Facebook channel

Bring your products to people on Facebook and Instagram.

Shopify app insights
  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

App details

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 67% of ratings are 5 stars
  • 17% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 10% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Zippy Balisong

    Location United States

    A fairly useless app--you are entirely at the mercy of facebook/instagram's algorithms. In my case, a faceless computer determined that my product (which are made entirely of plastic and are training tools) was a weapon and did not comply with instagram's rules (plot twist, it's a plastic toy, not a weapon, and complies with ALL rules), so my products cannot be listed in the FB/instagram shop.

  • Oak And Honey

    Location United States
    Time spent using app 2 months

    Worked well for about 2 weeks before the app integration disconnected Shopify. Now my Facebook, Instagram & Messenger are no longer integrated with Shopify and the app will not recognize my Meta pages. I have contacted both Shopify and FB customer support. Neither was able to help and neither followed up as promised. Meta is our largest customer referral source and we are losing money every day the integration is broken!

    Developer reply
    August 5, 2022

    Hi there,

    Charlotte here from Shopify support, thank you for taking the time to install and use Facebook channel on your store and leave a review. It sounds as though you may have been affected by a known outage on Facebook, which prevented users from logging into their Facebook accounts. It has since been resolved by their team, but I'm going to follow up with you over email to open up the lines of communication and see how we can provide more support for you on this.

    Charlotte | Shopify

  • Myhairvitamins

    Location Sweden
    Time spent using app About 1 year

    Terrible app, it asks me to reconnect i tried several times it doesnt work i tried different browsers different devices
    i called facebook and chatted with shopify nothing helps and no one can help me
    What a terrible app and absurd customer service, this has affected my business very negative. FIX THE RECONNECT ISSUE NOW!!!!!!!!!

    Developer reply
    August 5, 2022

    Hi there,

    Charlotte here from Shopify support, thank you for taking the time to install and use Facebook channel on your store and leave a review. It sounds as though you may have been affected by a known outage on Facebook, which prevented users from logging into their Facebook accounts. It has since been resolved by their team, but I'm going to follow up with you over email to open up the lines of communication and see how we can provide more support for you on this.

    Charlotte | Shopify

Apps similar to Facebook channel

  • Pinterest

    Pinterest

    Get your products in front of shoppers on Pinterest

    4.8 of 5 stars(4714reviews)
    Free to install
  • Omega ‑ Multi Facebook Pixels

    Omega ‑ Multi Facebook Pixels

    Multi Pixels, Conversion API, UTM, Catalog, combat IOS 14+

    4.9 of 5 stars(410reviews)
    7-day free trial
  • AdRoll Marketing & Advertising

    AdRoll Marketing & Advertising

    Ads on Google, Facebook, Instagram & TikTok + Unlimited Email

    4.3 of 5 stars(385reviews)
    Free plan available
  • TikTok, Insta & Facebook Pixel

    TikTok, Insta & Facebook Pixel

    Multiple Pixels, Conversion API, Catalog & Audience Builder

    4.7 of 5 stars(464reviews)
    14-day free trial