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Customer Pricing (Wholesale & VIP Pricing)

Customer Pricing (Wholesale & VIP Pricing)

Developed by BOLD

562 reviews
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Price: $29.99 / month Free Trial: 90 days More info
  • Offer Customer Specific Pricing to premium customers! Gold, Silver, Platinum etc. based off annual spending. You can even set the app to do it automatically!
  • Use this app to offer multiple levels of WHOLESALE Pricing and use your same store for Wholesale and Retail
  • Allow customers to buy memberships to get discounted prices or hand pick customers to thank them

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The #1 Trusted and Highest Rated Wholesale, VIP and special customer pricing app on Shopify!

So what makes this app different from others? Glad you asked :-)



  • KEY DIFFERENCE: This app DOES NOT rely on coupon codes. Other wholesale apps rely on coupon codes that can be easily figured out and abused! GOOD NEWS, as we don't rely on coupon codes to create the special pricing, you can still create coupon codes for promotions for wholesale or VIP customers!

  • It's the first and only app that allows you to offer wholesale prices to certain customers you choose.

  • It's the only app that allows you to have multiple levels of pricing on a product. (i.e. Wholesale level 1, wholesale level 2, VIP etc.)

  • You can offer "VIP", or "Membership" pricing to customers tagged "VIP," or Gold, Platinum, or any tag you choose.

  • The ONLY app that allows you to auto-tag customers by HOW MUCH they spend. I.e. Spend $500 and become a Silver member getting 10% off the entire store, Spend $1,000 or more and become a Gold member getting 20% off.

  • The ONLY app that allows you to auto-tag customers based on HOW MANY TIMES they order. This allows you to reward repeat customers. Or run a promotion like "After your 5th order become a VIP member and get exclusive pricing."

  • The ONLY app that allows you to auto-tag customers based on WHAT COUNTRY they're from. Show different pricing to customers based off the country on their account.

  • The ONLY app that allows you to auto-tag customers based off WHAT PRODUCTS they buy. For example, buy a $49 "membership" product and get tagged VIP to get exclusive pricing.

  • It does not force your members or wholesalers to use coupon codes to get their special pricing. So if you want to offer coupon codes you can do that still in the normal way :-)

  • Offer "Member" or Wholesale pricing on your entire store, specific collections, product types, brands, or even just hand selected products.

  • It's the only app that allows you to offer member or wholesale pricing not just on specific products, but even specific variants.

  • It's the only app that allows bulk pricing imports. Got all your wholesale or member pricing on a spreadsheet? No problem!

** We launched this app just over a year ago and since then we've had a ton of requests for more advanced features such as auto-tagging, email marketing, detailed pricing, bulk imports, country specific pricing, exports etc... We're happy to announce that we just added new features and there is now a $49.99 Premium version available that has it all! Scroll to the bottom to see a list of all the new features. The Basic version is still $29.99 and is pretty powerful too :-)

☟ Here's more about the app!

Offer Custom Price Levels to Different Customers



  • Platinum

  • Gold

  • Silver

  • Wholesale

  • Wholesale Level 2

  • Repeat

  • ... You get the idea!

This app will allow you to offer different prices to customers and multiple levels when they login. We know your marketing head is probably just spinning with ideas, but here's a few just in case it isn't.

★ The only app that allows you to offer MULTIPLE Wholesale price levels on the same product!

---- ☛ Click here to see a live demo


First, Some Nuts and Bolts


First of all, the basic way the app works in the backend is you create tags for specific groups of customers and then price levels for that customer group. Then when a customer logs in the appropriate price is displayed based on their tag.

Manual or Automatic


Set it and Forget it! You can manually apply tags to customers to put them in a group, OR even better, you can set rules and then let the app do it for you! So for example you can set rules like this and create loyalty programs:


  • Spend more than $100 - reach SILVER Status and get 5% off

  • Spend more than $500 - reach GOLD Status and get 10% off

  • Spend more than $2,000 - reach PLATINUM Status and get 20% off

  • Repeat Customers - After your second order reach Bronze level and get 5% off

  • After your 3rd order - reach SILVER Status and get 10% off

  • After your 10th order - reach GOLD Status and get 15% off

  • After your 15th order and $3,000 spent - reach PLATINUM PLUS and get 25% off, plus 10% off your Elite product line that no other levels get


... The list goes on! Be creative.

