ActiveCampaign Email Marketing

I do really like the user friendly aspect of this app - The cost is indeed more expensive than our former MailChimp integration, so I am looking forward to learning more bells and whistles to help justifiy our bump in cost.

We used this app to connect Active Campaign's email & CRM system to our store with relative ease. Creating automations based on the data collected on Shopify and the online shopper behavior is relatively quickly and the app support is soon an effective, mostly throughout the Onboarding process.

I liked it allows to call products within the email as the products itself for e-tailers are the biggest drive for conversion. However it would be nicer if there can be greater flexibility in terms of 1) searching for collections (now there's only 250 collections visible within AC, and follows an alphabetical order - so if i have over 250 collections and would like to get the Z-collection, it will never shows up). 2) the way products are being shown (now it limits to show 4 products at max for each product block, and the sorting of products are very limited, on pricing it doesn't allow to show compare at price)

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly.
It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved.
Can get very pricey with the large number of contacts.
Still highly recommend the app because of its flexibility, stability and features.

Really simple and powerful integration! Just with a couple clicks the shop is directly connected to the whole AC Ecosystem!

ActiveCampaign has done a great job reorganizing our customer database, as well as putting together clean emails. We recently migrated from Omnisend to ActiveCampaign for the premium customer databasing, among other features recommended to us. The email building interface is a little more challenging to navigate than Omnisend, but there are a lot more customizable options. We enjoy the greater amount of customization and hope to make the most of it as we continue with the platform.

Syncs my store contacts and activity to Active Campaign. Keeps track of purchases. I like that it has historical sync for past orders. Great tool. Shopify + Active Campaign for the win!

We use Shopify for purchases and AC to track and automate emails, etc with purchasing. It's a great combo. Haven't had issues!