Reviews (270)

Overall rating
4.4
Counts per rating level
  • 77% of ratings are 5 stars
  • 15% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this email marketing tool for its seamless Shopify integration, enhancing customer data management and automations. They appreciate its user-friendly interface, robust automation features like abandoned cart sequences, and effective CRM capabilities. The responsive customer support and continuous updates are also praised. Additionally, the ability to segment customers and personalize marketing efforts is valued for boosting sales and customer engagement.

August 18, 2021

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

Untamed Feast Inc.
Canada
4 months using the app
ActiveCampaign replied August 19, 2021

Hi there!

Thank you for sharing your honest feedback — this is certainly not the experience we want our new customers to have. A member of our team has reached out to you via email about setting up a 1:1 account strategy session. We'd love to help you achieve success with ActiveCampaign, so if there is anything else we can do to make it happen, please let us know!

— Your friends at ActiveCampaign

September 19, 2022

Active campaign has been very useful tool to integrate into our website to be our main CRM tool. For smaller businesses it is a great tool at an affordable price. We will continue to use Active to help grow our national footprint while following up with customers.

Material Drop
United States
About 1 month using the app
June 13, 2021

This app is very underdeveloped. Highly limited for example, there in no product personalization, very little ability to control or edit logic, no ability to control time of day of automation sends. You will end up spending a lot of month on other apps and developers to get anything more sophisticated than sending a welcome email. Support does not exist, you will be passed around the company from person to person being told no one can help. We have been wait 3 weeks and we still cant get any old shopify data. Be aware they are very good at marketing themselves but the product is very basic.

Coffee Capsules 2U NZ
New Zealand
2 months using the app
ActiveCampaign replied June 23, 2021

Thank you for taking the time to share your feedback and we’re sorry to hear about your experience. We’d love to connect and help you get the support you need. Please reach out at feedback@activecampaign.com and we’ll get you to the right team for immediate assistance.

-Your friends at ActiveCampaign

Edited September 22, 2020

We was using during test period and after we deleted the APP. 3 days after that it was deducted the monthly fee from our account. It is absolutely unfair, pay back this amount ASAP!
1 day later
One day passed no answer !! Is my credit card information at risk? Can they deduct anything at any time? Why don't they answer? When they wanted to sell something within 1 hour they answered ...

Prémium Koreai Ginseng
Hungary
2 months using the app
ActiveCampaign replied September 23, 2020

Hey there! Apologies for the trouble here. The team has sent you a follow up via email with additional details about your case and will be working towards getting this resolved.

-Your friends at ActiveCampaign

January 21, 2021

Pro:
- variety of filter, segmentation, etc. for automatizations
- very complete related to marketing automatization + CRM (the CRM I havent checked yet)
- onboarding and other premium options to have 1 on 1 sessions and support Contra:
- it would be nice to set basic colors, fonts, currency, language, etc. for all the templates (language because in my case it would be nice to have the interface in english, but emails in spanish), as this is not available it cost extra time
- the onboarding could be a little more proactive from ActiveCampaign to give more suggestions, best practices etc. - the page is loading quite slow, I dont know if this is a problem right now (the last weeks) or since ever

Listogrill
Peru
29 days using the app
October 13, 2022

Was able to integrate Shopify and ActiveCampaign to transfer contacts and trigger automations. Email Designer is really well built but can be slow and buggy sometimes.

Noots
United States
28 days using the app
June 21, 2023

Absolutely horrible! The billing page is not working, not allowing us to pay for the plan. As a result blocking our ability to send time-sensitive email to our customers that we entrusted into ActiveCampaign. All we get is "an agent is working on your issue." The issues was reported over a month ago. Nothing was fixed why we were on the free trial. Now, this issue has been reported over 2 hours ago with assurances someone will be in touch via email. Nothing is being done. Stay away from ActiveCampaign!

Edelweiss Academy of Mastery
United States
About 1 month using the app
March 29, 2021

The integration between Shopify and ActiveCampaign has some nice features for automation, upselling, and integration. Sadly, it fails when you try to access much of the data for segmenting. For example, there's no way to segment based off of customer shipping country.

ThePhotoStick
United States
28 days using the app
ActiveCampaign replied May 7, 2021

Thank you for taking the time to leave this review! We'll be sure to share this feedback with the team as they work to improve the customer experience.

