Facebook channel

Bring your products to Facebook and Instagram users.

Free to install. Additional charges may apply.

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

4.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    69% of ratings are 5 stars
  • 4 of 5 stars
    17% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    8% of ratings are 1 stars

PCjewelry

This app is just trash. My account was rejected by facebook for no reason. The support from Shopify was awesome and they gave me tips on how to try to get facebook to pass my shop on a review but in the end its up to facebook. If your shop is rejected the first time theres no use to try a review and facebook support just flat out told me thats its we can't help you. I recommend if your account is rejected for no reason whats so ever delete the app. Just trash.

Developer reply

January 28, 2022

Hi there,

Nataly here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. I'm sorry to hear about the issues you are facing with the Facebook channel. When it comes to approving or rejecting a store for Facebook Shopping, it is completely handled by Facebook. However, I'm going to follow up with you in an email to see where we can help.

Nataly | Shopify

Vermillo

A complete nightmare. Products do not sync properly with facebook. Some of my products get rejected with no clear reason why. for example a variant of my product was rejected for an incorrect image despite having the same image as every other variant? There is no way to fix any of the issues. Collections do not sync properly. Facebook shows shopify collections that have long since been deleted with no way to remove them facebook. It will not allow me to add certain collections to my shop because "not enough visible items" despite having all items visible. This entire app is a complete cluster f*ck with multiple pages such as commerce manager, ads manager, business manager. It is incredibly convoluted and makes no sense. You would think facebook, being a multi-billion dollar company, would not have so many issues but i have never seen such a mess. I wish facebook would die out so we would not be forced to use it.

Developer reply

January 24, 2022

Hi there,

My name is Ashley from Shopify support. Thank you for taking the time to review our app. Your feedback is extremely valuable. I'm sorry to hear about the issues you are facing with Facebook. I'm going to follow up with you in an email and see where I can help.

Ashley | Shopify Support Specialist

yurtleapparel

I thought that this was by Facebook but it's by Shopify! What a nice surprise. The integration was seamless and so far it's working very well!

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