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Google Shopping

Google Shopping

Developed by Shopify

420 reviews
Price: Free More info
  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Sync your Shopify Store with Google Merchant Center, simply and easily using a direct, automatic API feed to keep your listings up to date.

Once your store is syncing with Google Merchant Center and you have a Google AdWords campaign set up, your store's products are more visible around the web.

View the Official Documentation


  • List products on Google Product Listing Ads - Paid AdWords product results on Google's main search engine.

  • List products on Google Shopping - A paid directory and search engine of products, based on your Google Product Listing Ads.

  • Update your Google Product listings directly from the Shopify Admin

Google Shopping reviews

420 reviews
  1. 5 stars (211 reviews)
  2. 4 stars (68 reviews)
  3. 3 stars (31 reviews)
  4. 2 stars (20 reviews)
  5. 1 star (90 reviews)

I've changed my review of this app in the hopes of saving Shopify store owners some money and aggravation. To be clear, Shopify's code has worked well for me. The problem is the crap Google slips in and charges you for. See this post for more details: https://everythingtiny.com/blogs/news/google-sells-guns-for-fun

Original 4 star review below:

A convenient app to send your products to Google Merchant. Like a garden, it takes some weeding, though. You have to check AdWords and Merchant daily. Add negative keywords for things that don't apply to your store. For instance, I sell a pewter saltine cracker sculpture which is in Google's sculpture category. Google sent me several clicks for "Zesty saltine" at $2 a click -- driving expensive unqualified traffic to me for the wrong category and description. "Zesty saltine" was added to my negative keywords the next day. Be forewarned, Google will take your money faster than a casino if you don't manage your merchant center and AdWords accounts.

A feature I would like to see added to Shopify's app is the ability to exclude specific items from the merchant center feed. I have to manually delete items that I don't want to advertise so I don't get charged for ads that drive unqualified or expensive traffic to me. I sell some items that have "tool" in their description. That puts me in competition with deep pocket bidders like DeWalt, PorterCable, Lowe's, and Home Depot, which is a waste of money for me.

I would give the app 5 stars if I could exclude products from the Google Merchant feed because it would save me time and wasted ad dollars.


It does work but there is certainly room for improvement to help streamline the process. If you have a store with a lot of items, look elsewhere for a solution. My store https://shopweeboats.com/ is still ramping up with adding products and, even with the number of products we have, adding Custom Label data is a royal pain in the app because you cannot filter the products and then do bulk editing.


Must Have For Your E-store

Syncs with website easily


requires a lot of extra work carried out. Still better than empty sheets


Syncs with Google Merchant, cutting out some work. We did not have any issues listing products with this App.


In general, the app helps automating the product publishing to Google Merchant Centre quite a bit, removing manual work and in turn eliminate potential human error. This deserves a 5 star rating.

My only rant: The app default the Google Ads properties with the Product Type, if these properties are left blank. I believe this causes some of my products got disapproved in Merchant Center due to data inconsistency/incorrect.


Works perfect. Thank you for providing great free apps for our stores.


Spot on app. Great way to connect with affiliates


We've had great success with the Google Shopping app on our Shopify site. It has especially helped customers who are looking for specific products to land directly on the product page where they can purchase the item. I would highly recommend this to any shop owner looking to drive traffic and increase sales.


Easy to install. Does take time to process a few days. I had an issue that my contact details were not on the contact page, so it rejected my products initially. They were on the story page. But google contact center were very helpful and I rectified it. So will try it and hopefully get some quick wins.


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