Facebook Shop channel

Facebook Shop channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.4 of 5 stars(588 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook Shop channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook Shop channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook Shop channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook Shop channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.4 of 5 stars
Based on 588 reviews

  • 5 of 5 stars
    24% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    6% of ratings are 2 stars
  • 1 of 5 stars
    54% of ratings are 1 stars

Most recent reviews


I can't use the Facebook channel it says " the link is unavailable rn"
Please could you send me an e-mail to fix this?

Maya Solar

Utilice el programa y no me reconoce mi página de facebook, he intentado de todo y sigue lo mismo, necesito alguna sugerencia


It does not show all my items on Facebook it actually shows only 1 fix it sooooon pleaaaaase

Developer reply

March 27, 2020

Thank you for for your review!

When you first connect the Facebook Shop channel it can take up to 48 hours for your products to start appearing. Then it can sometimes take a little bit longer for everything to make it's way over. This is because all of your products need to be approved and then sync with your Facebook page.

I’ve reached out to you via email as well, so that we can check on things or you. Hope to hear from you soon! -Lizzy, Shopify Support