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The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.
- Get shop insights, including best performing products and top tagged content
- Help drive better ad performance by setting up a conversion pixel
- Easily set up your shop with a one-time account connection
- Sell from one inventory that automatically syncs to your shop
- Get email and live chat support from Meta
- Popular with stores like yours
- Based in United States
Languages
English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)
Works with
- Checkout
Categories
Targeting
Campaign management
Listing management
Order management
Pricing
Free
Free to install
When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.
All charges are billed in USD.
Reviews (4,333)
Can't connect existing catalogue if we are uninstalling and reinstalling the app.
Also instagram is not connecting to shopify store with full fuctionaly such as boost post goal for make a purchase.
We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.
I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead.
Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.
Support
App support provided by Meta.
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