Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.5 of 5 stars(3491 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.


About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery

Support

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    72% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Evans Cash and Carry

Our ad account has been disabled after we set up the Facebook software, and dealing with Facebook has been a complete nightmare. I'm now attempting to uninstall the Facebook channel, which has proven to be a near-impossible task due to my inability to communicate directly with anyone inside Shopify and Facebook.

BITTRENDY

My website has received more than 1,000 visits and the facebook pixel has only registered 151, of the almost 200 carts it has only registered 4, 10 purchases in the last week and none registered on facebook. Now I want to do retargeting and I can't, because my data is very low, but I have already spent more than 300$ in ads. What do I do now? The cpc are getting higher and higher and the data collected more and more erroneous. Translated with www.DeepL.com/Translator (free version)

Developer reply

May 12, 2021

Thanks for sharing your feedback! We work hard to improve our app functionality, so I’d like to look into this further for you. I’ve sent out to an email to you and hope to hear more of your thoughts soon. - Marcus, Shopify Support

Crush Room

My purchase events were duplicated after I used Conversion API tracking. I could not edit the code to add event_id as custom parameter to avoid this issue.