Reviews (3,838)

Overall rating
3.4
Counts per rating level
  • 53% of ratings are 5 stars
  • 12% of ratings are 4 stars
  • 7% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 24% of ratings are 1 stars
March 31, 2026

this app needs to be updated. It doesnt allow you to change your fb or ig page login once its on one page. so its not allowing me to switch btw my different profile accounts. Meta all together needs a lot of updates. just over this whole app and its blocking me from getting more money. I see why it has 3 stars it sucks simple

HoodRich Clothing Company™ USA
United States
About 7 years using the app
May 2, 2026

Absolutely do not allow this app to create a Facebook Business Portfolio for you, especially if you already manage multiple ad accounts. It will create one automatically, violating Facebook's terms for Business Portfolios (which is ironic since this is their official Shopify app), then they will restrict your account, and you won't be able to run ads. Nor will you be able to fix it by deleting the portfolio and creating a new ad account.

Lewd Dungeon Adventures
United States
Over 1 year using the app
March 15, 2026

All I want is to be able to tag products that send people to my website. I have been through 50 million settings 20 different help files (non of which have correct or instructions that actually match the page they tell you to visit)
I now have multiple pixels I believe and catalogues. This is a horrible experience. I should probably just shut it off!!!

Personalized Bike Plates
United States
Over 3 years using the app
April 26, 2026

The app helps connect Shopify products to Facebook and Instagram, but setup can sometimes feel confusing for new users. Product sync is useful, and the sales channel integration is powerful once connected. Clearer navigation and easier business asset management would make the experience much better.

MARTBEAUTY LLC
United States
Over 1 year using the app
March 24, 2026

Tengo un problema de duplicación del evento compra lo que altera mis resultados en ads ya que infla las ventas afectando directamente en mi negocio, me contacte con shopify culpaba a meta siendo que ellos son los que debían solucionar el problema, tuve que pagar a desarrollador que fue la unica solucion que me dio shopify, y el desarrollador dice que la app debe solucionar el problema y tardan dias en responder y sigo sin poder optimizar bien mis campañas

doblev.cl
Chile
Almost 2 years using the app
April 18, 2026

Awful. Tons of bugs. Won't load half of the time. Meta you need help in a lot of ways. Settings up ad campaigns couldn't be more of a disaster. I can't even uninstall and reinstall this app to get my pixel working. My pixel is suddenly not 'firing'. Pretty sad.

Byte & Bark Brew
United States
10 months using the app
Edited February 16, 2026

This channel never connects properly to show the measurement of visitors to my products, add to carts, or purchases. I think 2023 was the last time. I don't know why I keep this channel other than it's a Shopify direct channel. Once FB opened marketplace and blocked our products it's been pretty useless having shops.

VacationGrabs
United States
Over 5 years using the app
January 26, 2026

If I could give 0 stars, I would.

Meta has disabled my personal account along with all of my connected business accounts, cutting off access to over 10 years of business data, communications, and customer connections.

There is no functional support system available. Every support pathway requires logging in, yet login is blocked — including attempts to access support through the Shopify integration. This creates a closed loop with no way to reach a human or submit an appeal.

An automated AI system has made a serious and damaging error, and there is no accessible process to correct it.

This lack of accountability and human support is unacceptable, especially for businesses that depend on these platforms for daily operations.

The Movement Boutique - Kelowna
Canada
Almost 6 years using the app
April 28, 2026

its not allowed to switch account , and when i just uninstalled it for using different fb account with different pixel its not even not installing even not responding just redirect me on same page when i click on install

Primecater
United States
About 1 month using the app
April 16, 2026

Facebook and Instagram have been very helpful for growing my business. The platforms make it easy to reach new customers, promote products, and build a strong brand presence. I especially like the advertising tools and how simple it is to connect with my audience through posts, stories, and messages. Overall, it’s a powerful and reliable app for any business looking to expand online.

ACCOLADE
United States
12 days using the app