ActiveCampaign Marketing

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly.
It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved.
Can get very pricey with the large number of contacts.
Still highly recommend the app because of its flexibility, stability and features.

The Active Campaign integration with Shopify is very simple and easy to use! Our business has benfited enormously from the integration between Active Campaign and Shopify. Would highly recommend.

We love how easy the templates are to use and the creative designs that appeal to our customers. We appreciate the flow and funnelling.

Active Campaign has been really helpful to get automations and customer journeys up and running! Our account manager is so helpful with any question that we have--and she provides ideas/recommendations to get the most out of Active Campaign.

We've been using Active Campaign for 2 years now and have had a great experience. It's definitely not the most popular or common ESP, so sometimes other apps we use don't have pre-built integrations, but for the price it's great! Friendly, knowledgable, and responsive product support via chat is a huge plus.

We use the software mainly to send out informative emails, haven't much done the automatic part yet. The reach of the emails is good (won't go to spam like in some platforms).

This is a great and reliable application to send out your emails from. Just a little pricey. However, I highly recommend to those looking for an upgraded "CRM" system.

The Active Campaign integration utilizes customer data in a way that I previously didn't know was possible. Beyond just looking at the abandoned carts, AC can see when a customer visits a certain page, when they checkout, and lots of other helpful data. I do wish you had a calendar filter to organize scheduled campaigns. There isn't really any way to filter and organize and that gets extremely overwhelming. Overall, the app works well and gives a good amount of data on customer behavior in order to better target with specific emails.