Facebook & Instagram

Bring your products to people on Facebook and Instagram.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Design and Manage your Shops on Facebook and Instagram

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

App details

Facebook & Instagram

Facebook & Instagram

The Facebook and Instagram app gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook & Instagram

Facebook & Instagram

The Facebook and Instagram app gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 65% of ratings are 5 stars
  • 16% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 12% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • StylnU Boutique LLC

    Location United States

    Help !!! I have been trying to get my shop to display again since this new meta I can’t . I’ve been trying for the longest and no resolve.

    Developer reply
    December 2, 2022

    Hi there!

    Steve from Meta here! Thank you for taking time to leave a review. I'm sorry that you're running into trouble.

    If you would like assistance and haven’t already reached out, please contact us through our business support team (https://www.facebook.com/business/help), so we can help you sort out your problem.

    Thank you,
    Steve

  • The Passport Hustle

    Location United States

    Frustrating ... I use to be able to post new items and run ads from Shopify. Now it says disconnected and I cannot add Meta posts to my marketing campaigns. Can we have the old app back?

    Developer reply
    December 2, 2022

    Hi there!

    Steve from Meta here! Thank you for taking time to leave a review. I understand your frustration with the recent changes. If you would like to run campaigns on Facebook and Instagram, you will need to do so from Meta.

    If you would like assistance with this and haven’t already reached out, please contact us through our business support team (https://www.facebook.com/business/help), so we can ensure you have the best possible experience.

    Thank you,
    Steve

  • Simpativa

    Location Serbia
    Time spent using app 10 months

    bring back old version this one is so bad that i cant even stup my pixel properly. pls bring back previous vers.

    Developer reply
    November 30, 2022

    Hi There!

    Aaron here with Meta! Thank you for taking time to leave a review. We would love to hear more about your experience with the Facebook & Instagram App and provide any help you might need.

    If you would like assistance and haven’t already reached out, please contact us through our business support team (https://www.facebook.com/business/help), so we can ensure you have the best possible experience.

    Thank you, Aaron.

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