Google Shopping

Google Shopping

by Shopify

Show products to interested customers across Google's Network.

1.8 of 5 stars(428 reviews)

Easily sync your products

The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes

Run a Google Shopping Campaign

Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!

Track your campaign results

See how your campaign is performing and adjust your daily budget, all without leaving Shopify.

About Google Shopping

The Google Shopping Channel is now internationally available.

SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.

CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.

Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.

For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.

NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.

To learn more about eligibility and the value of the credit for each country visit the Help Center.

What does the Google Shopping app do?

Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.

What are Google Shopping ads?

Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.

What’s a Google Smart Shopping campaign?

A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

If I am moving over from the old Google Shopping app will all my data be lost?

No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.

Integrates with

  • Google Merchant Center

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Overall rating
1.8 of 5 stars
Based on 428 reviews

  • 5 of 5 stars
    14% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    3% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    76% of ratings are 1 stars

Most recent reviews


application inutile, vous fait perdre énormément de temps, service client 0 répond à vos mail 1fois toute les 24h sans apporter ni réponse aucune ni aide ils méritent même pas 1,8/5 juste 0/5. je ne laisse jamais d'avis d'habitude mais cette application est une vrai merde !

The Globetrotters Outfitter

Terrible App! It is difficult to use, has little to no information on how to use it and when you install the app and create Google Merchant account and Ad account they are then a sub account to Shopify. You CANNOT close them!!
You are better off creating the Google accounts on your own, then you can control them!
Stay away or suffer the frustrations and consequences!

Developer reply

May 17, 2019

Thank you for sharing this important feedback with us and I apologize that your experience with the Google Shopping app was such a frustrating one. You put your trust in Shopify to support your business, and this trust isn't a responsibility we ever take lightly.

I can assure you that your feedback has not gone without impact and that it has reached the appropriate teams here who will be taking action on it.

Thanks again for sharing your experience, it's feedback like this that allows us to learn and continue to improve our service, so we appreciate you for taking the time to share it. -Emma, Shopify Support

Yellow 108 | Sustainable Headwear + Accessories

COMPLETE WASTE OF TIME AND MONEY. This could not possibly be a bigger let down and in no way should be considered an "app" on Shopify. It's useless.

Developer reply

May 15, 2019

Thank you for taking the time to share your feedback with us about your experience with the Google Shopping app. I'm sorry to hear that you were disappointed. I've reached out to you by email to discuss this further and ensure that your feedback is passed on to our app developers. I hope to hear back from you! -Emma, Shopify Support