Powerful new features, services and plugins for your Shopify store

All Apps / Marketing / Google Shopping

Google Shopping

Google Shopping

Developed by Shopify

435 reviews
Price: Free More info
  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Sync your Shopify Store with Google Merchant Center, simply and easily using a direct, automatic API feed to keep your listings up to date.

Once your store is syncing with Google Merchant Center and you have a Google AdWords campaign set up, your store's products are more visible around the web.

View the Official Documentation


  • List products on Google Product Listing Ads - Paid AdWords product results on Google's main search engine.

  • List products on Google Shopping - A paid directory and search engine of products, based on your Google Product Listing Ads.

  • Update your Google Product listings directly from the Shopify Admin

Google Shopping reviews

435 reviews
  1. 5 stars (218 reviews)
  2. 4 stars (69 reviews)
  3. 3 stars (34 reviews)
  4. 2 stars (22 reviews)
  5. 1 star (92 reviews)

Very easy to setup and use for posting products on google merchant center! Got my first sale today! Thanks ConspicuityTape.co.uk


The app cant be used for Malaysia (MYR) didnt really get the chance to try the app.


This app is not sufficient. I managed to publish some of my products. When I wanted to sync my Shopify and Google Merchant database, I could not find the sync button. Instead I clicked "Publish to Google Merchant Center. Consequently Google must crawl ALL images over again (taking 3 days), instead of just updating those few products which needs updates. This leads to massive downtime for my Google advertising.

There are also room for massive improvements in the Errors section. I want to go through the denied products and see why they were denied. I get no feedback from this app, just that there are erros. I want to see all the errors and fix them. I can only see the first 25 of 800 errors. When I have fixed the errors, I want to upload them. The app does not help me in any way, except for the first upload I made, where 66% of my products where uploaded.


Use it on https://www.kidstoyswarehouse.com.au - one of the best app!


Reduces hours of manual feed processing, the google merchant center works seamless with the Shopify store. Up in running in just minutes, one of the most useful apps among all in the shopify App Store.


@repeaterstore - how we can add custom label to 50000 products in bulk.

i have different custom labels in group of 200 products each.

CAn you please help me out with that ?


It's a good start... I found it easy to set up, publishing our products in Google Merchant Center quickly.

So why not 5 stars?

Google Merchant Center complains about various issues and I can see from other reviews, it's not just me. Specifically, I had an error reported in Merchant Center about being unable to automatically update the products and believe this was due to the product notifications about the condition and price missing in the schema.org.

Shopify support tried but wasn't able to really help. They pointed me to Google, suggested a few things, etc. but to no avail. I believe I was just able to over come these issues (waiting for Merchant Center to refresh / re-sync) with 2 resources:

1) Google Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool#) and
2) Alex Czarto's web site (https://business.czarto.com/, specifically https://business.czarto.com/2016/12/13/adding-schema-org-microdata-to-your-shopify-product-pages-to-enable-google-merchant-center-automatic-updates-with-product-variant-support/)

Overall, I think it's a great app. It just needs better support and to comply with Google Merchant Center's schema needs fully. Spent a lot of time trying to sort this and copying various bits of remarketing code (which caused me some other problems) from other sites to get it fully working - I hope...


Piece of crap. Not easy to setup. I have shopify. Too technical, not easy to understand. The Hell with them...


Does not work in all countries where it is already available


We use the app on our site https://itzoo.co.uk/ - very happy with the quality of the app and the service provided by the developer.


Are you a developer? Become a Shopify partner or submit your app.