Overall rating
Counts per rating level
  • 80% of ratings are 5 stars
  • 12% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its seamless integration with Shopify, robust email marketing features, and valuable customer data. They praise its easy setup, affordability, and reliable performance. The automation features are particularly commended for their effectiveness in customer segmentation and targeted emails. Merchants value the ability to sync store contacts and track customer behavior. The customer service is generally considered helpful and responsive, and the onboarding process contributes to a positive user experience.

September 21, 2020

Active Campaign is an amazing piece of software. I have used it for years and they have rolled out so many new features over the years to help my business grow, from live chat, to deeper integration with Shopify, to even landing pages.

Active Campaign also has the best support and training of any CRM or Email Marketing app. We got excellent one-on-one training with their marketing experts, which made it so easily to monetize quickly.

Mason Bottle
United States
Over 3 years using the app
Edited March 9, 2020

Great app and seamless integration

I had AC recommended from a friend and have started with the free version and upgraded time and time again to now almost 50k contacts as well as their highest plan.

You can literally build any automation you want with AC as well as send regular campaigns. They have great blueprints for useful automations to get you started such as figuring out who your most active subscribers are etc.

They frequently add integrations (like with Typeform which is amazing) and help solve issues quickly and reliably.

The integration with Shopify works flawlessly. I have all our customer data right in AC and can filter contacts based on their shopping history with us which is great. A segment like "send campaign to customers who purchased within the last 30 days" takes 5 seconds to create).

For us it's a vital tool and the app we spend most for each month but it's dollars for pennies as it pays for itself. Highly recommended!

Awesome Maps
Over 3 years using the app
Edited January 12, 2021

Active Campaign has been an incredible addition to my business and the seamless integration with Shopify is a gamechanger. You can enhance the customer's shopping experience with just a few clicks and staying engaged has never been easier. Targeting, segmentation, and tags ensure each customer gets what they need in a timely manner, and following up with AC automation will let them know you appreciate their business/support. If you're looking to grow your business and give the customer a great experience, you can't go wrong with AC!

United States
Over 3 years using the app
Edited January 13, 2021

After moving over from MailChimp we've not looked back. Great stats to keep track of interactions, etc. Highly recommended!

South Records
United Kingdom
Over 3 years using the app
January 1, 2022

Works as well as you hope it would! Very little tech know-how needed, plug and play indeed. No complaints.

Fria Viner
Over 3 years using the app
Edited April 22, 2020

This is a great app! We been using shopify for many years and this really helps further the business.

United States
Over 3 years using the app
March 6, 2020

Active Campaign helped us a lot to create automatic newsletters directly fro our shop to our customers.

We use it for Newsletters but also for Abandonded Cart Emails and also collecting email adresses all through our shop.

For us Active Campaign is the best email marketing software and especially in combination with shopify.

Kitty Patootie
Over 3 years using the app
January 13, 2021

Great app, we have been using it for the last 12 months. A little bit on the expensive side, so if they are a little cheaper would be great.

Boost Surfing
United States
Over 3 years using the app
March 30, 2020

We migrated from Mailchimp to Active Campaign, especially because of the deep data integration with Shopify. We enjoy several things about this app. 1. It allows us to send the same campaign to multiple lists, and even segment these lists by a number of filtering criteria. 2. We can easily target those who display certain behaviors in the shop (purchasing products, buying more items, abandoning the kart) and tag and nurture them accordingly. 3. The lead scoring for Active Campaign is leaps and bounds better.
Last but not the least, we had our own Migration agent help us shift our account and all of its automations from Mailchimp.
We have not found anything lacking in Active Campaign.

Healing Blends Global
United States
Over 3 years using the app
March 6, 2020

The Active Campaign integrates well, and the support team has been great about answering questions/troubleshooting.

SaltWrap Store
United States
About 3 years using the app