Attentive: AI‑led Email &SMS

We have used Attentive for many years and have been happy with every aspect. The features and UI are solid, they are always pushing on product development, and are proactive with compliance. I can't speak highly enough about their white glove support and dedicated CSMs. Chelsee is top tier and has felt like an extension of our internal team.

Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing.

The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressive interpretation of the contract—suggesting that even discussing or planning with other providers would be a breach, despite that not being clearly supported by the language.

For a fast-growing e-commerce business, this makes it very difficult to evolve, evaluate alternatives, or integrate with tools Attentive doesn’t support. When integration gaps arise, the exclusivity still applies, leaving you stuck paying for services that no longer meet your needs.

If you value flexibility, vendor interoperability, or the ability to plan ahead without pressure tactics, read the contract very carefully before signing.

We have used Attentive for about 5 years now for our SMS program. They have been so great to work with, the software works great and is easy to use to setup messaging, campaigns and automations. They were so great, that we moved our email management over to them as well about 3 years ago. Having the all in one soltuon for email and SMS makes automations great to keep messaging consistent. Also, in the world of tricky SMS litigation they are great about staying on top of it and helping to keep you complaint. Highly recommend.

Attentive has been a strong partner for our SMS marketing for several years. The platform makes it easy to launch campaigns, manage automations and quickly create segments for strategic targeting. Their support team is super responsive and knowledgeable, which has been a huge plus whenever we need quick guidance. The reporting tools provide solid insights into performance, though there's some room for improvement in customization and deeper data visibility. Overall, Attentive has helped us grow our email & SMS lists, increase engagement, and drive measurable revenue.

I helped onboard Attentive for our team back in 2019 and we've been using it ever since. The product only improves with each year and it's by far the most intutive platform in our martech stack. We wouldn't have seen the growth we have as a business without a reliable SMS partner like Attentive.

We’ve been with Attentive for almost 7 years and it’s been rock solid. The platform is intuitive, fast, and built for marketers. Clean UI, smart segmentation, easy testing, and dependable deliverability. Their team is the real edge: proactive, knowledgeable, and available for anything from BFCM prep and campaign strategy to backend and integration support. Onboarding new features is smooth, compliance is clear, and reporting makes it simple to tie programs to revenue. Attentive scales with us and keeps improving. If you want a partner, not just software, this is it.

We've been with Attentive for 5 years now, and have been very happy with everything. They lead the space for SMS marketing, and have always been a great partner to help us grow and reach our customers in different ways. They also are constantly coming up with new features and products that help make this channel easy to use while achieving higher ROI, especially with AI.

Extremely happy with the performance of Attentive over the last several years. Constantly improving the U/I and different rollouts that fit client needs. Definitely a core function for our business!

We’ve used Attentive for over four years, and they’ve been a fantastic partner! The platform is intuitive and easy to use, the Attentive and White Glove teams are always helpful, and they continue to enhance their features and offerings.

Using Attentive has been super easy and helpful for our marketing efforts. Creating and monitoring campaigns is user friendly and easy to stay organized. They offer various analytic reports to help monitor performances. AI Grow is also a useful addition to offer more sign-up units and grow our audience. The support team is super responsive and everyone I've interacted with has been very friendly and helpful.