Facebook & Instagram

For a $trillion company this is one of the worst apps i have ever dealt with.
UPDATE- Looks like Shopify and Meta auto-synced all discount codes to FB Shops- so all of your Loyalty codes, etc got synced to Meta Shops - why would anyone in either dev team do that?
Support is non existent, chat is terrible - either they do not know what is going on or they send you a Help page link.
Simply put this Meta channel will not work with products that have multiple variants - like size AND color - unless you have a unique url for EVERY option
If you use an app like Globo to set up color options it will not be recognized by FB or IG shops - so i would not bother.
Also you will miss out on proper on site messaging like popups, cross sells, email collection, etc
It was a massive waste of time for me and we ended up with lots of orders for bracelets of a certain size but no leather color - so no way to know what to ship.
Truly shocking that Meta would outsource support to India or wherever - what are they copying Amazon??

Meta is the worst and takes you in circles. If you like just talking to an AI bot and wasting your time, not to mention teaching yourself to become a code programmer with their zero customer support, this is the app for you!

Constant errors. Disconnected my store from my Instagram for no reason after selling for half a year. No help from customer service. Was just told "It's fixed" after doing nothing. TikTok shop incoming!

not user friendly and a lot of restriction on the layout. Cannot add the bulk buy item in shop

Still waiting on my account to be reviewed 6 months later!

Virtually all integrations do not work or have serious issues. Pixel is unusable. Advantage+ is non-working.

It is too difficult to use Shopify and Meta business platforms.

absolute garbage system. does not sync or show any products between facebook and your store. impossible to setup, tells you all these existing errors but no way of resolving them. waste of time and money. dont bother, use a different store and advertising system.

As a small business owner trying to navigate Meta's ecosystem, I'm beyond frustrated with the confusing maze of platforms, poor customer support, and lack of basic functionality. Here’s a breakdown of why Meta is absolutely failing at providing a coherent experience:

Too Many Platforms, Too Little Logic
I’m trying to use Meta Business, Meta Commerce, Instagram, and Facebook—all of which are supposed to be connected. But why do I need to juggle so many separate programs to manage everything? Nothing makes sense. You'd think with all these accounts supposedly linked, the whole point would be to simplify things. But no. Instead, it's a mess of overlapping functions and repeated logins. I have to constantly hop between platforms just to get basic tasks done. I would love to hear the reasoning behind this decision—was it discussed in a meeting or did it just happen because... why not? Seriously, how is this supposed to be more efficient? It’s mind-boggling.

I’m the Owner, But I Don’t Have Access?!
I’m the OWNER of my business, but for some reason, I don’t have full access to manage my own accounts. WHY?!! Why is it that I, the person with the most responsibility and oversight, can’t do basic things like edit my shop or add products? What’s going on over there, Meta? Are you actively trying to make this harder for people like me to succeed? Ridiculous.

Where Did All the Support Go?
I’ve been running into constant issues, and when I try to get help, I’m met with a bot or an agent who can’t actually help me. It’s always the same: "Can’t process this request." Well, if you’ve fired all your customer service agents, do you at least have some bots that work? Because right now, your system is just an endless loop of frustration with no real solutions. Do you even have coders left to fix these things, or are they all gone too? WHY??

Email Verification: Seriously?!
Email verification doesn’t even work. I’m trying to verify my account and keep getting an error message. It’s 2024, and we’re still dealing with issues like this? How is this acceptable for a company of Meta's size? Come on, guys, fix the basics.

No Access to Shop – How Am I Supposed to Run My Business?
So, I can’t add products, I can’t edit my shop, and I can’t even tag my products in posts. No access. Again. I’m losing business because of this, and it feels like no one at Meta cares. I can't run an online shop if I can’t even manage the most basic things.

Less Money, WAY More Problems
Meta has made it clear that its priority is not its users. Between the broken features, lack of support, and overall chaos, I’m spending more time fixing problems than actually running my business. It’s costing me time, money, and sanity. All I can say is: fewer features, better features, Meta. Less really is more.

If you're looking for a seamless experience to run your business, do NOT rely on Meta. At this point, the platform feels like it’s designed to frustrate, confuse, and waste your time. I really hope someone at Meta is paying attention—because this is not working.

Difficult to get review fast. Impossible to run ads fast.