Facebook channel

Facebook channel

by Shopify

Bring your products to Facebook and Instagram users.

4.5 of 5 stars(3510 reviews)

Simple to set up

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram.

Build your audience

Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Easily manage products

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.

About Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage all your Facebook accounts and products from one place.

Simple setup

One-time account connection across all the places you want to sell and market with Facebook. Once you connect your accounts, all your Shopify products will automatically sync to your catalog on Facebook. Your catalog holds information about all the items you want to sell or market on Facebook and Instagram and is a requirement to sell with Instagram, Facebook Shops & Facebook Marketing. Easily set up your Facebook pixel to better understand customer behaviour and traffic, and to help you create effective marketing campaigns.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom online storefront that will showcase your brand’s story. Create a single shop for both Facebook and Instagram to sell your product and collections and seamlessly manage your orders in Shopify. Your followers can now automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). When checking out on Instagram, customers can take advantage of the speed and security of Shop Pay. Additionally, any products you tag, will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Advertise with free and paid ads

Use marketing features to help engage followers, build your audience, and boost sales. You can create Facebook audience building ads to help new customers find your online store and promote up to 5 products in a carousel ad. Dynamic retargeting ads further enhance your ad strategy by allowing you to retarget shoppers that visited your store, getting you closer to making a sale. Target the right audience with interest-based targeting or lookalike audiences. Choose a budget, along with campaign start and end dates that work for you. For low risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.

Integrates with

  • Facebook,
  • Instagram

Media gallery



Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

4.5 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    71% of ratings are 5 stars
  • 4 of 5 stars
    18% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Tinto Amorío

Conversions API is not syncing correctly. It says partner integration data has not been flowing for close to a month. FB Support and Shopify Support have not been helpful solving for the issue, all they do is say to disconnect and reconnect and we've done that loads of times at this point. Pixel data is fine, server data is not.

Developer reply

June 16, 2021

Hi there! Spencer here from Shopify. Thank you for taking the time to share your review of the Facebook Channel with us. Your feedback is extremely valuable. I'm sorry to hear of the struggles you've been having with your Pixel - there are many moving parts to the Facebook Channel so I'm going to look into this further to find out the issue, and follow up with you in an email to open up the lines of communication here so I can see if I can get you up and running. Spencer | Shopify


Non riesco a connettere il mio account pubblicitario per poter inserire inserzioni e prodotti da shopify. Sono giorni che sto sbattendo la testa su questo problema , ho provato a dare ogni tipo di autorizzazione .... come posso avere aiuto ????

The Swag Gal

I have yet to be approved by FB for my Commerce Account. There is nothing wrong with my store or the products in it. I have met all your compliance issues and still you will not connect me. So now I cannot get my catalogue to show up on my FB biz page. It would be nice if there was more explanation why you won't approve me nor if there was someone who could help me. This is really hard for small business' and you know it.

Developer reply

June 14, 2021

Hello there!

Thank you for taking the time to share your experience. I understand how this can be difficult for a small business and we are here to support you to the best of our knowledge. Generally speaking, the commerce account needs to be approved by Facebook and they do not share with us the reasons why they have not approved you. With that being said, I will be reaching out to you shortly with more details, next steps and alternatives.

Looking forward to chatting with you soon! - Paola, Shopify Support