500 orders/month
  • 5 COGS by zones
  • Advanced profit/lost analytics
  • Major Ads platform integration
  • Premium support

Advanced

$39/month

Additional $0.05 per exceeding order. The maximum surcharge is $300.

  • 1000 orders/month
  • 10 COGS by zones
  • Advanced profit/lost analytics
  • Major Ads platform integration
  • Premium support
  • Shipping label sync

Ultimate

$69/month

Additional $0.03 per exceeding order. The maximum surcharge is $300.

  • 2000 orders/month
  • Unlimited COGS by zones
  • Advanced profit/lost analytics
  • Major Ads platform integration
  • Premium support
  • Shipping label sync

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    94% of ratings are 5 stars
    115
  • 4 of 5 stars
    2% of ratings are 4 stars
    3
  • 3 of 5 stars
    1% of ratings are 3 stars
    1
  • 2 of 5 stars
    0% of ratings are 2 stars
    0
  • 1 of 5 stars
    2% of ratings are 1 stars
    3
View all 122 reviews
1 of 5 stars
June 29, 2022

Force of Life

Location United Kingdom

I used this app for a week, the support was okay, they helped me set it all up. The only issue was the pricing plans, it's expensive and they take a % from each order as well! I cancelled because I run a small business and the cost was not worth it, it's a shame they do not want to support smaller businesses.

Developer reply

June 29, 2022

Hello Force of Life store admin,

Here is Harper from True Profit team.
First of all I sincerely thank you for taking the time to leave a comment. Although we received a negative review from you, we still respect your opinion.

As you also have a very objective share, our support staff has been very enthusiastic to handle and answer your questions sincerely.

We have a paid plan that can be applied to small stores with less than 500 orders per month (usually for small business). Above all else, we always want you to be satisfied with the quality of the application and believe that the money you spend is completely worth it.

If given the opportunity, we still earnestly wish to once again accompany you and develop together.

I also have a follow up email from support staff sent to your personal email.

Hope to receive a response from you.
Best Regards!
Harper
TrueProfit - Profit & Lost, LTV Analytics

1 of 5 stars
June 29, 2022

plantedfeet

Location United Kingdom

This app is not for new stores, the cost is high + they take a cut from each order... I am very disappointed.

Developer reply

June 29, 2022

Hi plantedfeet store admin,
This is Windy from TrueProfit Team.

First of all, we sincerely thank you for spending your time to leave a comment. Although we received a negative review from you, we still appreciate your comment.
We are very sorry that we have provided a clear price list before you install the application. We fully understand that transparency is necessary for users.

And the thing that makes us regret the most is that you have only installed our app for 3 minutes. I believe with that little time, it is impossible to have an overview and evaluate the values that the app can bring to you.

We even have a pricing plan for a small business which is $19.95

If having more opportunities, we still would like to accompany your business.

Looking forward to your email response.

Best regards,
Windy
TrueProfit - Profit & Lost, LTV Analytics

5 of 5 stars
June 24, 2022

Ethical by Nature

Location Australia

Just started using it and very happy so far. No more big spreadsheets with lots of formulas. Stats are ready and waiting for analysis. Excellent service as well, thanks to Harper and the team.

Developer reply

June 24, 2022

Hi Ethical by Nature store admin,
This is Harper from TrueProfit Team.

First of all, I sincerely thank you for leaving a review.

We really appreciate your feedback and comment about your experience when using our app and loving our support.

Once again, thank you for trusting our app.

Besides, we are developing a blog about all the useful information that can assist you in doing your business on the app

Please refer to more details here: https://trueprofit.io/blog/

Best Regards!
Harper
TrueProfit - Profit & Lost, LTV Analytics

View all reviews

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