Attentive: AI‑led Email &SMS

We launched SMS with Attentive in June 2022 and have enjoyed growing our SMS offering as the platform has also developed and improved over the years. The CSM team are very supportive and have helped us optimise and grow our programme. Their support team, Whiteglove is also amazing, they reply promptly and with great technical understanding! Overall, a great platform to use!

The platform is intuitive and easy to navigate. We’ve received excellent support and performance has been great. Our account manager Maya has been particularly helpful- she provides great recommendations, is highly reliable, and is knowledgeable. Overall, it has been a very positive experience so far!

We have been with Attentive for SMS for nearly 2 years and couldn't recommend them enough whether you are looking to launch an SMS channel or optimise your existing one. The support is excellent, and having regular catch ups with our CSM is really helpful (especially as a team of one!). The platform is also very easy to use.

We’ve had a really positive experience with Attentive for building and running our SMS channel. The platform is so easy to use, and we've seen huge growth since onboarding. Our CSM, Rohanne, is always on hand to help with any new tech set ups, questions we have, or suggestions of ideas that always align with our brand TOV. Very excited to see what we can do next with Attentive!

We’ve had a really positive experience with Attentive. The platform is intuitive and easy to use, which makes building and managing SMS campaigns simple. It integrates well with the rest of our tech stack, allowing everything to run smoothly alongside our other marketing channels. The Attentive team has also been incredibly helpful – always responsive, knowledgeable, and proactive when it comes to support and optimisation.

We migrated from Klaviyo for our emails in Aug 25 (been sending SMS since start of 2025) and we find the platform to be super intuitive and easy to use. Great to have both sms and email in the same place. We've had a couple of small issues in the past which were resolved by the attentive team with relative speed. It's great to have a managed service to provide recommendations on both campaign and journey strategies. Overall happy with the move.

We migrated from Klaviyo to Attentive at the back end of 2025. The process has been seamless. Performance has increased massively using the full suite of Attentive SMS and email software.

We're really happy with our account management, Sam actively optimises accounts and suggests improvements, even when we're too snowed under to give the channel the attention it deserves.

Can't recommend Attentive enough.

We switched to Attentive in October last year and have really been enjoying the platform ever since. The team has been incredibly helpful in supporting us as we optimise our SMS programme and the analytics/ reporting tools are both excellent and very easy to use. The support from the White Glove team has been fantastic, especially through the live chat feature whenever we’ve needed assistance. Overall, it’s been a great experience so far.

Nearly 6 months into using Attentive and really happy with the service so far, it's not been without a few hiccups, but the team have been incredibly helpful and quick to rectify! Already seeing a huge improvement from our previous SMS provider, so very excited to see how we grow with them.

Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing.

The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressive interpretation of the contract—suggesting that even discussing or planning with other providers would be a breach, despite that not being clearly supported by the language.

For a fast-growing e-commerce business, this makes it very difficult to evolve, evaluate alternatives, or integrate with tools Attentive doesn’t support. When integration gaps arise, the exclusivity still applies, leaving you stuck paying for services that no longer meet your needs.

If you value flexibility, vendor interoperability, or the ability to plan ahead without pressure tactics, read the contract very carefully before signing.