-Your friends at ActiveCampaign

Edited September 27, 2021

VERY Bad app~ Missleading ~ I cannot use Lite plan on Shopify,they said Shopify can only integrate on Plus plan or above ~ But their billing page is showing the Lite plan and discount to attract customer but actually we cannot enjoy it ~
Moreover , I cannot enjoy 50% discount for 3 month~ When I first click on the Active campaign billing page , it shows the discount , but when i want to upgrade to paid plan , the page turns to Shopify billing page it bill the original price. After that ,I sent the email to them to report the situation, they persuade me to open the account on there own platform , and not bill on shopify so that i can use the discount, and at the same time , i need to cancel the free trial account and all record need to be redo again !!

WecareU Shop
Hong Kong SAR
24 days using the app
ActiveCampaign replied September 28, 2021

Hi there,

Thank you for sharing this feedback. We're sorry to hear that you're having a less than desirable experience with ActiveCampaign right now. We've escalated your issue internally and a member of our team has reached out via email to help you resolve this. We look forward to working with you to improve your experience with our platform.

— Your friends at ActiveCampaign

January 25, 2021

Very bad. Abd. Cart is not working and customer service is very slow. I have also tried to contact an account with many contacts and they do respond quickly.

Painting Expert
Netherlands
20 days using the app
ActiveCampaign replied February 3, 2021

Hey there, thank you for taking the time to leave this review, and apologies for the trouble you're experiencing! It looks like your issue is being investigated by the Technical team, and they will continue to work until your issue is resolved. Please feel free to reply to the email thread with any additional questions!

April 21, 2024

The integration was easy to set up and we've been pleased with how it's integrated into our existing workflows before we added a branch to our business by way of using Shopify.

I know we've only just scratched the top of the iceberg on this integration, there hasn't been the time to go through the various support articles to see how we can maximise the effectiveness of this integration.

(Please note I have been offered a gift voucher for writing a review but was in no way encouraged to change my opinion of the integration and application - it just motivated me to actually do it!)

The Disobedient Business® Co. Bites Shop
United Kingdom
18 days using the app
April 25, 2023

Service stole my money, asking to do the payment again because the last payment was not reflected in their system (but they do see it on the Shopify side). Support can not activate a monthly plan even after I've provided a receipt. For more than a week, they do nothing, support really doesn't want to work, forcing me to do their job. If you want to get stressed for no reason, this is the perfect place...

Forcefultech
Switzerland
30 days using the app
January 27, 2023

Active campaign has allowed me to butter engage with my customers through email marketing. This is the only email marketing platform that I have used in my business, however, it is really effective. I don’t see myself exploring other systems outside of active campaign, because if it’s not broke…don’t fix it, right? Overall, great company and speedy customer service.

Ready Set Pack
United States
2 minutes using the app
October 9, 2022

complicated apps, very slow functions. While almost other CRM companies offer 24/7 customer support, active campaign doesn't that is extremely tough for client who has urgent issue occurs!

Pharaoh Marble Furniture
Australia
1 day using the app
June 17, 2022

Leicht zu intigrieren und eine sehr gute Kombination zwischen Webshop und CRM System, support und onboarding richtig gut!!! Vielen Dank Udo

Cashewrella-B2B
Germany
2 months using the app
March 29, 2022

Mistakenly bought a cheaper package. Meant to buy premium package on a monthly basis. Customer service took forever to respond and then just ignored me. Sent 4 emails over multiple days have not even heard anything back in weeks!
Switched to Klaviyo

nova
South Africa
23 days using the app
January 19, 2022

I am really happy with the ActiveCampaign integration on my shop.
I've been using AC for almost two years in my coaching business, and I was really glad to see there was such an integration here. Before discovering it, I tried another tool, which was good, but did not compare even by far with AC.
It's very easy to do the whole setup (I actually did it myself) and to create and run your campaigns.
There are quite a few automation recipes to choose from, which makes life way easier, especially if you're just starting out in the online retail business.

AffirmationLover
Canada
About 1 month using the app
January 8, 2022

Active Campaign helps me track lifetime value and purchases across multiple platforms. Super valuable app add-on for anyone using a shopify store and looking for a CRM with excellent features.

Three Scotch In
Canada
3 months using the app
January 6, 2022

A integração funciona muito bem, é possível fazer segmentações bem específicas por produto comprado, data de compra, entre outros.
Como sugestão, poderia evoluir para captar campos de inscrição em newsletter que vem original do tema da shopify, além de captar forma de pagamento (nem que seja criação automática de tags) para criarmos fluxos de boleto e pix e integração com códigos de rastreio.

