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Customer Pricing (Wholesale & VIP Pricing)

Customer Pricing (Wholesale & VIP Pricing)

Developed by BOLD

542 reviews
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Price: $29.99 / month Free Trial: 30 days More info
  • Offer Customer Specific Pricing to premium customers! Gold, Silver, Platinum etc. based off annual spending. You can even set the app to do it automatically!
  • Use this app to offer multiple levels of WHOLESALE Pricing and use your same store for Wholesale and Retail
  • Allow customers to buy memberships to get discounted prices or hand pick customers to thank them

★★★ AUGUST SPECIAL: Get Product Options FREE for two months!


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The #1 Trusted and Highest Rated Wholesale, VIP and special customer pricing app on Shopify!

So what makes this app different from others? Glad you asked :-)



  • KEY DIFFERENCE: This app DOES NOT rely on coupon codes. Other wholesale apps rely on coupon codes that can be easily figured out and abused! GOOD NEWS, as we don't rely on coupon codes to create the special pricing, you can still create coupon codes for promotions for wholesale or VIP customers!

  • It's the first and only app that allows you to offer wholesale prices to certain customers you choose.

  • It's the only app that allows you to have multiple levels of pricing on a product. (i.e. Wholesale level 1, wholesale level 2, VIP etc.)

  • You can offer "VIP", or "Membership" pricing to customers tagged "VIP," or Gold, Platinum, or any tag you choose.

  • The ONLY app that allows you to auto-tag customers by HOW MUCH they spend. I.e. Spend $500 and become a Silver member getting 10% off the entire store, Spend $1,000 or more and become a Gold member getting 20% off.

  • The ONLY app that allows you to auto-tag customers based on HOW MANY TIMES they order. This allows you to reward repeat customers. Or run a promotion like "After your 5th order become a VIP member and get exclusive pricing."

  • The ONLY app that allows you to auto-tag customers based on WHAT COUNTRY they're from. Show different pricing to customers based off the country on their account.

  • The ONLY app that allows you to auto-tag customers based off WHAT PRODUCTS they buy. For example, buy a $49 "membership" product and get tagged VIP to get exclusive pricing.

  • It does not force your members or wholesalers to use coupon codes to get their special pricing. So if you want to offer coupon codes you can do that still in the normal way :-)

  • Offer "Member" or Wholesale pricing on your entire store, specific collections, product types, brands, or even just hand selected products.

  • It's the only app that allows you to offer member or wholesale pricing not just on specific products, but even specific variants.

  • It's the only app that allows bulk pricing imports. Got all your wholesale or member pricing on a spreadsheet? No problem!

** We launched this app just over a year ago and since then we've had a ton of requests for more advanced features such as auto-tagging, email marketing, detailed pricing, bulk imports, country specific pricing, exports etc... We're happy to announce that we just added new features and there is now a $49.99 Premium version available that has it all! Scroll to the bottom to see a list of all the new features. The Basic version is still $29.99 and is pretty powerful too :-)

☟ Here's more about the app!

Offer Custom Price Levels to Different Customers



  • Platinum

  • Gold

  • Silver

  • Wholesale

  • Wholesale Level 2

  • Repeat

  • ... You get the idea!

This app will allow you to offer different prices to customers and multiple levels when they login. We know your marketing head is probably just spinning with ideas, but here's a few just in case it isn't.

★ The only app that allows you to offer MULTIPLE Wholesale price levels on the same product!

---- ☛ Click here to see a live demo


First, Some Nuts and Bolts


First of all, the basic way the app works in the backend is you create tags for specific groups of customers and then price levels for that customer group. Then when a customer logs in the appropriate price is displayed based on their tag.

Manual or Automatic


Set it and Forget it! You can manually apply tags to customers to put them in a group, OR even better, you can set rules and then let the app do it for you! So for example you can set rules like this and create loyalty programs:


  • Spend more than $100 - reach SILVER Status and get 5% off

  • Spend more than $500 - reach GOLD Status and get 10% off

  • Spend more than $2,000 - reach PLATINUM Status and get 20% off

  • Repeat Customers - After your second order reach Bronze level and get 5% off

  • After your 3rd order - reach SILVER Status and get 10% off

  • After your 10th order - reach GOLD Status and get 15% off

  • After your 15th order and $3,000 spent - reach PLATINUM PLUS and get 25% off, plus 10% off your Elite product line that no other levels get


... The list goes on! Be creative.