PLUS New Feature Just Added


Auto-Tag customers when they buy certain products! Have you ever wanted to sell a product, maybe a membership, and automatically give your customers a discount? Now you can! You can set certain products, or groups of products, to automatically tag a customer into a certain level when purchased. Just imagine the marketing possibilities!

Use it for Wholesale or Dealer Pricing!


Any store can use this app to reward customers for spending more to create loyalty, but it can also be used to offer wholesale prices on your store. Create a customer tag called "Wholesale" and apply that tag to all the people you want to get wholesale pricing. This app eliminates the need to have 2 separate stores to cater to both wholesale and retail customers!

Sell Memberships or Thank Good Customers


A common marketing strategy is to sell memberships and then offer a permanent discount. This creates a sense of belonging for customers who will be more likely to shop where they have purchased a membership.

Why not be creative and sell memberships such as: a $40 membership gets you 10% off everything (or hand picked products or collections) for a year, and a $100 membership gets you 20% off! You could also give away memberships as promotions, and much more.

Create Loyalty like never before and Increase your Sales!


Anyone with a little marketing know-how will try to create brand/store loyalty any way possible. Nothing creates loyalty more than automatically rewarding customers with a membership statuses that includes a discounted price!

You can promote this on your site, or even create a special membership page explaining how your price levels work and what customers will need to spend to achieve them. You'll find people will go out and get their friends to order too, just to achieve that next membership status.

Brand, Type or Collection Specific


Not only can you offer store-wide discounts, but you can also specify a certain Collection, Product Type, Brand, or hand pick products. Whatever works best for your store.

NEW ✰ PREMIUM ✰ FEATURES JUST ADDED


We just released a number of new features and created a Basic and Premium version. The new premium features just added are:

Auto-Tagging by Product


Automatically tag customers into a certain price level when they buy a certain product. For example you could sell different membership levels, and when the customer buys them they automatically get moved into that price group.

Auto-Tagging by Country


Automatically tag customers into a certain price level based off their country. This will allow you to offer special discounts to people from certain countries, or groups of countries such as North America or Europe. This can be a great marketing tool!

Email Marketing


Create personal customized emails that automatically get sent to a customer when a customer gets auto-tagged into a new pricing group. For example if they spend a certain amount, order a number of times, or buy a certain product and move into a price level.

Detailed Pricing Grid


With the Basic version you can create price groups. For example "All Shoes" are 10% of for a Gold customer, 25% off for Wholesale etc... Now, with the detailed pricing grid in the Premium version you can price each individual product, OR EVEN each individual variant! So a wholesale or gold customer can only get a discount on a single variant if you want. That's as precise as you can get!

Bulk Imports & Exports


If you're like most people that sell wholesale you probably have a spreadsheet with all your wholesale pricing. Well, now with the premium version you can just import that info in! We built an import tool that allows you to import a .csv file with all your Wholesale, Gold, VIP etc. pricing.

When we originally created this app we only envisioned people using it to offer bulk discounts on the entire store, or large groups of products to different types of customers (Gold, VIP, Wholesale etc.). Since we launched the app we've had a ton of requests for more advanced functions, so we decided to build a Premium version to offer those features.

Here are the details on what each version comes with:

Basic Version - $29.99



  • Create multiple different customer levels (Wholesale, Gold, VIP etc...)

  • Tag customers in Shopify to place customer in level

  • Set different discounts for different groups of products (ie, 10% off shoes, 15% off clothing etc.)

  • Create as many different price groups as you like


Premium Version - $49.99


  • All the features included in the Basic version, plus...

  • Auto-Tag customers based on how much the spend

  • Auto-Tag customers based on how many times they order (ie, repeats etc.)

  • Auto-Tag customers when they buy certain products

  • Email Engine to automatically email customers when they move groups

  • Detailed Pricing Grid to price individual products or even just certain variants.

  • Bulk Imports. Import all your wholesale and other pricing from a spreadsheet.