Yuper
Brazil
3 months using the app
December 31, 2021

We've been using Active Campaign since 2018. It's helped our business immensely by allowing continuous and direct "conversations" with our tens of thousands of leads in a seamless and engaging way. The main advantages we experience with Active Campaign:
- strong integration with hundreds of apps or services, allowing us to use the CRM as a hub for communication. This includes e-commerce with Shopify, forms with Typeform, Facebook Leads and Audiences, etc.
- easy to learn and use automation process - allowing to create simple rules that impact directly in our customer base, saving us hours of work and additionally guaranteeing timely contact.
- the ability to create simple forms, and simple landing pages, perfect for implementing new marketing campaigns all in one place. These are then easily linked to marketing automation campaigns.
- it's also easy to segment the leads in all forms and perspectives - which in turn allow for a segmented email automation process with high open rates. All in all we're very satisfiedw with AC and recommend it as an all-in-1 CRM and Marketing Automation tool.

Happy Code Portugal
Portugal
Over 1 year using the app
December 31, 2021

Active Campaign has allowed us to build our email list while also integrating new marketing tactics with all of the amazing email and automation features they offer. The best thing we did was find Active Campaign to help be the powerhouse of our email marketing efforts. We switched from Hubspot as Active Campaign offered us way better pricing to better fit our needs and budgets. We highly recommend Active Campaign to anyone needing a platform for email marketing and other amazing and great features that come along with it.

OneNation Coffee
United States
5 months using the app
December 23, 2021

So I have a band and I hired a marketing coach to teach me about making money as a musician. One of his sources of revenue is merchandise. He told me to set up a facebook ad and to give people music for their email address. Then send emails to the growing email list, using Active Campaign. Then, to link this to shopify and sell tshirts and other merchandise. Well, so far I haven't sold anything but I think I know what to do. At least I have a thousand emails and about 10% open my weekly emails. My coach tells me I have to make offers, bundles etc and then I'll start to sell. It's a journey and I'm eager to take the next steps. I found it pretty easy to set up the shop...but look at some of the beautiful online stores, then you know there's work to be done. Best of luck!

Spirit Duo Band
United States
Over 1 year using the app
December 12, 2021

Je suis inscrite à active campaign au forfat lite, et à ce forfait, l'application ne fonctionne pas. On est obligé de prendre un forfait plus cher, trop cher ! Je vais quitter activ campaign, très décue !

Elenarts
Switzerland
18 days using the app
December 10, 2021

Only recently started using the Active Campaign integration with our small store, but so far it's great. The dashboard showing the sales as a result of the email campaigns is great. Even the rest of the data on cart abandonment, conversion rates from the emails, just makes it super clear what areas we need to improve. We have just set up the cart abandonment email series and looking forward to getting more automations set up too.

Sunday Red Golf
United Kingdom
About 2 months using the app
December 9, 2021

App works great and will help you setting up systems/automations. It's a great time saver for any business owner.

The Workbook Shop
United States
2 months using the app
November 29, 2021

Really quick and easy - works great. This is a must if you have Active Campaign and shopify. Thanks for this guys

The Luxè Week
United Kingdom
About 1 month using the app
November 22, 2021

I've been using Active Campaign for just about 1 year now. There are some amazing features and I have to say I am not using all I could to make the best out of it. A lot of great automations!

fercaggiano
United States
11 months using the app
October 28, 2021

Onboarding was amazing, and the control it give you over your email marketing is exceptional! Absolutely would recommend

GummiBandHair
Canada
4 months using the app
October 13, 2021

Fantastic app, links in really well with triggers, customer clicks and views and fast response times. Highly recommended

The Flavour Chef
Australia
Over 1 year using the app
October 12, 2021

Linking ActiveCampaign and Shopify was easy with the app. It has worked without issue since the installation. Customer service on both sides was able to help make sure it was done correctly. One of the easiest things to do in my store setup. Thanks!

Your Travel Secret & Homeschool Travel Resource
United States
4 months using the app
October 8, 2021

The app works really well for my needs. I wanted everything automated for my store and this app helps me with all the automations.

Soul Stones Store
Canada
5 months using the app
August 31, 2021

Great, works as expected. Does everything you could want an email marketing app to do. I've used active campaign for many clients and would recommend it to anyone.

Illuminati Vodka
United Kingdom
4 months using the app
Edited August 30, 2021

Its not worth it. First of all u need to upgrade AC to even use this app (so 70$ instead of 15$ per month) Second, every customer is created under an "account" in AC. That means the business name your customer enters during purchase. If you have B2C customers (like most of us who use shopify) Your customer will leave that empty and every single customer is subscribed to a noname account on AC. I contacted support, there is no way to change that. It´s plain idi0tic.

PrivaStick.de
Germany
6 months using the app
August 27, 2021

AC has great functionalities and the customer support is amazing! They integrate easily with Shopify and make our customer experience more personalized.

