Reviews (391)

Overall rating
4.4
Counts per rating level
  • 79% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its CRM and email marketing capabilities, noting significant business growth and revenue enhancement after switching from other platforms. The seamless Shopify integration and automation features, such as abandoned cart emails, are particularly valued for their time-saving benefits. Customizable templates and customer segmentation tools are also praised for boosting targeted marketing efforts. Additionally, the ability to track customer interactions provides insightful campaign performance data. Merchants appreciate the user-friendly interface, smooth daily operations, and the responsive customer support team, describing the app as stable and reliable for business operations.

March 14, 2020

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use?

If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with.

Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful.

Unfortunately, it's a bunch trade-offs.

Big Island Coffee Roasters
United States
Over 1 year using the app
ActiveCampaign replied April 6, 2020

Thank you for taking the time to review your experience! The team appreciates your feedback and is continuing to work on improving the experience for our users.

Feel free to connect with our Success Team for a free one-on-one training to help with strategy and to answer any questions you may have about building automations: https://www.activecampaign.com/support/1on1/

January 22, 2021

This app is super helpful in figuring out automations. I felt like I was having to do a TON of back and forth figuring things out and it made it much more simple.

SAGE + FRANK
United States
11 months using the app
March 18, 2020

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

Bigen USA
United States
11 months using the app
ActiveCampaign replied April 7, 2020

Thank you for taking the time to leave a review. Feedback from customers is important to us and helps us create a better experience for users in the future.

-Your friends at ActiveCampaign

Edited April 23, 2020

It looks very complete and comes highly recommended from digital marketing friends so should be perfect for my business. I’m looking forward to learn it

Swiss Toniq
Switzerland
10 months using the app
October 13, 2022

Was able to integrate Shopify and ActiveCampaign to transfer contacts and trigger automations. Email Designer is really well built but can be slow and buggy sometimes.

Noots
United States
10 months using the app
Edited August 17, 2020

We had an initial review of 5 stars and now we are revising it to 2 stars and here is why -> we chose Active Campaign (over Klaviyo) over a year ago and used Active Campaign considerably during the time. We were quite satisfied until we started running into regular issues related to fonts / design and lately integration issues (with pop ups, etc.) to the point where we could not send emails, which obviously defeated the whole purpose of using Active Campaign as an email automation and of course lost sales. I must say the Product & Technical support was also quite ordinary - no real urgency or genuine attempt to actually fix our recent issues. On a side note, we were never really convinced with the ease of reporting / performance via AC but that wasn't a showstopper - sure, everything was possible to analyse, just in a very clunky way.

So, recently we migrated to Klaviyo (price wise its the same BTW) and wow, we are thinking why didn't we do this earlier? Of course both platforms can do pretty much all of what is generally required, but if you are an eCommerce brand I would recommend Klaviyo for sure. It's always hard to explain until you use both but basically all the issues I mentioned above are a non factor when it comes to Klaviyo, the analytics and reporting is simply amazing and it has a nice clean modern feel to it, particularly for setting up flows & reporting and above all no technical issues yet (fingers crossed!) - as in, we can actually send emails when we want and how we want and analyse the performance quite easily.

Hope the above helps in making a decision for ecommerce stores and brand owners.

Bhumi Organic Cotton
Australia
Over 1 year using the app
ActiveCampaign replied September 3, 2020

Thank you for taking the time to leave this valuable feedback! Our team is always looking for ways to improve, and your feedback is a great insight into how we can do better. We're sorry to hear that things didn't work out, but if you have any questions in the future, please don't hesitate to reach out to the team.

-Your friends at ActiveCampaign

February 10, 2023

Loved my onboarding process with ActiveCampaign. I have never had such quality service and attention during an onboarding. I am excited to see what features they keep developing, specifically improvements in reporting.

Just Ingredients
United States
9 months using the app
February 1, 2023

App ottima, servizio clienti totalmente inesistente
Ferma da una settimana e non si riesce a riattivare

theloft.store
Italy
Over 1 year using the app
Edited July 21, 2021

I love that we can connect Shopify with Active Campaign. It took me a couple searches and calls to figure out how to link a Shopify product purchase with an automation trigger in Active Campaign. But now that I have that figured out ... I love the integration. Saves me a lot of time tracking customers.

RCKN STYLE
United States
9 months using the app
December 9, 2021

We are using the AC app since 2 yrs, it works perfectly and allow us to automate all funnel strategy.

Eco Bio Boutique
Italy
8 months using the app