Google Shopping

Google Shopping

by Shopify

Show products to interested customers across Google's Network.

1.9 of 5 stars(496 reviews)

Easily sync your products

The app will automatically create a product feed and upload it to your Merchant Center Account, then update the feed when you make changes

Run a Google Shopping Campaign

Google Smart Shopping campaigns automatically optimize your campaign for sales. Just set a daily budget, no need to do anything else!

Track your campaign results

See how your campaign is performing and adjust your daily budget, all without leaving Shopify.


About Google Shopping

The Google Shopping Channel is now internationally available.

SYNC YOUR PRODUCTS TO MERCHANT CENTER You'll be guided to connect your Google Merchant Center to your Shopify account and sync your products to create your Google Product Feed. Feed updates will be automatically sent to Merchant Center any time you make changes to your products.

CREATE SMART SHOPPING CAMPAIGNS The Google Shopping app makes it easier to create online ads for your products. Use the app to connect your Google Merchant Center to your Shopify account, sync your products, connect a Google Ads account (formerly AdWords), and create a Smart Shopping campaign that reaches shoppers all over the internet.

Create a Google Smart Shopping campaign in only a few minutes by setting a daily budget. Google’s Smart Shopping campaign optimizes bidding and ad placement, choosing the best time and place to show the right products to the right shoppers. You only pay when a shopper clicks on your ad. The app automatically places ads where they perform best, such as on desktop or mobile, on Gmail, YouTube, Google Search, and the Google Display Network.

For Google to fully optimize the performance of your campaign we recommend running your campaign for at least 30 (consecutive) days.

NEW TO GOOGLE ADVERTISING? When you create a new Google Ads account by using the Google Shopping app in Shopify, you can qualify for a free credit towards your campaign.

To learn more about eligibility and the value of the credit for each country visit the Help Center.

What does the Google Shopping app do?

Shopify's Google Shopping app automatically syncs your products and relevant information about your Shopify store with Google Merchant Center. You can then update your product details, run marketing campaigns for your products on Google Shopping, and track the results directly from your Shopify admin.

What are Google Shopping ads?

Google Shopping ads help you attract more potential buyers by showing your products in search results and display ads across the internet.

What’s a Google Smart Shopping campaign?

A Google Smart Shopping campaign uses automated bidding and ad placement to promote your products across Google’s networks. Your product feed is combined with Google’s optimization technology so you can show your ads to shoppers on Gmail, YouTube, Google Search, and the Google Display Network.

What does a Google Smart Shopping campaign cost?

You set your own daily budget. The minimum recommended budget is $5 per day. You only pay if someone clicks on your ad.

If I am moving over from the old Google Shopping app will all my data be lost?

No. We transfer all of your product data from the old Google Shopping app to this app. This includes all of your product feed information, custom labels, brand and product category.

Integrates with

  • Google Merchant Center

Media gallery

Support

Pricing

Free to install

When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.

Overall rating
1.9 of 5 stars
Based on 496 reviews

  • 5 of 5 stars
    16% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    72% of ratings are 1 stars

Most recent reviews

VARIA FITNESS

I am having the same experience noted by another reviewer of Shopify's "Google Shopping" app on Aug 26, 2019. He wrote: "I installed it recently and I launched a campaign which is automated of course. However, after the products were approved and the campaign started running there was no information on the admin panel about the amount of ad spend."
He then went on to explain he used another app to find out that he was indeed being charged for ads!

Using this app, I started an automated campaign 2 days ago and got a message on the admin panel that the ad was approved and active. No more information after that. I sent a message 5 hours ago asking for help through the Shopify "support" button on the Google Shopify app page 5 hrs ago and no reply yet.

I can't recommend this app given that I may be spending money but have no idea if I am or how much! I'm going to give Shopify 24 hrs to respond and if it's not fixed, cancel my ad and try a different approach to advertising on Google. This is unfortunate because the Shopify Academy course on using Google for E-Commerce was very helpful for general information. Unfortunately the poor performance of the Shopify Google Shopping app means I'll need to implement Google ads in another way.

Annalise Jewellery

Find this app can be a bit glitchy and some feeds come up with errors for unkown reasons you have to figure out. of course getting hold of anyone at google is a challenge. used for our site www.annalise.co.uk

Lighting Front

Absolutely the worst Google Shopping app. We installed this app after launching our site. Immediately our Merchant Center Account was suspended due to "policy violations:shopping add policies." After reviewing, Google states we are missing product data. How is this possible if Shopify has all Google fields populated? Contacted support and got generic support answers I could have got from Google. Two weeks after launch and we can't upload to Google and our Google Merchant account continues to be suspended. This just got uninstalled!! Don't waste your time on this app, unless you want your Google merchant account suspended for no reason!!!!