PLUS New Feature Just Added


Auto-Tag customers when they buy certain products! Have you ever wanted to sell a product, maybe a membership, and automatically give your customers a discount? Now you can! You can set certain products, or groups of products, to automatically tag a customer into a certain level when purchased. Just imagine the marketing possibilities!

Use it for Wholesale or Dealer Pricing!


Any store can use this app to reward customers for spending more to create loyalty, but it can also be used to offer wholesale prices on your store. Create a customer tag called "Wholesale" and apply that tag to all the people you want to get wholesale pricing. This app eliminates the need to have 2 separate stores to cater to both wholesale and retail customers!

Sell Memberships or Thank Good Customers


A common marketing strategy is to sell memberships and then offer a permanent discount. This creates a sense of belonging for customers who will be more likely to shop where they have purchased a membership.

Why not be creative and sell memberships such as: a $40 membership gets you 10% off everything (or hand picked products or collections) for a year, and a $100 membership gets you 20% off! You could also give away memberships as promotions, and much more.

Create Loyalty like never before and Increase your Sales!


Anyone with a little marketing know-how will try to create brand/store loyalty any way possible. Nothing creates loyalty more than automatically rewarding customers with a membership statuses that includes a discounted price!

You can promote this on your site, or even create a special membership page explaining how your price levels work and what customers will need to spend to achieve them. You'll find people will go out and get their friends to order too, just to achieve that next membership status.

Brand, Type or Collection Specific


Not only can you offer store-wide discounts, but you can also specify a certain Collection, Product Type, Brand, or hand pick products. Whatever works best for your store.

NEW ✰ PREMIUM ✰ FEATURES JUST ADDED


We just released a number of new features and created a Basic and Premium version. The new premium features just added are:

Auto-Tagging by Product


Automatically tag customers into a certain price level when they buy a certain product. For example you could sell different membership levels, and when the customer buys them they automatically get moved into that price group.

Auto-Tagging by Country


Automatically tag customers into a certain price level based off their country. This will allow you to offer special discounts to people from certain countries, or groups of countries such as North America or Europe. This can be a great marketing tool!

Email Marketing


Create personal customized emails that automatically get sent to a customer when a customer gets auto-tagged into a new pricing group. For example if they spend a certain amount, order a number of times, or buy a certain product and move into a price level.

Detailed Pricing Grid


With the Basic version you can create price groups. For example "All Shoes" are 10% of for a Gold customer, 25% off for Wholesale etc... Now, with the detailed pricing grid in the Premium version you can price each individual product, OR EVEN each individual variant! So a wholesale or gold customer can only get a discount on a single variant if you want. That's as precise as you can get!

Bulk Imports & Exports


If you're like most people that sell wholesale you probably have a spreadsheet with all your wholesale pricing. Well, now with the premium version you can just import that info in! We built an import tool that allows you to import a .csv file with all your Wholesale, Gold, VIP etc. pricing.

When we originally created this app we only envisioned people using it to offer bulk discounts on the entire store, or large groups of products to different types of customers (Gold, VIP, Wholesale etc.). Since we launched the app we've had a ton of requests for more advanced functions, so we decided to build a Premium version to offer those features.

Here are the details on what each version comes with:

Basic Version - $29.99



  • Create multiple different customer levels (Wholesale, Gold, VIP etc...)

  • Tag customers in Shopify to place customer in level

  • Set different discounts for different groups of products (ie, 10% off shoes, 15% off clothing etc.)

  • Create as many different price groups as you like


Premium Version - $49.99


  • All the features included in the Basic version, plus...

  • Auto-Tag customers based on how much the spend

  • Auto-Tag customers based on how many times they order (ie, repeats etc.)

  • Auto-Tag customers when they buy certain products

  • Email Engine to automatically email customers when they move groups

  • Detailed Pricing Grid to price individual products or even just certain variants.

  • Bulk Imports. Import all your wholesale and other pricing from a spreadsheet.

  • Common Questions


    Q - Is there a liquid update to my store required?


    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install, but don't worry, if for any reason you uninstall the app during the trial period that is 100% refundable.

    Q - Does this app integrate with other apps?


    Generally yes, however there are some (generally inventory apps) that don't. The way this app offers special pricing is by creating extra hidden variants and then switches to them for the appropriate customer when logged in. There are some apps that recognize the metafields we use to indicate these variants such as Shoppad and a few others, but not all do. If you use other apps that need to recognize unique specific variants we always recommend you contact them to check. If there are integration issues it's generally not this app that is affected. It would be the other app in some way. So the integration would need to come from their side as they need to recognize our metafieds and unfortunately we cannot force them to integrate with this app. It's hard to keep track of all the apps out there, but as a general rule, if you use a 3rd party app to manage your inventory on Shopify we don't recommend using this app.

