Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.5 of 5 stars(3528 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.

About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    6% of ratings are 1 stars

Most recent reviews


HORRIBLE experience! I installed, worked real hard to get 10,000 followers on IG, did it and got the swipe up tagging. Had IG working for a few weeks, while FB for about a year. My FB page is older and I have over 45 grand followers. Thought this was a good idea after they invited me to install the app. Sold some things on FB and IG and all of the sudden they disabled the shops and withheld $467 of my money requesting that I prove my identity. I sent all sorts of ID and now they want me to show a phone bill with my website name on it to prove that my phone number is my business's number. I do not have a brick and mortar shop. The phone account is in my personal name and I have two phones and two numbers. One personal, one business. They will not accept that and have put me through hell trying to prove who I am for 7 weeks. Their customer service beyond sucks. I have disconnected this app, written off the money that they basically stole. Do not trust Facebook. If you have a problem too bad for you. I have been selling online 24 years and with Shopify 8 years. This is the worst experience ever. Facebook channel gets thumbs down and their customer service get 5 thumbs down


I am currently running some ads and the traffic to my website has picked up! Handy app to have installed.


I tried to sync with the facebook channel. All I sell in my shopify store is gellyfit gel polish, some brushes and cuticle oils! I've had so many of my products rejected on the basis that they breach some regulation or other with regard to nicotine???!!!! I'm honestly baffled with some of the BS they have come up with to reject my products when literally everything is Gel polish!!!

Developer reply

July 14, 2021

Thank you for your review and sharing your feedback. This definitely does not sound like the ideal experience. When it comes to product approval this is something determined directly by Facebook that Shopify does not have a hand it. I would be more than happy to share resources on contacting Facebook to appeal not approved products, and will be in touch by email shortly to provide further details. - Anna, Shopify Support