Facebook & Instagram

the app works fine within shopify, but the overview page does not provide many insights

My name is carmen Proctor. I am the owner of Blushbeam.co.uk. I thought that Facebook and Instagram were easy to set up, but I am in the process of hiring a freelancer who has the expertise to completely set up Facebook and Instagram for me. The pixel tracking on Facebook is very hard to set up. Facebook need to make that system simple for individuals who do not have the money to pay a freelancer to set up Facebook. When I fix something on Facebook, some else goes wrong; it's getting too hard.

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

This app helps to simplify staying on top of your Meta Ads, which products are synced, and which are having problems. I do with it provided more specific information when it tells me "something is wrong."

Setup was a little tedious, but once you have connected your store correctly there is nothing else to worry about, has worked well as a sales channel for me.

I find the Meta Business Manager to be quite complicated, so I appreciate that this app makes it easier to set up a shop on Facebook and Instagram.

However, I would like to see the app offer an option for creating Shopping Campaigns in just a few simple steps.

Additionally, I suggest that the app also includes WhatsApp integration. I’ve been trying to install WhatsApp on my own through Meta Business Manager, but I keep getting error messages. It’s messy and confusing.

We are currently trying to link our Shopify store to our Instagram and Facebook accounts but have encountered an error that prevents us from proceeding. It appears to be a hard stop, and we are unsure if the issue is related to our Facebook account or another aspect of the setup process. We would greatly appreciate your assistance in identifying and resolving the issue so we can move forward seamlessly.

Before I can tag my products in facebook and instagram.
I do the same process of uploading photos and information in shopify as before.But now I can not tag my products at all. I need help.

It's definitely going better than expected. I am getting more sales and more exposure. Occasionally I have issues capturing all the the information I get when orders come directly from my website versus FB and IG. For example, my website requires a phone number (mainly so we call them customer if there is a problem), but it is not a requirement in FB or IG. Some of our products and services are time sensitive where need to get a hold of the customer asap. Just having their email means we may not get to them in time. These are just minor kinks we can work out. Overall it has definitely boosted sales and we have had zero problem with payouts or processing

Must be easier to connect and verify the domain having to access the domain and creating txt files must be easier from the beginning, have to wait too much and find solutions on my own.