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    *** Don't have an awesome Shopify store already? Get started here!


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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

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    Customer Pricing (Wholesale & VIP Pricing) reviews

    542 reviews
    1. 5 stars (448 reviews)
    2. 4 stars (50 reviews)
    3. 3 stars (9 reviews)
    4. 2 stars (9 reviews)
    5. 1 star (26 reviews)

    To start out with we are using a suite of Bold apps. Customer Pricing, Product Options, Product Upsell, Loyalty Points, Product Discount and Bold Brain. All of the apps working together have allowed us to expand and manage multiple aspects of our business. Customer Pricing allows us to target specific customer groups for professional discount programs by industry. We use targeted marketing to promote registering for the special discount programs. The customers in these groups are tagged and see adjusted pricing as soon as they login to the store. The ease at which the discounting is handled has encouraged the users in these groups to purchasing more frequently.

    The majority of our catalog is customized or personalized and requires a degree of complexity in presenting the various offerings. Product Options allows us to manage those complex products. Product Upsell allows us to present complementary products when specific products are purchased, Product Discount allows us to create BOGOs, Sales and special promotions all designed to increase revenue. Loyalty Points allows us to build interest and repeat business. All of these apps working together have helped to increase activity in the store. The fact that they are all Bold apps makes them easy to manage and gives us access to the excellent Bold support team

    posted

    BOLD = AWESOME!

    I own an E-Liquid Company, We sell retail and and wholesale from our site. We have a number of product and pricing variants. The Customer Pricing App from Bold has made my life so easy! At first I was overwhelmed with all the scary code. The helpful support team from BOLD made installation a breeze and guided me on the right track to getting it working right! Since then, I have been able to assign customer specific pricing for a number of our tiered accounts! The best part is my customers love how simple it is to order from us, which means they are more likely to order again! I could not of accomplished it without the amazing team from BOLD!

    posted

    Cam was really helpful. As soon as we were able to give him access to our site, he fixed our problem and updated the app. Works great.

    posted

    I was getting in touch with Cam and the follow up service and customer support is fantastic. Awesome Man !!

    posted

    This app is an excellent app and does exactly what I need it to!

    I required some customization on my already very customized site, and their Customer Service from Mohit helped us achieve exactly what we were looking for!

    posted

    Great app for building relationships with influencers and professionals in your space. Jacks conversion rates when customers can see their specific discount or specialized content.

    posted

    I've been dealing with Cam and the follow up service and customer support is fantastic. This app has been able to provide exactly what we need. Super easy to use and couldn't be happier :)

    posted

    Working with Bold was an absolutely nightmare. This app is not meant for real businesses. We are a manufacturer of science equipment with over 1,200 SKU's and this app actually lost us money. From double discounting tiered wholesale customers and double dipping monthly promos, discount codes... The app creates duplicate variants in order to track discounts (herein lies it's main issues of compatibility). We had probably 10 cases with Bold and the first rep we worked with was very helpful but the main issue isn't the customer service (although after our first point of contact they failed to really answer and help in the depth we needed after things were messed up) the main issue is the app itself. If you are a small start up or store then this app maybe useful. It has so many issues even things like not having the ability to select a collection to mass discount because we had 'too many' collections. If Bold was honest about saying the needs we had or the size of our store was too big then it could have avoided 90 days of disaster and this poor review.

    posted

    I started my business as a hobby to help me get through Grad school. I slowly grew to something I realized I could not just give up on. I spent 9 long years getting my Masters Degree only to finally realize that I had already begin my true journey of owning a business.
    Overtime, other shops began contacting me regarding wholesale. I could not believe people were interested in what I made with my hands in my tiny spare bedroom.
    Now we are expanding to a small shop, hoping to build a bigger business! This app is going to make things easier for myself and my wholesale customers. It will give me so much more time to focus on my store front :)
    I really appreciated how quickly they responded to my emails. I was not sure that the customer pricing app was fully integrated into my website. They logged in and confirmed that everything was good to go! Thanks a bunch!

    posted

    Cam provided me with great support and quick response to my issues. The client was very happy with the end results. GREAT JOB CAM!

    posted
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    $29.99 / month

    ★ ★ ★ FREE FOR 30 DAYS ★ ★ ★


    ★ ★ ★ PARTNER FRIENDLY ★ ★ ★
    This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

    30 days

    Support & Sales

    BOLD
    204-400-3242
    support@boldapps.zendesk.com
    boldcommerce.com
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