Facebook Marketing

Facebook Marketing

by Shopify

Promote products to the right audience on Facebook.

2.4 of 5 stars(36 reviews)

Streamline ad creation

Create Facebook ads in minutes directly from Shopify. Shopify pulls product images and descriptions from your store to save you time.

Target with confidence

Let Shopify help you build the right Facebook audience for your brand.

Track results in Shopify

Track results and get recommendations that will fuel better campaigns over time - all without ever leaving Shopify.

About Facebook Marketing

Create, manage, and track a Facebook campaign, without leaving Shopify.

Easy setup

Connect your Facebook Business Page to Shopify in a few simple steps. The Facebook tracking pixel will automatically be configured for your online store. As your store gets traffic and sales, you’ll be able to target similar shoppers through lookalike audiences that Shopify will automatically build.

Simple campaign creation

Create one of the most popular Facebook ad types, a carousel ad, in minutes. Facebook carousel ads allow you to showcase up to 5 products to interested buyers. Your product images and information will be pulled directly from your Shopify store to save you time.

Target the right audience with interest-based targeting or lookalike audiences.

  • Interest-based targeting: Select your audience manually based on their interests like hobbies, favorite products categories, fashion trends, entertainment and more.
  • Lookalike audiences: Let Shopify build audiences for you based on people similar to your customers and online store visitors. It’s a powerful tool that increases your chances of getting your ads in front of the people most likely to buy.

Choose a budget, along with campaign start and end dates that work for you.

Track everything in Shopify

Track results without ever leaving Shopify. Use campaign data to track performance and make improvements to your Facebook marketing over time. Shopify will also provide campaign recommendations to fuel better results.

Integrates with

  • Facebook

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Overall rating
2.4 of 5 stars
Based on 36 reviews

  • 5 of 5 stars
    25% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    8% of ratings are 3 stars
  • 2 of 5 stars
    11% of ratings are 2 stars
  • 1 of 5 stars
    50% of ratings are 1 stars

Most recent reviews


I have tried to place ad on my facebook page from my shopify account through this app. As soon as I click the button "Publish"; my facebook account become disabled. after 2 weeks fb allowed "Boost post" option again. And when I tried to place ad from this app, again my facebook account becomes disabled again and this time its disabled permanently.

Simply Useless and stupid App caused me to face huge losses.

SA Vitamins

app is broken, and my store is losing money

Feeback from Facebook is absolutely pathetic, don't waste your time with this app

The Handsome Grouse Soap Co.

Every time I went to publish my campaign, it said "server error" and gave no indication that anything had happened. I must have clicked publish a dozen times. Turns out, it actually had worked, and I had to waste 20 minutes to pause all the extra campaigns it had created. I left 1 up, we'll see how it goes.