Facebook channel

Bring your products to people on Facebook and Instagram.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

App highlights

  • Seamless workflow: use directly in Shopify admin

Key values section

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram
Facebook channel

Facebook channel

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Launch date

Integrates with

  • Facebook
  • Instagram

Pricing

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

Reviews

3.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    68% of ratings are 5 stars
  • 4 of 5 stars
    17% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    9% of ratings are 1 stars

Diamonygift

Location Italy

Worst customer service ever. If you want to grow your business, please avoid Facebook. They'll just waste your time and money. My Ads account was disabled and I verified my identity the same day, they disabled it again after 3 days. Spent all my day learning Facebook ads and they're not ready to help. I guess they're overhype, it doesn't worth your time

QuarterAcreOrchids

Location United States

The integration wasn't difficult, and I got my first order from FB on Sunday... fulfilled it and shipped it on Monday. Shopify has yet to sync the information to FB that the order has shipped, so FB has yet to actually pay me for it. Shopify says it's FB problem and FB says it's Shopify's problem. And looking back through forums this is a very old problem. So why is this integration still being offered when it is obviously broken? And my problem has been given over to the "market place team" but I can't actually talk to them to see what's going on, and I have one day left before FB cancels the order as not shipped. This is really frustrating.

Developer reply

June 29, 2022

Hello,

Jackie here from Shopify. Thanks for taking the time to submit your feedback. We're going to follow up with you over email to open up the lines of communication and see if we can address some of the issues you were having with the app.
Jackie | Shopify

House Twenty Two

Location United States

worst experience ever trying to set this up. after talking to multiple people from facebook and shopify still cant set up

Developer reply

June 29, 2022

Hi there,

William here from Shopify support, thank you for taking the time to review the Facebook app on Shopify. I see that you've not been satisfied with the support you previously received. If you're open to trying again I'll send you an email to follow up and assist with account specific instructions.

William | Marketplaces Support Specialist
Shopify

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