  • Common Questions


    Q - Is there a liquid update to my store required?


    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install, but don't worry, if for any reason you uninstall the app during the trial period that is 100% refundable.

    Q - Does this app integrate with other apps?


    Generally yes, however there are some (generally inventory apps) that don't. The way this app offers special pricing is by creating extra hidden variants and then switches to them for the appropriate customer when logged in. There are some apps that recognize the metafields we use to indicate these variants such as Shoppad and a few others, but not all do. If you use other apps that need to recognize unique specific variants we always recommend you contact them to check. If there are integration issues it's generally not this app that is affected. It would be the other app in some way. So the integration would need to come from their side as they need to recognize our metafieds and unfortunately we cannot force them to integrate with this app. It's hard to keep track of all the apps out there, but as a general rule, if you use a 3rd party app to manage your inventory on Shopify we don't recommend using this app.

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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

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    Customer Pricing (Wholesale & VIP Pricing) reviews

    562 reviews
    1. 5 stars (464 reviews)
    2. 4 stars (53 reviews)
    3. 3 stars (9 reviews)
    4. 2 stars (9 reviews)
    5. 1 star (27 reviews)

    Fantastic App and a very supportive team - well done with the product and sevice

    posted

    Mohit did an amazing job inserting some custom coding. The day I asked for this to be done was when it was. Very quick process! The live chat is very helpful, amazing app.

    posted

    Highly recommend this company to anyone wanting to add wholesale to their site. Excellent service - prompt, patient and very helpful. Took the time to explain everything to me and walk me through completing the setup so it would work exactly how I wanted it to. Phillip was the one who helped me out and made sure I was comfortable with the app setup. THANKS again!

    posted

    I had a problem with the app where it was posting duplicate color swatches for the normal product listing and the alternative customer product listing. I contacted support and their support people did a great job of getting the issue to the developers who could resolve my problem. The developer did a great job and we are now fully functional. I was so impressed by the support as often when I make request of app owners to resolve our problems, we never hear back or it takes weeks to resolve. Not in this case. I was informed what was happening all through the process and the issue was expedited and taken care of as soon as possible. Great job Bold!!

    posted

    Customer Service is excellent. I had trouble putting the app into my shop and their customer service did all the hard work for me. Making my life so much easier. Thanks again. Strongly recommend.

    posted

    I've been looking for a wholesale app for awhile. Made the mistakes of not turning off groups that created a nightmare so I had to uninstall the app and vix all variants it created.

    Well while looking for another app made the mistake of reinstalling this one again. Charged me $50 and didn't understand why till I realized it was the same app I tried the previous week. Cancelled it again.

    BEWARE if you are not careful this app will show all your wholesale pricing to everyone and it's not an easy fix. It creates extra variants and it is time consuming as all hell

    posted

    Have never had an experience like it, it gives us essential functionality and the Bold staff even did the install for us and installed a tweak for us without any extra charge. Not even worth looking for alternatives with that level of support. Worth every single penny. Thank you Bold!

    posted

    This team is so quick to respond and have been incredibly helpful in making our online store the best it can be. Thanks Mohit and all!

    posted

    I had difficulty with setting up my wholesale pricing as it is a fixed price not a percentage discount off retail. Bold Apps customer service were very quick to respond and walked me through how to do it and also how to have items on the wholesale side that weren't available on the retail side - any problems were solved quickly and efficiently. I hope I don't have any more issues but I feel confident if I do that they help sort them out quickly. NICE APP and very courteous and fast service.

    posted

    We're currently creating our new wholesale/retail site and have been impressed with how fairly straightforward it seems to be to set up Bold pricing across the range. In particular the support I have had from Cam has been faultless. I have peppered him with a heap of questions and he has responded quickly and patiently. Quality of ongoing support was one of the things we were looking for in an app, glad we chose Bold.

    posted
    Get
    $29.99 / month

    ★ ★ ★ FREE FOR 90 DAYS ★ ★ ★


    ★ ★ ★ PARTNER FRIENDLY ★ ★ ★
    This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

    90 days

    Support & Sales

    BOLD
    204-400-3242
    support@boldapps.zendesk.com
    boldcommerce.com
    Get Support

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