IncredibleLove
United States
Almost 2 years using the app
August 24, 2021

AC will go hand in hand with your Shopify store and allow you to create sophisticated email marketing set-ups with ease. Better yet, the automation features are very powerful so you can set up processes without having to touch it. Powerful stuff!

Creamchargers.co.uk
United Kingdom
4 months using the app
August 24, 2021

Funciona bien y se integra perfectamente con el CRM, recomiendo este CRM y esta app, nosotros lo utilizamos diariamente.

HUNTY
Spain
11 months using the app
July 31, 2021

I use ActiveCampaign to maintain and grow my Shopify store's list of customers and fans. The flexibility and customisation options available are amazing. We tag our contacts based on actions they take in our automations. We created these automations to do all sorts of things. As we didn't have the time to create these ourselves, we hired a firm from the AC accredited professionals, which was an excellent solution. These automations are evergreen so it was a very good investment to have then created for us. Because of the loss of tracking forced by Apple with their iOS 14,5 update onto Facebook ads, we now use AC to see what actions our contacts have taken. To add to this, we've also created ad-hoc campaigns to email our lists, base don the segments they're in. To sum it all up, AC is a fantastic solution for us to manage our contacts such as customers and to stay in touch with them in any way you can think of.

Pampered Puppers
Australia
11 months using the app
July 28, 2021

Active Campaign has been the easiest app to use, it is all automated and the customer support is really good!

MonsieurCocktail.au
Australia
4 months using the app
July 28, 2021

I really enjoy ActiveCampaign. The customer support is excellent and so are the tutorial videos and training they offer

Natural Benefit
United Kingdom
9 months using the app
July 27, 2021

We use this as our main CRM tool. We are able to segment our entire customer list based on what the customer does. for instance, if they buy certain coupon codes, discounts, upsells, down sells. If you keep all this data about the customer by tagging them, you can really tell a lot about the customers' behaviors and market to them the way they like. It's better sales for you and less annoying to the customers.

EnduroSport
United States
About 1 year using the app
July 27, 2021

I'm sad to say: the "deep integration" with Shopify doesn't work. I did 1:1's, classes, everything - in a year on the $300/mo plan, I couldn't get one bit of Shopify data to come across. That makes Active Campaign not useful as a CRM for us. I invested a lot of time, and $3,500, to get it set up. And it just didn't work.

Helliemae's Caramels
United States
12 months using the app
ActiveCampaign replied July 27, 2021

Thank you for taking the time to share this feedback. We're sincerely sorry about the challenges that you have been experiencing. A member of our team will be reaching out to you via email shortly about helping you resolve this. We appreciate your patience!

- Your friends at ActiveCampaign

Edited July 27, 2021

Worst experience to send bloody emails. Set up first email then kept getting emails as to why they can't send, send links, how long have you had these addresses, where did you get them and on and on. Paid a year in advance not expecting to get my money back... as expected did not get my money back after being a customer for about a week.

GOVintage Jewelry and Collectibles
United States
15 days using the app
ActiveCampaign replied July 21, 2021

Thank you for taking the time to leave this valuable feedback. We're sorry to hear that things didn't work out, but if you have any questions in the future, please don't hesitate to reach out to the team at feedback@activecampaign.com and we’ll get you to the right team for support.

- Your friends at ActiveCampaign

July 24, 2021

We use Active Campaign for our e-mail based service and we couldn't be happier with the efficiency and effective customer support! Would recommend it to anyone, who is looking for scaling to the next level.

Geheimflug.at
Austria
3 months using the app
July 23, 2021

We are using AC within our shopify store seamlessly. Our store is a little bit more complicated as it includes other 3rd party apps AC needs to speak to and there is a TON of automations and tagging campaigns setup. We're very happy with the experience and especially the customer service. Thank you!

Prinvy
United States
4 months using the app
July 13, 2021

I have used AC to send follow up emails to my customers after they have purchased a product, both immediately and as a follow up. AC is relatively easy to use and anytime I have had trouble their support has been OUTSTANDING.

Your DNA Guide
United States
6 months using the app
July 4, 2021

Disgusted! bad service, they had a problem and in a month they took me 4 times the cost of the subscription of my credit card.
They blocked my account and then unblock it a week later for no reason and, moreover, I have been waiting for compensation for 2 months but nothing.
Disgusted!

Sport Educated
Italy
3 months using the app
ActiveCampaign replied July 21, 2021

Thank you for taking the time to share your honest feedback. We're incredibly sorry to hear about the experience you've had. It looks like you were able to work with our team to get this issue resolved, but if you have any additional feedback to share, please reach out at feedback@activecampaign.com and we’ll get you to the right team for support.

