Google Shopping

Google Shopping

by Shopify

Show products to interested customers across Google's Network.

1.9 of 5 stars(483 reviews)

Easily sync your products

The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes

Run a Google Shopping Campaign

Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!

Track your campaign results

See how your campaign is performing and adjust your daily budget, all without leaving Shopify.

About Google Shopping

The Google Shopping Channel is now internationally available.

SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.

CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.

Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.

For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.

NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.

To learn more about eligibility and the value of the credit for each country visit the Help Center.

What does the Google Shopping app do?

Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.

What are Google Shopping ads?

Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.

What’s a Google Smart Shopping campaign?

A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

If I am moving over from the old Google Shopping app will all my data be lost?

No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.

Integrates with

  • Google Merchant Center

Media gallery



Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Overall rating
1.9 of 5 stars
Based on 483 reviews

  • 5 of 5 stars
    17% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    72% of ratings are 1 stars

Most recent reviews

Shame there is no 0 star option. This "app" literally does nothing please do not install it. You have to out input all your product data again for the app to work, when all other apps use the product information you have already entered.

You have to re-enter every product detail including GTIN, Category (no drop-down menu available to select from) everything.

It truly is awful, please do not use it.


Google shopping product feed failed to post, I don't know why.The newly added items cannot be synchronized to the Google shopping app.

Craft Making Shop

There were so many errors with my product feed that my Merchant Center account was immediately suspended. Suspended! This app really is as bad as the other 1-star reviews, I'm so shocked it was created by Shopify.

The app pulled data from all of the wrong fields and there is absolutely no way to check why or how that happened. Not to mention, if you do make a mistake on your own data entry there's no way to resend the feed once you make corrections - especially not if your account's been suspended! There's like no functionality or action buttons in the app. Just a connection that you have to trust is working.

It didn't pull the SEO data as requested, but instead sent the super long descriptions on my website that had html coding, etc. Really weird.

So, I found myself waiting for Shopify's tech team to research the errors while also waiting for Google to respond to my request for reinstatement - but in reality I had no improvements or answers for Google in order to explain why my product feed was so poorly done!