- Your friends at ActiveCampaign

June 21, 2021

I switched to ActiveCampaign from another CRM that was MUCH, MUCH more expensive and I'm very happy with the results. I've used 2 other CRM services and I will have to say that AC is a complete solution.
What I appreciate the most is the customer service. I've contacted customer service several times and I've always encountered friendly, helpful individuals willing to answer all my questions. If you want a service that allows you to email all (or a segment of) your contacts, and create email sequences based on certain triggers (like customers signing up for your newsletters on your Shopify page or customers who bought certain items that you could recommend other things in your store), you will not regret choosing Active Campaign

Tono Latino
United States
6 months using the app
June 17, 2021

Great app, has all the basic automations needed to run our eCommerce campaigns. The user interface is very easy to use and that was very important to us.

Black Ldn
United Kingdom
6 months using the app
June 16, 2021

The product tagging automation doesn't work when addresses are imported into AC. I want to segment out my list based on product category, item, and topic. I set everything up in AC automation and still nothing. Very frustrating!

Bungalow Sam Gifts
United States
Over 1 year using the app
ActiveCampaign replied June 23, 2021

Hi there!
Thank you for taking the time to share your feedback — we’re sorry to hear about your experience. Our Support team would be more than happy to help you get this sorted. Please reach out to them here: https://www.activecampaign.com/contact

-Your friends at ActiveCampaign

June 14, 2021

I liked it allows to call products within the email as the products itself for e-tailers are the biggest drive for conversion. However it would be nicer if there can be greater flexibility in terms of 1) searching for collections (now there's only 250 collections visible within AC, and follows an alphabetical order - so if i have over 250 collections and would like to get the Z-collection, it will never shows up). 2) the way products are being shown (now it limits to show 4 products at max for each product block, and the sorting of products are very limited, on pricing it doesn't allow to show compare at price)

百保 BuyBo
Hong Kong SAR
Over 1 year using the app
ActiveCampaign replied June 23, 2021

Hi there! Thank you for sharing this valuable feedback. We've captured this and shared it with our teams, but we'd also recommend submitting these ideas to our Product team. You can do that here: ideas.activecampaign.com.

June 3, 2021

We are a huge fan of ActiveCampaign and this app did not disappoint! We use it to sync all our data from the store so we can properly segment and do some marketing automation with our customers!

minigreengarden
United States
4 months using the app
May 27, 2021

best customer support i've ever received. That alone is worth more than the cost of any plan. Cannot recommend AC enough.

Evennett
Australia
5 months using the app
May 27, 2021

I have this app linked to my Shopify store and have just built my welcome series and plan to do much more work with it as I prepare for my official launch. I am also able to manage and cross promote with my other lists all in one account so I am very happy so far.

Fifty Skies
United States
3 months using the app
May 27, 2021

More than an email marketing program, integrates with everything, support is always super helpful and knowledgeable.

Token
United States
5 months using the app
April 19, 2021

AC has allowed us to recapture potential lost sales thru a cart abandonment sequence. I didn't realize how it was performing until I looked into the stats and was pleasantly surprised. We then added some question forms and embedded them in a funnel and the data we've been gathering has been incredibly eye opening. We are looking forward to now leverage the tool further and close more sales.

Running Is My Passport Store
United States
Over 1 year using the app
April 19, 2021

Active campaign is am easy to use and wonderful resource for any business for automated campaigns! I wish there was a cheaper package available for people that want the basic plan + sms marketing. Overall, great option!!

Opal's Mae
United States
4 months using the app
April 16, 2021

The email automation through ActiveCampaign has helped us both deliver important information to our customers and generate recurring revenue for our brand during a very difficult period of time. Easy to set up and effective. Highly recommend.

Twist at Home
United States
10 months using the app
April 15, 2021

Integration work well and A.C is really complete. It's perfect for automation, for analytics and more

Geekabrak
France
4 months using the app
March 15, 2021

Honestly have spent years inside crms and automation tools. Hands down this is the best one ever and it actually works and works so well

Bungalow Beer
United Kingdom
12 days using the app
Edited March 10, 2021

I really enjoy this app as is. It works great and has no bugs! Very smooth. However, I wish there were 2 main features added. 1) That address info would be copied over and 2) that shipment delivery info would also get transferred. 1) Segmenting based on region would be hugely helpful. 2) Triggering automations based on product delivery would also be great. Shopify gets that shipping info gathered automatically (and sends an email when delivery happens), so I would think it's possible to get it into ActiveCampaign too. I still love the app, but would love it more with these features :) - Walter

Resurrect Labs
United States
29 days using the app